GSK Consumer Healthcare and FLONASE® Sensimist™ Allergy Relief, along with Emmy® Award-winning choreographer and entertainer Derek Hough, today announced the launch of the 2017 Greater American Road Trip featuring social media’s favorite family, the Eh Bees. On Thursday, March 16, the Eh Bee family will begin their coast-to-coast journey to rethink allergy treatment and leave each city a little bit greater than they found it.
Derek, along with Eh Bee family members Mama Bee and her son Mr. Monkey, all suffer from allergies, but are determined to be greater than their itchy, watery eyesi and congested noses with the help of new FLONASE Sensimist. After kicking off the journey together in Los Angeles, Derek will challenge the Eh Bees and their allergies as they partner with local organizations throughout some of the worst allergy cities in the country.
To view the multimedia release go to:
https://www.multivu.com/players/English/8061451-flonase-greater-american-road-trip-derek-hough-eh-bee/
There is only one place to be on St. Patrick’s Day and that’s Ireland. The St Patrick’s Festival is truly one of the great spectacles of the world — a week-long celebration of music, dance and outdoor shows culminating in the stunning St. Patrick’s Day parade through the historic streets of Dublin on March 17th.
One can also celebrate at the ‘Home of St Patrick’ in Northern Ireland where a stunning new calendar of events launched this year, set around Downpatrick and Armagh where St Patrick lived when he was in Ireland and where he is buried.
To view the multimedia release go to:
https://www.multivu.com/players/English/8049251-tourism-ireland-st-patricks-day-globalgreening/
This year, the HGTV® Smart Home finds the perfect backdrop in “The West’s Most Western Town,” Scottsdale, Arizona. Fans can visit HGTV.com/Smart to get a first look at the new home that embraces the desert modern style.
Planned by local architect Candelaria Design Associates and constructed by local builder Eagle Luxury Properties, the home is part of a grand prize package valued at more than $1.5 million that will be awarded this summer. In addition to the home and all its furnishings, the grand prize package includes a 2017 Mercedes-Benz GLE 550e 4MATIC® and $100,000 from national mortgage lender Quicken Loans®.
To view the multimedia release go to:
https://www.multivu.com/players/English/8041051-hgtv-smart-home-2017-virtual-tour/
See America, Allergan’s initiative to fight against preventable blindness in the United States, today unveiled a powerful video featuring award-winning actor and hip-hop artist Common, that urges Americans to “stand in the way of darkness”.
The video harnesses Common’s striking spoken word ability, calling on Americans to fight against vision loss and prioritize their vision. Common highlights the 61 million Americans at-risk of severe vision loss, and challenges us all to imagine a life without sight.
“I'm proud to join Allergan in the fight against preventable blindness,” said Common. “Sight is something that far too many of us take for granted. I hope our message resonates with people across the country, no matter what age or background.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8057551-common-joins-allergan-see-america-against-preventable-blindness/
In an appliance industry first, LG Electronics transformed its LG InstaView™ refrigerators into musical instruments as part of a series of surprise musical performances for thousands of consumers at Westfield World Trade Center in the Oculus – one of the nation’s busiest transit and shopping destinations. The performance kicked off with two knocks on the LG InstaView refrigerator’s unique glass panel, which triggered musical renditions of pop songs featuring choreographed routines from performers dressed as everyday passersby, entertaining commuters and shoppers.
Highlighting LG InstaView technology – a one-of-a-kind innovation that allows users to knock twice to illuminate the refrigerator’s glass panel and see inside without opening the door – the experience featured renditions of today’s chart-topping songs by Andrew Huang, a music producer known for creating rhythmic beats with non-traditional instruments, now including LG home appliance innovations.
To view the multimedia release go to:
https://www.multivu.com/players/English/8056651-lg-electronics-instaview-refrigerators-musical-launch/
The Tory Burch Foundation today announced the launch of a global campaign, #EmbraceAmbition, to encourage women to embrace ambition. The initiative kicks off today to coincide with International Women’s Day. Inspired by Tory’s personal experience as a woman and entrepreneur, the campaign aims to address the double standard that exists around ambition, which is often seen as a great attribute in men and as a negative one in women.
A cornerstone of the campaign is a video PSA celebrating ambition, created with Laird+Partners. The PSA features celebrities and leaders from diverse industries including entertainment (Gwyneth Paltrow, Julianne Moore, Kerry Washington, Chris Pine, Reese Witherspoon), fashion (Anna Wintour), sports (Billie Jean King, Gabby Douglas, Laila Ali), business (Eric Schmidt, Sheryl Sandberg), philanthropy (Melinda Gates) and more.
