Pussy, the only 100% natural energy drink made from milk thistle and schizandra is gearing up for a global launch over the next six months with new investors Holly and Sam Branson joining the brand.
Created by British entrepreneur Jonnie Shearer in 2004, Pussy has been a well kept secret in celebrity circles until London fashion store Selfridges ordered thousands of cans this summer. Tesco has followed suit recently launching Pussy in selected stores. Now firmly in the retail spotlight, Pussy is finalising global distribution deals – and with Branson investment, has its sights set on knocking taurine based energy drinks off the number one spot.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/pussydrinksltd/52138/
PUMA announced today it has signed a long term partnership with Spanish international midfielder Cesc Fabregas, the Barcelona midfielder signing a multi-year contract with PUMA. Cesc will wear PUMA boots on pitch and will become another key performance icon in the sportlifestyle brand’s global football communication. Having unveiled, Sergio ‘Kun’ Aguero, PUMA is delighted to welcome Fabregas into a football family that also includes Thierry Henry, Nemanja Vidic, Samuel Eto’o, Mario Gomez, Gianluigi Buffon, Giorgio Chiellini, Ibrahim Afellay, Lucas Barrios, Mikel Arteta and many more footballing stars.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/puma/52133/
John Varvatos, the master of modern rock ‘n’ roll style, together with fragrance partner Elizabeth Arden, is proud to introduce the premiere fragrance for John Varvatos STAR USA, an extension of the younger, edgier John Varvatos STAR USA Collection – a total lifestyle brand with a preppy meets rock aesthetic that gives rise to funked-up classics.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52413-john-varvatos-usa-elizabeth-arden-premiere-fragrance
Marriott Hotels & Resorts and Host Hotels & Resorts, Inc. raise the curtain on Broadway, unveiling a multi-million dollar renovation of the brand’s flagship New York Marriott Marquis in Times Square. At the heart of the extensive renovation is the brand’s reinvented lobby, including two signature restaurants and lounges, where guests can work, socialize, relax, eat and drink. The makeover also encompasses the hotel’s nearly 2,000 guest rooms and a new, high tech 29,000 square foot Broadway Ballroom.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marriott/51766/
Great Britain’s largest group of independent hotels, Best Western, has today announced a change to the structure of its 276 hotels.
Today Richard Lewis, newly appointed CEO of Best Western, launched three hotel tiers; Best Western, Best Western Plus and Best Western Premier, in a move that sees the company embark upon a nationwide brand enhancement strategy.
The move aims to give consumers more choice and clarity easing their decision making process, something that travel customers are increasingly searching for.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bestwestern/52127/
Are you ready to rock? It’s show time as Hasbro Inc.’s (NASDAQ: HAS) iconic PLAYSKOOL brand introduces the LET’S ROCK! ELMO interactive plush, the most innovative Elmo toy yet. Joined by music industry veteran and Grammy Award-winning producer Randy Jackson, LET’S ROCK! ELMO made his official debut at a private event yesterday at the Empire Hotel in New York, NY. Known for his ability to guide the next generation of music superstars into the spotlight, Jackson was on hand to offer advice as LET’S ROCK! ELMO takes the stage at retail this fall. The truly interactive LET’S ROCK! ELMO plush character sings, plays instruments, and invites little musicians to rock out with him!
To view Multimedia News Release, go to http://www.multivu.com/mnr/52202-randy-jackson-joins-hasbro-playskool-for-let-s-rock-elmo-launch
Virgin America is bringing its stylish, low-fare service to Palm Springs International Airport (PSP) as of December 15, 2011: with tickets on sale now for its new nonstop seasonal flights from San Francisco International Airport (SFO) to PSP and same-plane through-flights from New York’s John F. Kennedy International Airport (JFK) to PSP. Known for its reputation as “Hollywood’s Playground,” an enviable desert climate, world-class resorts and golfing, shopping, special events and modern and mid-century architecture, PSP will be the sixteenth destination in the award-winning airline’s growing network. As the only California-based airline, Virgin America will bring its unique brand of low-fare competition to the PSP market with a seasonal daily flight schedule operating from December 15, 2011-April 30, 2012. Virgin America will offer daily nonstop intra-California flights from SFO to PSP and daily same-plane through-flights from New York to PSP. To mark its expansion to the ultimate winter getaway, today the carrier also launches a “Get Some Playtime” fare sale with SFO-PSP fares from $99* and JFK-SFO-PSP fares from $199.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52267-virgin-america-launches-new-flights-to-palm-springs
PANDORA’s collection for Autumn/Winter 2011 collection has a little edge and a lot of cool. The range of outstanding jewelry features raw, elegant designs inspired by rock style with a hint of vintage and a bit of attitude.
The collection features a brand new necklace concept: a unique design that can combine as many as eight PANDORA necklaces into a layered look that is luxurious and interchangeable.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52076-pandora-nostalgic-rock-theme-and-new-necklace-concept-autumn-winter-2011
In a new brand platform which launches this month, The Ritz-Carlton Hotel Company L.L.C. showcases the core service philosophy that makes them a successful luxury lodging company, with the introduction of an entirely new communications approach. Disrupting convention in the hotel category, The Ritz-Carlton poses an alternative style of question to guests, asking ‘Let Us Stay With You,’ thereby reversing the age-old approach of hotels asking guests to stay with them. Through the use of artwork, film, messaging, and digital experience platforms, guests are requested to allow The Ritz-Carlton to be much more than just a hotel; indeed to be that indelible memory that lasts a lifetime.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52201-ritz-carlton-hotel-company-introduces-brand-platform-let-us-stay-with-you
The membership for Swissôtel Circle is divided into three alpine-inspired tiers: Inizia, Elevà and Zenit. These categories make reference to the brand’s Swiss origin and are expressions from Romansh, the fourth official language in Switzerland and language of the craggy eastern Alps – a region where Swiss tourism was born.
The journey with Swissôtel circle starts for loyal guests with Inizia as soon as they have registered and stayed for five nights in one or more of the company’s properties. These guests enjoy benefits such as personalised room preferences, priority waitlist status, complimentary access to spa and sport facilities as well as Advantage Awards, which they may exchange for free upgrade, free breakfast or free internet access.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/swissotel/50538/
To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51918-bare-escentuals-be-a-force-of-beauty-blind-casting-call
Launching this September, Bare Escentuals (www.BareEscentuals.com) unveils its first-ever global creative platform and marketing campaign. Rooted in the company’s 35-year history, ‘Be a Force of Beauty’ amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.
Playing off the notion, Pretty is. Beauty does.™ Bare Escentuals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By going beyond the surface visage, Bare Escentuals builds upon its heritage as an unconventional beauty brand, recognizing the opportunity to give women a voice and to champion the individual stories that represent their own ‘force of beauty.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/51796-bare-escentuals-be-a-force-of-beauty-campaign
