New Amsterdam® Vodka is teaming up with talented street artists across the country to launch the “It’s Your Town” Street Art event series– an eight-city tour showcasing original works by local artists that celebrate the vibrant culture and people who make each city come alive. Each artist will draw inspiration from their city surroundings to create eight original pieces of work. The crown jewel of each exhibition will be a larger-than-life outdoor mural for the entire city to enjoy.
The final collection of “It’s Your Town” artwork will feature pieces from all eight artists, creating an opportunity for fans across the country to recognize and celebrate the individual culture that makes their cities unique.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808951-new-amsterdam-vodka-its-your-town/
It’s a state capital, a center of Southern culture and the heart of the Research Triangle – and now, Raleigh, N.C., is also the setting for the HGTV® Smart Home 2016. Fans can visit HGTV.com/Smart to get a first look at the new home that, like its location, is a perfect blend of innovation and Carolina charm.
Constructed by locally owned builder, Homes by Dickerson, the home is part of a grand prize package valued at more than $1.2 million that will be awarded this summer. In addition to the home and all its furnishings, the grand prize package includes a 2016 Mercedes-Benz GLC and $100,000 from national mortgage lender Quicken Loans®. The three-level traditional craftsman home is approximately 3,300-square-feet, with four bedrooms and five bathrooms, cleverly constructed with tech gadgets and smart solutions to enhance entertaining and everyday living.
To view the multimedia release go to:
http://www.multivu.com/players/English/7780251-hgtv-smart-home-virtual-tour/
Famous for having the most beautiful countryside in China, Huangling village in China’s Jiangxi Province launched helicopter tours from March 11, 2016 offering visitors the opportunity of a bird’s eye view of the region’s beautiful spring rapeseed flower blossom.
Tours take off from Jiangwan Town airfield, about 28 kilometers from Huangling, fly by the village and over the magnificent flower terraces and Hui-style houses with their black roof tiles and white walls.
Surrounded by green mountains and steep cliffs, Huangling village was settled hundreds of years ago and is recognized as one of the most beautiful destinations in China. With its towering trees, stone paths, winding creeks and rich folk culture, the ancient village also retains the unique folk tradition of shaiqiu, or “crop drying in mid-air” as villagers sun-dry chili pepper and corn harvests around the houses throughout the year. This remarkable spectacle is a symbol of the Huangling culture.
To view the multimedia release go to:
http://www.multivu.com/players/English/7793351-huangling-village-tourism/
GENESIS has unveiled its striking ‘New York Concept’ luxury sports sedan at the New York International Auto Show. The New York Concept hints at future GENESIS design direction with its expressive and refined ‘Athletic Elegance,’ first seen in the Vision G concept and in production form with the GENESIS G90 premium luxury sedan.
Acknowledging the GENESIS brand’s sporty and agile nature, the hybrid concept generates 245ps and 36.0 kgf.m of torque from its 2.0 GDi powertrain coupled with an 8-speed automatic transmission. The advanced technological features and precise design language of the concept emphasize key aspects of Korean culture, while elevating the value and perception of the GENESIS brand.
The exterior of the New York Concept presents an elegant interpretation of a luxurious performance vehicle, defined by well-balanced proportions and refined surface treatments. Inside, the concept car combines advanced technology with absolute luxury, contrasting innovative electronics against finely-crafted materials.
To view the multimedia release go to:
http://www.multivu.com/players/English/7506054-hyundai-genesis-hybrid-sports-sedan-nyias/
Cuba was witness once again to the largest annual international event celebrating the Habano culture. The festival has come to an end with the celebration of the Gala Evening that paid tribute to the Cohiba brand on its 50th Anniversary, with exclusive tastings of its new releases. The gala hosted 1,200 guests that enjoyed live performances by Cuban pianist and composer, Chucho Valdes; the Spanish flamenco singer, Estrella Morente; and the Uruguayan singer-songwriter Jorge Drexler.
