New York Yankees all-time great Bernie Williams is teaming up with Boehringer Ingelheim to raise awareness of a lung disease called idiopathic pulmonary fibrosis (IPF) that his father suffered from for years before he passed away in 2001. His father, Bernabé, inspired Williams to play baseball and make it to the Major Leagues, and taught him to play guitar which has become William’s second career since retiring from baseball.
In honor of his father’s battle with IPF, Williams has joined the Breathless™ campaign to turn his family’s devastating experience with this rare lung disease into a chance to help other families. Williams hopes to educate and empower others who think they may have IPF to seek early diagnosis and treatment and is encouraging people to visit the campaign website – www.BreathlessIPF.com – and share the videos and educational content through social media channels such as Facebook and Twitter.
To view the multimedia release go to:
https://www.multivu.com/players/English/8058551-bernie-williams-ipf-breathless-campaign/
Global biotherapeutics leader CSL Behring today announced that results were published in the New England Journal of Medicine (NEJM) from the COMPACT study, a pivotal Phase III study evaluating the safety and efficacy of CSL830 (a novel, investigational, self-administered, subcutaneous C1-Esterase Inhibitor [C1-INH] Human replacement therapy) for the prevention of HAE attacks. The study met its primary efficacy endpoint, significantly reducing the time-normalized number of HAE attacks. In addition, the study met its secondary endpoints, including the responder rate (patients who had at least a 50% reduction in their attack rate) and the number of rescue medication uses. If approved by the FDA, CSL830 would be the first and only subcutaneous preventative therapy for HAE.
To view the multimedia release go to:
https://www.multivu.com/players/English/8056151-csl-behring-subcutaneous-c1-esterase-inhibitor-hae-patients/
St. Jude Children’s Research Hospital is naming the institution’s principal research tower after Donald Pinkel, M.D., whose legacy of driving progress toward advancing cures for pediatric catastrophic diseases continues at the institution today.
When St. Jude was established 55 years ago, Pinkel, the hospital’s first medical director, committed to finding cures for childhood cancer, leading to groundbreaking treatments that saved countless children’s lives. Many of these cancers were deemed incurable prior to Pinkel’s research, but his distinct approach to eradicating diseases established a model for how cancers could be treated.
To view the multimedia release go to:
https://www.multivu.com/players/English/7924752-st-jude-childrens-research-hospital-donald-pinkel-tower/
Today on World Oral Health Day, FDI World Dental Federation is myth busting what people around the world believe to be good oral health practices, encouraging them to become better informed and take action. Oral health is integral to our general health and well-being; impacting every aspect of our lives.
The results from a survey carried out in 12 countries, by YouGov on behalf of FDI, exposed a significant gap between what people believe to be good oral health practices, versus what they actually do. Eight of the countries reported that 50 percent or more of the people surveyed think it is important to brush your teeth straight after every main meal. Brazil, Mexico, Egypt and Poland were the worst offenders of this incorrect oral health practice (84%, 81%, 62% and 60% respectively). FDI recommends waiting at least 30 minutes after eating to brush your teeth to avoid weakening tooth enamel.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8061551-global-survey-world-oral-health-day/
For those using the “I don’t bake” excuse for not investing in a KitchenAid® Stand Mixer, the brand has introduced two new attachments that reinforce its role as the culinary center of the kitchen. A new Fresh Prep Slicer/Shredder attachment and Vegetable Sheet Cutter attachment will join more than a dozen other attachments used for grinding meat and grains, spiralizing and juicing, and making everything from ice cream to pasta.
“There’s no question that Stand Mixers have always been a kitchen essential for bakers,” notes Beth Robinson, senior manager of brand experience for KitchenAid. “But every cook should know that each KitchenAid® Stand Mixer model has an attachment-ready Power Hub that opens up a world of possibilities for making one appliance do the work of many.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8013851-kitchenaid-stand-mixer-culinary-center/
There is only one place to be on St. Patrick’s Day and that’s Ireland. The St Patrick’s Festival is truly one of the great spectacles of the world — a week-long celebration of music, dance and outdoor shows culminating in the stunning St. Patrick’s Day parade through the historic streets of Dublin on March 17th.
One can also celebrate at the ‘Home of St Patrick’ in Northern Ireland where a stunning new calendar of events launched this year, set around Downpatrick and Armagh where St Patrick lived when he was in Ireland and where he is buried.
