Yesterday, Guinness World Records announced that the bottle of Gautier 1762 was the oldest cognac sold at a public auction. This 250-year-old drink was purchased in 2014 by Wealth Solutions, a Polish company specialized in rare spirits and collectibles, at an auction of old and rare beverages organized by Bonhams Fine Art Auctioneers & Valuers in NYC. It remained part of the company’s collection of old liquors until October 2015, when the management board made the decision to create a watch with a drop of this antique spirit, and opened the bottle. The uncorking ceremony was organized in Bristol Hotel in Warsaw and formed part of an event to mark the start of cooperation between Wealth Solutions and Armin Strom, a Swiss Watch Manufacturer.
Thanks to this cooperation, the Cognac Watch was made – the first Swiss mechanical watch with a drop of alcohol. The timepiece and the capsule for this unique beverage were designed by Claude Greisler, Armin Strom’s chief horologist. This independent Swiss manufacturer also accepted the mission to produce this unusual watch. The exclusive limited edition for Wealth Solutions consisted of just 40 timepieces produced in stainless steel, 18k rose gold and titanium cases. All of them were sold by Wealth Solutions in an exclusive presale before the official launch of the product. The international premiere of the Cognac Watch took place on 20th March 2016, during the Baselworld show. Yesterday, at the Polish premiere in Warsaw, Wealth Solutions announced the decision of Guinness World Records.
Having met with huge success, Wealth Solutions has decided to continue production of the Spirit Watches line. The next limited edition will be the Rum Watch – a Swiss timepiece with a drop of Harewood rum from 1780. International subscription for this unique watch opened on 26th April on the website: http://en.wealth.pl/promotion/spirit-watches
To view the multimedia release go to:
http://www.multivu.com/players/uk/7817651-cognac-gautier-1762-guinness-world-records/
Today, Atom Factory CEO Troy Carter announced plans to host a second season of Smashd Labs from September 6 to November 18. For the inaugural class, there were over 200 applicants in two weeks, six startups in the inaugural cohort, 30 mentors, founders as young as 19 years old, and over $2M raised from investments within six months of the lab’s concluding Demo Day.
“We’re proud of the success the participating startups have had to date, and look forward to growing the Smashd Labs family by adding an additional set of startups led by talented founders with platforms and tech that can disrupt entertainment and culture,” stated Atom Factory CEO Troy Carter, who most recently served as a guest shark on the latest season of ABC’s hit prime-time show Shark Tank.
To view the multimedia release go to:
http://www.multivu.com/players/English/7817451-atom-factory-smashd-labs-startups/
While Dubai’s glam fans celebrated the best local fashion offerings at Fashion Forward Dubai (March 31-April 2), the Pepsi® lounge offered a sophisticated set-up for fashionistas to chill out in amongst the chic goings-on of the three day style fest. Guests of the pop-up lounge enjoyed a selection of delectable Pepsi®-inspired street-style dining delights, including ice-cold Pepsi®, hot eats and cool treats such as Pepsi®-flavored ice cream creations.
“Fashion Forward Dubai is a very important event for us,” said Hossam Dabbous, Vice President, Beverages Category, PepsiCo, Middle East and North Africa. “It’s an event that we are proud to have a continued sponsorship of, as it enables us to provide support to the region’s up and coming creative talent. Dubai, and the GCC in general, is home to some incredible talents, especially in the field of fashion. Being able to provide them with a platform that emphasizes their capabilities is critical to helping them to achieve the success they deserve. The Pepsi lounge at Fashion Forward Dubai echoed the sophisticated glamor of the event in true Pepsi style, bringing together chic design with fun, familiar and refreshing flavor.”
Pepsi® has sponsored Fashion Forward Dubai since 2013.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7819951-pepsi-glam-lounge-fashion-forward-dubai/
STOUFFER’S FIT KITCHEN, creator of protein-packed, premium-quality frozen meals, once again teamed up with baseball stars Kris Bryant of Chicago and Kansas City’s Mike Moustakas to host the Fit City Takeover, an interactive day of fun that celebrated all the ways people incorporate fitness into their everyday lives.
