Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
http://www.youtube.com/watch?v=9pxuBgfbid0 blu electronic cigarette commercial - blu electronic cigarettes have no ash and no offensive odor, so I can enjoy them anywhere. In my car, at work, at my favorite restaurant or even at my friends house. Four different strengths mean I can control my nicotine intake and it cost less than regular cigarettes. blu is the smarter alternative to cigarettes and the best way to take back you're freedom. blu is available at many fine retailers including, Sheetz, Ingles, Kerr Drug, Harps, Cumberland Farms, H-E-B, Scolari's and Couche-Tard.
Energy efficiency is at the heart of Europe’s growth and transition to a resource efficient economy. The European Union aims to save 20% of its primary energy consumption by 2020 (compared to what has been forecast). Everyone’s contribution is crucial in meeting this goal. By better insulating buildings we can reduce energy consumption by 28% by 2020. By choosing modern energy-efficient refrigerators, freezers, dishwashers etc. we can use significantly less energy than with older appliances. By buying lighter vehicles or using low fuel consumption tyres we can double the fuel efficiency of an average car.
This video clip provides an overview of the European Union’s energy efficiency objectives and shows how each of us can make the difference, be it in our professional or private life. This video clip was disseminated in France, Belgium, Netherlands, Ireland, Poland, Spain, Italy, Germany, Austria and United Kingdom.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53791-european-commission
Nissan is aiming to change the face of endurance racing forever by becoming a founding partner in the most radical motorsport project of its time – Nissan DeltaWing.
A highly-advanced and hugely-efficient Nissan engine will power the remarkable DeltaWing car as it races in anger for the first time at the legendary Le Mans 24 Hours (16-17 June).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/nissan/53788
The German government employees called out for strike in some parts of Germany. There is no public transport is available for visitors of the CeBIT 2012 in Hanover. Residents who are able to give visitors a lift have a red symbol in their car.
AdaptiveMobile, the world leader in mobile security today reveals that machine to machine (M2M) technology is on the verge of widespread adoption, with 10% of UK residents already using it regularly and 54% expecting their phone to talk to, unlock and start their car by 2015. While awareness is high, however, so too is concern over security, with 86% of respondents stating that they see risks associated with M2M technology. AdaptiveMobile will be demonstrating the reality of these threats at Mobile World Congress, with the remote hacking and unlocking of a front door via a mobile phone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53773-adaptive-mobile
http://www.youtube.com/watch?v=g_18N58EB3A[EXTRACT]
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The expert editors from Kelley Blue Book’s www.kbb.com, the leading provider of new car and used car information, today announce the 10 Best Family Cars of 2012 (http://www.kbb.com/car-news/all-the-latest/10-best-family-cars-of-2012/). All families are not created alike, so it stands to reason that all family cars shouldn’t be alike either. Each year the kbb.com editors decide the 10 Best Family Cars, which cater to unique family specifications and situations. New for 2012, the editors not only name what they feel are the 10 Best Family Cars of the year, but also rank their selections in the feature story on kbb.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54615-kelley-blue-book-kbb-names-10-best-family-cars-of-2012
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