Nordstrom Inc. (NYSE: JWN) is celebrating its customers and their stories through a holiday campaign that thanks them called ‘Love, Nordstrom.’ The company is using the marketing campaign as a stage for larger-than-life love notes to thank customers for the special relationship they share. The campaign debuts today in the U.S. and Canada.
LOVE, NORDSTROM
With this year’s campaign, Nordstrom is prioritizing a pure holiday spirit and expressing gratitude to connect emotionally with its customers in a special way. More than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign that was produced in partnership with creative agency Partners & Spade.
“This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7966151-nordstrom-holiday-gifts-ideas/
The National Center for Missing & Exploited Children® and EMCOR Group, Inc.® (NYSE: EME), today announced the launch of Safety Central, a free child safety app available for Apple and Android devices. The app is designed to help parents and guardians protect their families and act quickly should their child go missing.
“Timing is critical when a child is missing and Safety Central lets parents provide the tools that law enforcement needs to start the search with just the touch of a button,” said John Walsh, NCMEC co-founder and host of CNN’s “The Hunt.” “This may be the most important App you’ll have on your device.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7925051-ncmec-emcor-safety-central-app/
The holiday season brings opportunity for retailers – and for hackers looking to invade retail networks, disrupt systems and steal valuable information. To help defend against these threats, Level 3 Communications (NYSE: LVLT) is releasing comprehensive omnichannel security best practices for retailers heading into the 2016 shopping season.
To view the multimedia release go to:
http://www.multivu.com/players/English/7911453-level-3-holiday-ebook-retail-security/
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, today announced it has created three original TV programs that will air on major networks on Saturday mornings beginning October 1. Representing a first in the cruise industry, this innovative communications approach builds on the company’s strategy to highlight why traveling by ocean to experience global destinations has become one of the best ways to see and learn about the world and other cultures.
Carnival Corporation’s three initial TV series will air on ABC, NBC and The CW on Saturday mornings, reaching viewers during the large family-oriented programming blocks, established to educate and entertain families and people of all ages. With almost 80 original episodes that will rotate over a span of the next 12 months, the new experiential series will use compelling and authentic storytelling to share the powerful way travel by sea connects people, places and cultures around the world. The company also has produced a fourth series that is expected to air on a mid-week evening on cable in early 2017.
To view the multimedia release go to:
http://www.multivu.com/players/English/7916451-carnival-three-original-tv-series/
MSC INDUSTRIAL SUPPLY CO. (NYSE: MSM), a leading distributor of Metalworking and Maintenance, Repair and Operations (MRO) products and services to industrial customers throughout North America, today launched its “Built to Make You Better” video campaign. The series features success stories and testimonials from a variety of MSC customers ranging from small shops to large companies.
The campaign also captures MSC’s evolution in bringing greater value to customers by solving their most complex MRO and operational challenges, as does the company’s new tagline: Built to Make You Better.
To view the multimedia release go to:
http://www.multivu.com/players/English/7902451-msc-built-to-make-you-better-video/
CEB (NYSE: CEB), a best practice insight and technology company, today announced the launch of CEB Precise Fit. This new high-volume recruiting solution combines a candidate-friendly mobile experience with industry-leading predictive analytics to deliver more than 20 percent improvement on applicant quality. CEB Precise Fit is the only assessment solution that was built expressly for the mobile platform and that offers the candidate real-time feedback during the process, helping them determine whether the job is a good fit. This results in a more positive brand experience for the candidate and a more qualified, higher-performing applicant for the employer.
The traditional hiring process is cumbersome for all involved. Recruiters have to sort through three times the applications they did just a few years ago and it takes them 26 days longer to make a hire than it did in 2010. Despite this, there’s been no real improvement in quality of hire. Candidates have their own challenges with the process – putting forth all of their effort upfront with limited knowledge of the day-to-day requirements of the position; not hearing back from an employer after submitting an application – which results in a negative recruitment experience. These experiences cost brands more than just great talent; they can directly impact the bottom line since one-in-five candidates who report a negative recruiting experience stop using or purchasing products from that brand.
To view the multimedia release go to:
http://www.multivu.com/players/English/7427253-ceb-precise-fit/
Ball Corporation (NYSE: BLL) today published its fifth biennial sustainability report, which details the company’s progress toward its updated priorities – product stewardship, operational excellence, talent management and community ambassadors – and sets a clear path for the future with 10 new ambitious goals to be achieved by 2020.