STOUFFER’S FIT KITCHEN took over Phoenix elevating one of America’s favorite pastimes, recreational softball, surprising Arizona State University students with guest coaches for the day – Kris Bryant and Mike Moustakas. Two intramural teams took their game a step closer to the big leagues as Bryant and Moustakas went head to head in a friendly rivalry, sharing advice with the collegiate teams and showing fans everyone has a different way of staying fit.
The Fit City takeover, also included a never-before-seen Fit City Course that was modeled after an actual city, featuring obstacles like a skyscraper climbing wall and stationary bike that lights up the Fit City course. After exhausting all of their energy during the softball game and taking on the Fit City Course, fans had the opportunity to try the different fit feats and fuel up on free STOUFFER’S FIT KITCHEN samples to get a taste of the meals Moustakas and Bryant have been enjoying this off-season.
To view the multimedia release go to:
http://www.multivu.com/players/English/7812251-stouffers-fit-kitchen-bryant-moustakas/
General Mills announced today that by the end of 2020, oat farms that supply oats for Honey Nut Cheerios will host approximately 3,300 total acres of dedicated flower-rich pollinator habitat. It takes about 60,000 acres of oats to make Honey Nut Cheerios products each year. More than two thirds of the crops used to feed people, accounting for 90 percent of the world’s nutrition, are pollinated by bees.1 Flower-rich habitat is critical in helping maintain the nutritional health of bees and the continued supply of crops that we depend on for food. Without bees and other pollinators, food as we know it would be forever changed.
Bees have experienced an unprecedented scale of habitat loss with more than 9 million acres of grass and prairie land converted to crop land since 2008.2 Although Honey Nut Cheerios famous spokesbee, Buzz Bee, and his honey bee friends may not be in danger of extinction like some other pollinators, in the interest of protecting our food supply, Honey Nut Cheerios is committed to helping all pollinators thrive through the planting of these habitats.
“Pollinator habitats are one of the most effective solutions in ensuring bees get the daily nutrition they need,” said Dr. Marla Spivak, a world-renowned bee scholar at the University of Minnesota who has been collaborating with General Mills on this initiative. “Every day, 4,000 species of North American bees are traveling from flower to flower, shopping for the variety of good nutrition they need in order to thrive. My hope is this partnership between farmers, the Xerces Society and General Mills will not only beautify the North American countryside with vibrant wildflowers, but also help the bees we all rely on so much get back on their own six feet!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7803951-honey-nut-cheerios-pollinators/
Today, the Federal Emergency Management Agency (FEMA) and National Oceanic and Atmospheric Administration's (NOAA's) National Weather Service (NWS) urge Americans to take actions to prepare for a wide array of hazards by developing a family communication plan and downloading alerts and learning about local hazards. FEMA is encouraging people to take these actions in conjunction with America's PrepareAthon!SM, a grassroots, community-based campaign for action designed to increase preparedness and resilience.
America's PrepareAthon! provides an important opportunity for individuals, organizations and communities to take action to prepare for specific hazards through group discussions, drills and exercises. Visit the America's PrepareAthon! website, ready.gov/prepare, to register your participation, for more information, and to sign up.
“Some disasters come with warning and others with little or no warning,” said FEMA Administrator Craig Fugate. “Families, businesses and organizations need to prepare today - know your hazards, assemble supplies and practice what to do in case a disaster strikes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7770531-fema-national-prepareathon/
An international survey conducted by GSK and released for World Meningitis Day shows gaps in the knowledge parents feel they have about meningococcal disease and its potential consequences. Almost 7 in 10 parents said they don’t know enough about the different strains of meningococcal disease and the potential damage they can cause. On average, more than half of parents were either unsure or unaware that there are different types of bacteria that cause the disease.
The survey of 5,000 parents in Brazil, Canada, Germany, Italy and Portugal also shows that out of a list of 14 vaccine-preventable diseases, meningococcal disease is considered by many parents to pose a top three health risk to their children. Fifty-seven percent listed meningococcal disease among the top three health conditions they considered of greatest risk to children followed by Hepatitis B at 34 percent, pneumococcal disease at 27 percent, polio at 25 percent, tetanus at 20 percent and pertussis at 17 percent.
