As part of the ninth annual National Preparedness Month (NPM), the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council unveiled a new series of public service advertisements (PSAs) as part of their Ready campaign. Created pro bono by advertising agency Leo Burnett, the new PSAs emphasize the message that “you never know when the day before is the day before” by utilizing imagery of infamous natural disasters juxtaposed with comparatively idyllic imagery what it looked like the day before the destruction.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57433-fema-and-ad-council-mark-ninth-national-preparedness-month-with-new-psas
Americans and emergency management experts agree on one thing. Over the past few years, the U. S. has experienced a record number of natural disasters that have destroyed neighborhoods and cost lives. In fact, the Federal Emergency Management Agency made 99 major disaster declarations1 in 2011, the most mega catastrophes declared since 1953.
What is even more concerning is what citizens are doing – or not doing – in the wake of an approaching catastrophe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57495-allstate-survey-highlights-need-for-evacuation-plans-disaster-preparedness
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http://www.globalintegra.com/blog/ Watch this video to learn what not to do, from from a notorious 'bad marketing campaign'. This perhaps one of the most famous marketing disasters in the world. From this video you can be weary of marketing don't s and learn to avoid them. The Hoover flights fiasco in particular talks about a cross promotion disaster that not only brought the company temporary bad name but permanent brand failure. This video will take you through the happenings in vivid detail. Sited as one of the biggest example of marketing failures, this is definitely a must watch!
Worst Cooks in America, the hit primetime competition series that turns hopeless cooks into confident kitchen mavens, returns for a third season with two-time undefeated series champion Anne Burrell challenged by superstar chef Bobby Flay on Sunday, February 12th at 9pm ET/PT. The show pits Anne against Bobby, each leading a team of eight “recruits” in a grueling eight-week boot camp designed to transform these culinary disaster-makers into competent cooks. A $25,000 grand prize will be awarded to the winning contestant who achieves the most progress and best performance, in addition to bragging rights and victory for their culinary mentor.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51722-food-network-worst-cooks-in-america/
It’s an all too common tragedy: beloved pets lost or abandoned in the wake of a disaster. The Insurance Information Institute recommends that everyone have a disaster plan, but if you have pets, advance planning is key.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/insuranceinformationinstitute/51010/
Up to 40% of businesses affected by a natural or man-made disaster never reopen, according to the Insurance Information Institute. In a nationwide effort to raise the business community’s awareness about how to prepare their businesses and employees in the event of an emergency, the Advertising Council, in partnership with the Federal Emergency Management Agency (FEMA) and the American Red Cross, announced today the launch of new public service advertisements (PSAs) on behalf of Ready Business.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50292/
The disaster at Japan’s Fukushima nuclear power station has made eminently clear that mankind has to look for alternative ways of meeting its energy needs – and quickly. Because demand for energy continues to rise. Today, every second person on the planet lives in a city. In Europe, this figure has passed the 70 percent mark. Urban centers around the globe account for over three quarters of worldwide energy consumption. That’s why the experts are working all-out on developing so-called “Metropolitan Solutions” – environmentally friendly energy supply and utility services concepts for today’s large urban centers.
On the one-year anniversary of the earthquake that devastated Haiti, Tide Loads of Hope is releasing a short documentary film that shares stories of Hope, providing a glimpse into the lives of residents and relief workers in Haiti who have tirelessly worked to help rebuild the lives of those who lost so much.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tide/48047/
