Bacardi Limited, the world’s largest privately-owned spirits company, declared today that 2012 will be its most innovative year since the creation of BACARDI® rum in 1862. Throughout the year, Bacardi will host one-of-a-kind birthday parties, launch special promotions featuring 100 years of ground-breaking advertising, introduce a $2,000 limited-edition decanter of rare BACARDI rum, offer travel retail exclusives and commemorative gifts, and much more for consumers to come together and share in the excitement.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53403-bacardi-150th-anniversary-worldwide-parties-introduces-limited-edition-rum
Medela today announced the U.S. launch of Calma, a product designed exclusively for breastfed babies to support mothers in their breastfeeding journey. Calma is a research-based nipple used with a BPA-free breastmilk bottle designed to help babies to maintain their natural feeding behavior and transition from bottle back to breast with ease — a revolution for breastfeeding mothers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53588-medela-announces-u-s-launch-of-calma-for-breastfeeding
HomeAway, Inc. (AWAY) – the worldwide leader in online vacation rentals– today announces the launch of its new national advertising campaign centered around the key message, “Let’s Stay Together.” The campaign focuses on families and groups creating lasting memories out of where they stay, not just where they go. The HomeAway® ad campaign licenses the rights to Al Green’s 1972 classic hit, “Let’s Stay Together,” and debuts in select markets during the January 15, 2012 NBC television broadcast of the 69th Annual Golden Globe Awards.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homeaway/49855/
A decade ago, AXE revolutionized the American grooming industry with the launch of AXE and has since become the number one men’s grooming brand* in the U.S. Since the 2002 introduction, millions of guys and girls around the world have experienced the “AXE Effect,” and today, AXE is making history again with the launch of Anarchy –an irresistible fragrance For Him, and for the first time ever, a limited-edition matching fragrance For Her.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54082-axe-unleashes-anarchy-fragrance-for-girls
Smith & Nephew plc (LSE: SN, NYSE: SNN), the global medical technology business, announces the FDA clearance of the pocket-sized PICO◊ system, a single use Negative Pressure Wound Therapy (NPWT) system. PICO is cleared for use both in a hospital and homecare setting and expands the use of NPWT from the traditional wound care population to include a wider range of patients undergoing orthopaedic surgery, plastic surgery and general surgical procedures. This FDA clearance follows the recent successful launch of PICO in Europe, Canada, and Australia.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51011-smith-nephew-pico-system-fda-approval-npwt
Young adults have made saving a priority this year – ahead of losing weight, living healthier and other typical New Year’s resolutions – as financial concerns take a toll on their friendships and personal lives, according to a new survey by the American Institute of Certified Public Accountants and the Ad Council.
The organizations released the results today to coincide with the launch of a new series of public service advertisements on behalf of their national Feed the Pig financial literacy campaign, which helps 25- to 34-year-olds take control of their finances and add saving to their daily lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53673-ad-council-aicpa-young-adult-financial-literacy-campaign
In an effort to encourage children to spend more time outdoors and reconnect with nature, the USDA Forest Service and the Ad Council today announced that they are joining Universal Pictures to launch a series of public service advertisements (PSAs) featuring characters and footage from Universal and Illumination Entertainment’s upcoming 3D-CG feature Dr Seuss’ The Lorax.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53447-ad-council-discover-the-forest-cheecker-u-s-forest-service
ature Reviews Genetics (NRG) and Arkitek today jointly announce the launch of a new version of the popular RNA interference animation originally launched on NRG’s site in 2004. Arkitek and Nature Reviews Genetics decided to update the RNAi animation to showcase the new information learned about the functions of small RNAs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53855-nature-reviews-genetics-and-arkitek-announce-rna-interference-animation
The air freight industry is benefiting from a breakthrough new online and real-time rate management and distribution product, following the successful launch of OAG Cargo’s enhanced and upgraded AFRA Air Freight Rates application.
The optimized AFRA product is expected to become the standard for air freight rate management by airlines and their customers, and is the culmination of a three-year development project with significant investment by OAG Cargo, embracing the company’s eight years of acquired knowledge in air freight rate management, pre-transport decision-making and analysis.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53582-oag-cargo-afra-air-freight-rates
Looking for a way to help out in the community this winter? Join Project EverGreen’s SnowCare for Troops, a non-profit program entering its second year that matches volunteers with military families to provide free snow removal services. SnowCare for Troops is underwritten by THE BOSS Snowplow.
Following a successful launch last year, Project EverGreen hopes to double participation in SnowCare for Troops during the 2011-12 snow season. Nearly 1,000 volunteers have already joined to clear snow from driveways and sidewalks for military families with a spouse or family member serving in the armed forces.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53111-project-evergreens-snowcare-for-troops-by-the-boss-snowplow
Atlantic Recording Artist and Pop Idol Cody Simpson today teamed up with The Wish Factory, Inc. to launch an assortment of Cody Simpson dolls, which are available exclusively at Toys“R”Us stores nationwide and online. To celebrate the arrival of this exciting new product, Cody Simpson unveiled two dolls and also had the chance to meet some of his biggest fans during a special event at Toys“R”Us Times Square. Two-hundred lucky fans that purchased the doll were given the opportunity to meet Cody and have their doll signed by the teen sensation himself while thousands of fans attended for the chance to see Cody Simpson in person.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53372-cody-simpson-toys-r-us-times-square-nyc-doll-launch-signing
Genworth Financial, Inc. (NYSE:GNW) announced today the launch of two new index annuities designed to meet the growing needs of America’s security-conscious consumers. SecureLiving® Index 7 and SecureLiving® Index 10 Plus will be issued by Genworth Life and Annuity Insurance Company.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52562-genworth-introduces-new-fixed-index-annuity-product-suite-secureliving