A sudden, potentially life-threatening illness, meningococcal disease kills on average one person every eight minutes worldwide. It typically manifests as bacterial meningitis – an infection of the membrane around the brain and spine; or bacteraemia – a bloodstream infection. The disease progresses rapidly and it can lead to death within 24-48 hours of the first symptoms; globally up to 1 in 10 of those infected may die and in the US about 10-15 percent of people will die.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7814851-gsk-survey-world-meningitis-day/
What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
PetSafe® Brand, an industry leader in the development of innovative pet behavioral, containment and lifestyle product solutions, is encouraging dog owners to get outside with their pet this spring through its new outdoor campaign.
“Let’s Go Outside” promotes the importance of a fit lifestyle for pets, which is essential for maintaining good health and quality of life. Pet parents play a key role in making sure their dogs get regular physical activity.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808351-petsafe-lets-go-outside-campaign/
BJ’s Wholesale Club announces today that Members now have the option to “pick up and pay” at all of its 213 locations along the east coast. Stock up on seasonal necessities, set aside the best new electronics and tech accessories, or save the trouble of moving large, bulky items around the Club – this new service is aimed at Members who prefer to shop online, but favor the convenience and immediacy of in-Club pick up.
In fact, in its annual year-end survey, the National Retail Federation found that while 86 percent of online shoppers find free shipping important, a significant 66 percent want the option of picking up their purchase at an actual store.
To view the multimedia release go to:
http://www.multivu.com/players/English/7792951-bjs-wholesale-pick-up-and-pay-service/
The Makers of the SPAM® brand are taking their gratitude on the road with the return of the popular SPAMERICAN™ Tour, thanking all of the chefs, fanatic fans and military for 79 years of support. Back for another coast-to-coast culinary journey, this year the brand is partnering with Operation Gratitude to bring their letter writing campaign into 16 communities, and supporting its goal of sending the 2 Millionth Care Package in 2018- by pledging a $1 donation for every letter written in-market and online at SPAM.com. Each letter will be included in a care package, assembled by volunteers, and sent to troops deployed overseas, as well as to new recruits, veterans and first-responders here at home.
Food Network Host and US Air Force veteran Sunny Anderson is once again joining the tour, supporting the Operation Gratitude cause and showcasing her new recipe: Operation SPAM® Gravy with Biscuits. Following the launch in New York at the Tribeca Film Festival, the SPAMERICAN™ truck will stop at military bases and popular community events in San Francisco, Dallas, Nashville, Chicago and more.
“We’re honored to partner with Operation Gratitude for the return of the SPAMERICAN™ Tour,” said Jennifer L. Nolander, SPAM® Brand Manager. “The SPAM® brand has a long tradition of supporting our nation’s military at home and abroad beginning with World War II, and we are honored to bring aboard a veteran like Sunny Anderson to help Operation Gratitude achieve its mission by providing an easy way for communities to give back to those who proudly serve us every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7810051-spam-spamerican-food-truck-tour/
Moët Hennessy, Official Partner, reaffirms its support for Solar Impulse and its pursuit of the first round-the-world flight powered only by solar energy.
"Celebrating Sustainability"
Its support of Solar Impulse as an Official Partner shows Moët Hennessy's taste for pushing the envelope and conquering new territories, as well as recognizing the role of excellence and innovation as two key drivers of progress worldwide.
Growth in the Moët Hennessy group and its 22 prestigious brands has been powered by their pioneering spirit and the conquest of new territories. The first consignment of champagne was dispatched to Russia in 1780 by Veuve Clicquot. Hennessy began exporting cognac to the United States in 1787, two years before the French Revolution, followed by China in 1859. Today, Moët Hennessy exports 95% of its production and is the world's leading producer and exporter of luxury wines and spirits.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7813551-moet-hennessy-solar-impulse/