To view the multimedia release go to:
https://www.multivu.com/players/English/8056451-tory-burch-foundation-embraceambition/
Ben & Jerry’s is giving everyone a taste of the days of carefree (and responsibility-free) Saturday mornings with a new lineup of ice cream flavors inspired by cereal, available in Scoop Shops starting on March 7, National Cereal Day. The three new Cereal Splashbacks bring the awesomely unmistakable taste of some favorite milk-splashed morning cereals, just frozen. The new flavors pay a nostalgic tribute to childhood cereal favorites, and the Cereal Splashbacks are available only at Ben & Jerry’s Scoop Shops.
To view the multimedia release go to:
https://www.multivu.com/players/English/8026454-ben-and-jerrys-cereal-splashback-flavors/
In today’s always-on world, people are more digitally-connected than ever before – yet less connected to one another in meaningful ways. That’s why Murad®, the pioneering clinical skincare brand, is launching the EyesUp Campaign, a new initiative designed to educate people about the danger of digital-only relationships and the power of real-world human connection. Through the campaign, Murad is encouraging people around the world to go “EyesUp” and connect with one another in real life.
Renowned as the “Father of Internal Skincare,” Dr. Murad’s groundbreaking work and research over the past decade has centered on helping people cope with Cultural Stress™, or the stress of modern living. The hallmarks of Cultural Stress include digital dependency, the inability to disconnect from work, and lowered self-esteem due to increased social expectations.
To view the multimedia release go to:
https://www.multivu.com/players/English/7833456-murad-skincare-eyesup-campaign/
The Federal Emergency Management Agency (FEMA) announced today that it is seeking applicants for its Youth Preparedness Council. FEMA’s Youth Preparedness Council was formed in 2012 to bring together teens from across the country who are interested and engaged in advocating for preparedness. Council members are selected based on their dedication to public service, efforts in making a difference in their communities, and potential to expand their impact as national advocates for preparedness. Students in 8th through 11th grade are eligible to apply.
To view the multimedia release go to:
http://www.multivu.com/players/English/8025651-fema-youth-preparedness-council-applicants/
CNA and the National Roofing Contractors Association (NRCA) today announced Antis Roofing & Waterproofing as this year’s winner of the CNA/NRCA Community Involvement Award. The Community Involvement Award honors the outstanding acts of heroism performed by NRCA contractor members for their communities.
As winner, Antis received a $7,500 monetary donation from CNA to be bestowed to its charity of choice. The organization selected OneOC, which supports nonprofits with volunteers, training, consulting and fiscal sponsorship.
“CNA recognizes the value of a strong work ethic – both in the office and in the community, and we’re proud to recognize Antis for doing more than their part to strengthen their Orange County community,” said Aaron Kock, Assistant Vice President and Industry Leader, CNA.
To view the multimedia release go to:
https://www.multivu.com/players/English/8051651-cna-nrca-community-involvement-award-2017/
Celebrated worldwide as one of today’s leaders in entertainment, Cirque du Soleil is giving corporate groups the opportunity to “peek behind the curtain” with SPARK, extraordinary experiences designed to educate, inspire and transform organizational teams. Harnessing the company’s best practices to create customized, “wow moment” training modules, the exclusive workshops are custom-built to enhance creativity, innovation and synergy among other desirable workplace qualities. For more information, please visit cirquedusoleil.com.
“Companies have been asking us for years how we manage to spark the creativity that you see onstage,” said James Guilford, SPARK program manager at Cirque du Soleil. “SPARK programs are our way to bring people into the Cirque world while also creating some of the most interactive and educational teambuilding experiences right onstage. It’s our hope that SPARK will ignite innovation, thoughtfulness and curiosity in everyone who participates.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8044551-cirque-du-soleil-spark/
The USGA and The R&A have unveiled a preview of proposed new Rules of Golf, as part of a joint initiative to modernize the Rules and make them easier to understand and apply.
The online release of this preview begins a six-month feedback and evaluation period during which all golfers worldwide can learn about the proposed changes and provide input before they are finalized in 2018 and take effect January 1, 2019.
The announcement follows a comprehensive review process that began in 2012 with a working group of key USGA and R&A Rules administrators, professional tour officials and other Rules experts. While the Rules are revised every four years, this is the first fundamental review since 1984, and was established to ensure the Rules fit the needs of today’s game and the way it is played around the world.
To view the multimedia release go to:
https://www.multivu.com/players/English/8011851-usga-randa-proposed-changes-to-golf-rules/