“Sustainability has always been a part of who we are, and our team has worked hard to maintain a careful balance of our economic, environmental and social impacts over the years,” said John A. Hayes, chairman, president and chief executive officer. “As a larger, more global company, being sustainable is more important than ever, and we must continue to set a high bar for ourselves and our partners.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7692351-ball-2016-sustainability-report/
Sanofi Pasteur, the vaccines division of Sanofi (EURONEXT: SAN and NYSE: SNY), announced today that its first doses of Fluzone® (Influenza Vaccine) for the 2016-2017 influenza (“flu”) season have been released by the U.S. Food and Drug Administration (FDA) for shipment. This represents the first of more than 65 million total doses of seasonal influenza vaccine manufactured by Sanofi Pasteur that will be delivered to U.S. health care providers and pharmacies beginning in July and continuing throughout the remainder of the year. Sanofi Pasteur plans to increase its supply to respond to the shifting pediatric public health needs.
Seasonal influenza activity typically occurs between October and May and peaks between December and February. However, influenza activity peaked noticeably late last season occurring in early March 2016.1 Influenza seasons are always unpredictable as new influenza strains emerge and strain activity fluctuates throughout the year, making timely vaccination even more important to help protect against the virus, especially for seniors, young children and infants six months of age and older.
To view the multimedia release go to:
http://www.multivu.com/players/English/7842051-sanofi-pasteur-influenza-vaccine/
Modern technology is an amazing thing. We’ve been able to land a probe on Mars. We can clone animals. We have self-driving cars. There have been significant technological advancements in the past decade, but many people see workplace technology lagging behind.
Vonage’s new marketing campaign, “It’s About Time,” illustrates how Vonage is bridging this gap by providing modern, adaptive and intuitive communications solutions that enable businesses to communicate faster, better and smarter. To bring the campaign message to life, Vonage (NYSE: VG) executed a technology takeover at an office building in Atlanta.
To view the multimedia release go to:
http://www.multivu.com/players/English/7872651-vonage-business-tech-takeover/
Royal Caribbean Cruises Ltd. (NYSE: RCL) today announced an agreement with Miami-Dade County to construct and operate a dramatic new cruise terminal at PortMiami, on land leased from the County. The new terminal will be a striking addition to PortMiami, and will serve as homeport to Royal Caribbean International ships, including a 5,400-passenger Oasis-class ship, the world’s largest and most innovative cruise ships. The agreement will come before the Miami-Dade County Board of County Commissioners on July 6, 2016.
“We are truly excited to be working with Miami-Dade County and PortMiami to create not just another cruise terminal, but a truly iconic building,” said Richard Fain, chairman and CEO for Royal Caribbean Cruises Ltd. “This new terminal is a symbol of our commitment to Miami, the city where our company first started almost 50 years ago. We can’t wait to bring an Oasis-class ship to PortMiami.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7657052-royal-caribbean-miami-dade-cruise-terminal/
Quadriplegic former IndyCar driver and current team owner Sam Schmidt completed the bottom half of the challenging, high-altitude Broadmoor Pikes Peak International Hill Climb yesterday in the Arrow Electronics, Inc. (NYSE:ARW) Semi-Autonomous Motorcar (SAM car).
Schmidt, who was paralyzed from the neck down in a crash during an IndyCar practice lap in 2000, is able to steer, accelerate and brake the modified 2016 Corvette Z06 SAM car using only his head. Sensors mounted on an Arrow-designed high-tech headset that Schmidt wears connect to infrared cameras mounted on the dashboard and detect his head-tilt motions to steer. A sip-and-puff device that Smith breathes into enables him to accelerate and brake.
As another school year ends, American parents once again face the challenge of making sure their kids get enough daily physical activity to keep them occupied throughout the summer. Based on the results of a recent national survey of parents with children ages 3-17, that may be easier said than done.
While the U.S. Centers for Disease Control and Prevention recommends that kids have at least 60 minutes of daily physical activity, the Let’s Play 2016 State of Play Survey, commissioned by Dr Pepper Snapple Group (NYSE: DPS), revealed that only one out of three children participates in daily active play.
There also appears to be a significant drop in daily active play when most children head off to kindergarten. Half of 4-year-olds get active daily playtime, compared to 31 percent of 5-year-olds.
To view the multimedia release go to:
http://www.multivu.com/players/English/7816051-dr-pepper-snapple-lets-play/