To view the multimedia release go to:
https://www.multivu.com/players/English/8049251-tourism-ireland-st-patricks-day-globalgreening/
This year, the HGTV® Smart Home finds the perfect backdrop in “The West’s Most Western Town,” Scottsdale, Arizona. Fans can visit HGTV.com/Smart to get a first look at the new home that embraces the desert modern style.
Planned by local architect Candelaria Design Associates and constructed by local builder Eagle Luxury Properties, the home is part of a grand prize package valued at more than $1.5 million that will be awarded this summer. In addition to the home and all its furnishings, the grand prize package includes a 2017 Mercedes-Benz GLE 550e 4MATIC® and $100,000 from national mortgage lender Quicken Loans®.
To view the multimedia release go to:
https://www.multivu.com/players/English/8041051-hgtv-smart-home-2017-virtual-tour/
Must Play Games brings you “Intruders” - an action-packed 3D mobile game that requires the best game strategies. It’s an action-strategy game with many exciting features. So race against time to protect your base and keep enemies at bay. Rogue forces are on the offensive, quick thinking and strategic planning can save the day!
It’s up to you to conquer the squads of invading enemy robots – using your dual-barrel shooter, Jetpack and Missile Launch… Your only companion, a drone that is at your command to take down enemies where turrets can’t reach… and the upgrades you can unlock…
To view the multimedia release go to:
https://www.multivu.com/players/uk/8059051-tower-defense-game-intruders-strategy/
See America, Allergan’s initiative to fight against preventable blindness in the United States, today unveiled a powerful video featuring award-winning actor and hip-hop artist Common, that urges Americans to “stand in the way of darkness”.
The video harnesses Common’s striking spoken word ability, calling on Americans to fight against vision loss and prioritize their vision. Common highlights the 61 million Americans at-risk of severe vision loss, and challenges us all to imagine a life without sight.
“I'm proud to join Allergan in the fight against preventable blindness,” said Common. “Sight is something that far too many of us take for granted. I hope our message resonates with people across the country, no matter what age or background.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8057551-common-joins-allergan-see-america-against-preventable-blindness/
A lovely girl grows up in isolation where her father, a powerful magus, has spirited them to in order to keep them safe.
In this incredible retelling of the fantastical tale, Jacqueline Carey shows readers the other side of the coin—the dutiful and tenderhearted Miranda, who loves her father but is terribly lonely. And Caliban, the strange and feral boy Prospero has bewitched to serve him. The two find solace and companionship in each other as Prospero weaves his magic and dreams of revenge.
Always under Prospero’s jealous eye, Miranda and Caliban battle the dark, unknowable forces that bind them to the island even as the pangs of adolescence create a new awareness of each other and their doomed relationship. Find out more at- http://us.macmillan.com/mirandaandcaliban/jacquelinecarey/9780765386793/ Romance/Fantasy
In an appliance industry first, LG Electronics transformed its LG InstaView™ refrigerators into musical instruments as part of a series of surprise musical performances for thousands of consumers at Westfield World Trade Center in the Oculus – one of the nation’s busiest transit and shopping destinations. The performance kicked off with two knocks on the LG InstaView refrigerator’s unique glass panel, which triggered musical renditions of pop songs featuring choreographed routines from performers dressed as everyday passersby, entertaining commuters and shoppers.
Highlighting LG InstaView technology – a one-of-a-kind innovation that allows users to knock twice to illuminate the refrigerator’s glass panel and see inside without opening the door – the experience featured renditions of today’s chart-topping songs by Andrew Huang, a music producer known for creating rhythmic beats with non-traditional instruments, now including LG home appliance innovations.
To view the multimedia release go to:
https://www.multivu.com/players/English/8056651-lg-electronics-instaview-refrigerators-musical-launch/
Miranda is announcing XMOD®, the unique extreme modular bicycle crankset in the world. It is the first of its kind where all parts are completely interchangeable, giving a new definition to crankset modularity. XMOD comes to redefine the flexibility and durability of bicycle cranksets, due to its modular design that creates new opportunities for everyone to customize their bicycles in their own way, without limits.
With many different standards in the market, each having their own specifications, to make a universal and completely interchangeable crankset that had not only a perfect design sinergy between all parts but was also lightweight with exceptional endurance was somewhat challenging.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8046651-miranda-xmod-modular-bicycle-crankset/
