Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
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Ever wonder why your meticulously crafted, measured and rolled cookies are just slightly off – whether it’s the way the texture feels in your mouth or the buttery taste that is yearning for a little something more. It could be that your desserts are rebelling against the ordinary ingredients you are using.
To help bakers save their desserts from protest, Spice Islands® partnered with Caroline Lubbers of Whipped and Gaby Dalkin of What’s Gaby Cooking? to break down the myth that baking ingredients are all the same, and to share indulgent baking recipes that rely on high-quality ingredients for superior, unparalleled treats.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54458-spice-islands-bloggers-recipes-high-quality-dessert-ingredients
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http://www.colocationamerica.com/colocation/quarter-rack-colocation.htm - Quarter rack colocation provides 10U of server hosting space to clients who are looking to outsource their in-house server hosting to a top notch tier 3 and tier 4 data center. With BGP peering of 55% and direct connection to 240 top tier internet service providers (ISPs), Colocation America’s over 22 U.S. data centers are known for their superior and reliable server hosting. Furthermore, the fact that Colocation America’s colocation facilities are equipped with fully redundant power supplies, backup generators, server monitoring tools and trained technicians who can offer remote hands and managed services makes it one of the premier datacenters in the nation.
Plantronics, Inc. (NYSE: PLT) is the first headset company to be certified for TCO Certified Headsets 2. The new certification, launched today, is awarded to headsets that are designed for maximum performance, usability and have minimal environmental impact. It builds on the foundations of the existing TCO'07 certification programme with emphasis on sustainability, environmental compliance and corporate social responsibility. Headsets that are TCO Certified are third party tested for low emissions, superior sound quality and high durability.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tcodevelopment/50511/
Frost & Sullivan has distinguished Smartmatic with the 2011 North American Frost & Sullivan Award for Customer Value Enhancement based on its recent analysis of the identity management systems biometrics market.
“The expertise and ability to develop a valuable, vastly accepted technology for the industry thus makes Smartmatic the worthy recipient of the 2011 Frost & Sullivan Customer Value Enhancement of the Year Award,” said Frost & Sullivan research analyst Neelima Sagar. “Enhanced security, flexibility, and time-and mission-criticality are some of the major benefits that Smartmatic provides to its end users across all verticals. The company’s underlying objective has been to offer scalable solutions for superior client value,” added Sagar.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/smartmatic/50434/
Optimer Pharmaceuticals, Inc. (NASDAQ: OPTR) announced today that the U.S. Food and Drug Administration (FDA) has approved the company’s antibacterial drug DIFICID™ (fidaxomicin) tablets for the treatment of Clostridium difficile-associated diarrhea (CDAD) in adults 18 years of age and older. CDAD is a significant medical problem in hospitals and long-term care facilities, and is beginning to emerge in the community among people previously at low risk for the disease. In the largest Phase 3 clinical studies ever conducted in CDAD, DIFICID had clinical response rates at the end of treatment that were non-inferior to oral vancomycin. DIFICID was superior to vancomycin in sustaining clinical response through 25 days beyond the end of treatment. DIFICID is the only FDA-approved antibacterial drug proven to be superior to vancomycin in sustained clinical response for CDAD.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/optimerpharma/50177/
GLO Science, LLC, introduces the GLO Brilliant™ Personal Teeth Whitening Device—available in Sephora stores nationwide and on Sephora.com—today, Thursday May 12. The Smile Revolution™ is here!
The GLO Brilliant™ Personal Teeth Whitening Device uses a patent-pending Guided Light Optics (GLO) technology for superior, at-home whitening results without sensitivity. GLO™ Whitening combines the innovative, patented GLO Brilliant™ Mouthpiece partnered with the unique G-Vial whitening gel delivery system to accelerate the whitening process. Now you can decide where, when, how long, and how often to whiten, without sensitivity. The payoff is teeth that are as white and bright as can be, simply put it on, press power—and GLO.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/glo/50090/
Set to begin airing on Thursday, May 12, Mitsubishi Motors North America, Inc.’s, (MMNA) dynamic CUV duo of the popular Outlander Sport and Outlander — featuring the world’s most advanced All-Wheel Control (S-AWC) system — will follow up their remarkable five world record-setting achievements performed on a frozen Canadian lake with an even bolder, death-defying trek. To demonstrate the superior traction and maneuverability that Mitsubishi’s renowned all-wheel drive system has to offer, the Japanese auto manufacturer dispatched the pair of vehicles to the Southern Hemisphere to navigate what is considered to be the most hazardous stretch of road in the world.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/mitsubishi/49383/
The TCO Certified usability and eco-label for ICT products today awarded the prestigious TCO Certified Edge designation to the new Samsung Notebook Series 9 for outstanding achievement in outdoor readability. A first in notebook design, the Samsung Notebook Series 9 delivers superior brightness, which is essential for outdoor readability, while not compromising any key performance or environmental features. The TCO Certified Edge is awarded exclusively to leading-edge ICT products that push the boundaries of environmental and user-centered design.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tcodevelopment/47594/
Avon Products Inc. today officially announced a breakthrough anti-aging sun care collection — ANEW Solar Advance with RepairShield™ Technology. The research behind this revolutionary line was unveiled at the American Academy of Dermatology’s 69th annual meeting. The ANEW Solar Advance anti-aging sun care line not only provides superior protection against the sun’s damaging rays with photostable broad-spectrum UVA/UVB protection, but is also designed to repair skin cell sun damage.* Patented RepairShield Technology™ is designed to protect skin by stimulating its natural antioxidant defense system to fight free radicals and to repair by activating skin’s natural repair process.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42980/
