Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
Global superstar and Grammy award winner Enrique Iglesias will perform LIVE for The Salvation Army’s 15th annual Red Kettle Kickoff during halftime of the Dallas Cowboys Thanksgiving Day game against the Miami Dolphins at 3:15 CST on the CBS television network. The nationally televised performance launches The Salvation Army’s 120th annual Red Kettle Campaign, which began on the wharf in San Francisco in 1891 and has spread worldwide to raise money for people in need. Last year, the campaign recorded a record $142 million, mostly in small denomination donations from holiday shoppers. This year, the nation’s oldest and longest running fundraiser will continue to expand its partnerships and use of technology to give donors and volunteers more ways to help others.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52629-salvation-army-s-red-kettle-campaign-120th-anniversary-dallas-cowboys
When a harrowing honeymoon experience resulted in an emergency surgery for her new husband, Rebecca Fischer morphed into the ultimate travel hero, identifying resources to help save his life, all while the two were halfway around the world. Thanks to her heroics, Rebecca, of Dallas, Tex., has been awarded a $10,000 “Hero’s Vacation” in Travel Guard North America’s (www.TravelGuard.com) World’s Unluckiest Traveler 2: The Rescue contest.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53287-travel-guard-north-america-winner-unluckiest-traveler-2-the-rescue
The 2011 Christmas Book was unveiled today by luxury retailer Neiman Marcus in Dallas. The 85th edition of this legendary book continues Neiman Marcus’s unmatched tradition of offering its customers a selection of spectacular and unique holiday gifts sure to make even their wildest dreams come true.
The arrival of the Christmas Book is considered by many to mark the official start of the holiday shopping season. This year’s edition of the Christmas Book carries on the Neiman Marcus tradition of presenting a refined selection of items across a broad range of categories for everyone on your holiday shopping list.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51145-2011-neiman-marcus-christmas-book
The residents of São Paulo, Brazil, were introduced to the bold Southwestern flavors of Chili’s® Grill & Bar last month when the Dallas-based brand opened its first restaurant in one of South America’s fastest growing countries. The newest emerging world market to welcome Chili’s, in turn introduced the brand’s culinary team to Picahna, a prime cut of top sirloin popular in the churrascarias of Southern Brazil, and Caipirinhas, the country’s national cocktail made with a blend of fresh limes, sugar and cachaça – a Brazilian spirit made from sugarcane.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52254-chilis-restaurant-opening-san-paulo-brazil-urban-center-moema
FedEx and ORBIS International, a leading global organization dedicated to saving sight worldwide, today kicked off a North American Goodwill Tour in Los Angeles, California with the announcement of a new $5.375 million commitment in the form of cash and in-kind gifts from FedEx. In addition, FedEx will donate an MD-10-30 cargo aircraft to ORBIS to be the third-generation Flying Eye Hospital. The Flying Eye Hospital will also visit Burlington, VT, Dallas/Fort Worth, TX, Memphis, TN, and Toronto and Ottawa, Canada between August and November to raise public awareness of the need to eliminate avoidable blindness.
To view Multimedia News Relwase, go to http://multivu.prnewswire.com/mnr/orbis/45157/
Every day, sick children fight for life at Children’s Medical Center (www.childrens.com). At their bedsides are some of the world’s best surgeons, determined to do everything in their power to help them.
Beginning Aug. 3, “Children’s Med Dallas,” a five-part TV documentary airing on WFAA Ch. 8, will reveal behind-the-scenes stories of life at the nation’s 7th-largest pediatric hospital.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childrens/51372/
Baylor University Medical Center at Dallas (Baylor Dallas) is now home to North Texas’ largest outpatient cancer center. The new Baylor Charles A. Sammons Cancer Center at Dallas opens to the public Saturday, March 26. The 467,000 square-foot facility marks a new era in cancer care for the Dallas-Fort Worth Metroplex and beyond by offering comprehensive services for cancer patients from initial diagnosis through post-recovery. Baylor Dallas, already the leading cancer care provider in North Texas in terms of patients treated and according to Consumer Choice data, now brings together multiple phases of cancer care under one roof.
To view Multimedia news Release, go to http://multivu.prnewswire.com/mnr/baylorhealth/47429/
To help Americans determine their risk for chronic diseases and get them on a path to better health, CVS/pharmacy announced today the launch of the 2011 “To Your Health” program, offering free preventive health screenings at more than 800 events in communities across the country. The program will get underway in Houston on Saturday, March 5th, and continue in Dallas, Los Angeles, Washington D.C., Atlanta, Philadelphia, Chicago and Miami.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cvs/48303/
As the top ten T.G.I. Friday’s bartenders prepare for the World Bartender Championship (WBC) Finals on March 14, 2011 in Dallas, Texas, bartenders and fans from across the globe are getting involved and supporting bartending’s bid to be recognized as an Olympic sport.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tgifridays/48729/
Children’s Medical Center Dallas (Children’s) http://childrens.com is launching a critical stroke initiative to diagnose and treat strokes in children. Pediatric strokes is a little-known condition that occurs as often as leukemia and brain tumors but often is not recognized by parents or physicians, despite the serious short- and long-term health consequences. As part of this effort, Children’s will be one of four research sites in North America participating in this groundbreaking research.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childrens/48624/
The Sports Authority, in alliance with NFL Play 60, USA Football and NFL Super Bowl Champion Michael Strahan, held a press conference at a local Dallas Sports Authority store to promote ‘Pass the Good’, their effort to encourage kids to get active.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sports-authority-big-game/48396/