This year the traditional humidor auction of seven collector items reached a total of 865.000€ that will be entirely donated to the Cuban Public Health System. This edition has been especially unique thanks to the auction of the first humidor (01/50) of the exclusive special series “Cohiba 50 Aniversario”, which raised 320.000 euros. This humidor is an authentic work of art and a unique collector's item, and heralds a true innovation in terms of traditional craftsmanship and technical design and development.
During the evening, the “Maestro de Maestros” was chosen in the XV International Habanosommelier Contest. The winner was Juan Jesús Machín from Cuba. Luis Manuel García Urrea (United Arab Emirates) and Pedro Tejeda (Cuba) were runners-up in second and third place respectively.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7779251-international-stars-xviii-habanos-festival/
Five international apprentices visited global construction and mining equipment manufacturer XCMG's headquarters in Xuzhou, China for a one-week immersive XCMG Apprentice Program from January 18 to 24.
The program was the company's first time bringing global apprentices to China; five apprentices from the United States, Brazil, Russia, Kenya and Pakistan stood out from a global selection.
The participants came from different backgrounds but shared the same interest towards the construction and machinery industry. In addition to the comprehensive tour led by XCMG employees that included visits to the crane assembly factory and Asia's largest vibration and noise lab, as well as engaging activities like operating excavators, the apprentices also acted as their mentors' assistants, learning about the state-of-the-art technologies in construction machineries through a day's work.
"XCMG has a keen focus on cultivating talents and encouraging communication through educational programs like XCMG Apprentice, which has introduced XCMG's technological and innovational achievements to the international community," said Wang Min, chairman and president of XCMG.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7764851-xcmg-apprentice-program/
Five international apprentices visited global construction and mining equipment manufacturer XCMG's headquarters in Xuzhou, China for a one-week immersive XCMG Apprentice Program from January 18 to 24.
The program was the company's first time bringing global apprentices to China; five apprentices from the United States, Brazil, Russia, Kenya and Pakistan stood out from a global selection.
The participants came from different backgrounds but shared the same interest towards the construction and machinery industry. In addition to the comprehensive tour led by XCMG employees that included visits to the crane assembly factory and Asia's largest vibration and noise lab, as well as engaging activities like operating excavators, the apprentices also acted as their mentors' assistants, learning about the state-of-the-art technologies in construction machineries through a day's work.
"XCMG has a keen focus on cultivating talents and encouraging communication through educational programs like XCMG Apprentice, which has introduced XCMG's technological and innovational achievements to the international community," said Wang Min, chairman and president of XCMG.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7764851-xcmg-apprentice-program/
“Small Business Big Game" Ad Winner
Ad spending for commercials during Super Bowl 50, set to broadcast on CBS on Feb. 7, will total a record $377 million, according to Advertising Age Datacenter’s estimates. That’s more than the combined spend on all Super Bowl ads in the 1960s, '70s and '80s with a total of $299 million.
For all those interested in the pop culture phenomenon sure to unfold during Super Bowl’s commercial breaks, Advertising Age has launched its Super Bowl 50 Special Report. The hub, which will be updated daily before and several days after the game, is chock-full of news, trends, data and videos about the evolution of Super Bowl commercials over the last 50 years. It also includes a chart that lists every advertiser appearing during commercial breaks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7737551-advertising-age-super-bowl-ad-trends/
Snacks, the proverbial middle child of the food world, are finally getting the recognition they deserve. Last night, TV host Andy Cohen, a foodie in his own right, joined fellow food aficionados to launch Snack Week, a week-long celebration of snacking and the launch pad for the new Hillshire® Snacking brand of premium snacks.
Snack Week kicked off with a VIP launch event, co-hosted by Cohen and other culinary experts, including Chef Dale Talde of “Talde” restaurants, New York mixologist Julie Reiner and two top food bloggers. The event united the experts to help launch the Hillshire® Snacking brand and highlighted curated pairings and snack ideas using the products, all coming to life in a series of videos to be released during Snack Week.
“Being a foodie and living in a city with an amazing food culture has elevated my snacking game,” said Cohen. “I’ve spent enough time around food and the culinary world to know when I spot a trend. The Hillshire® Snacking brand is a game-changer,” Cohen said.
To view the multimedia release go to:
http://www.multivu.com/players/English/7744951-hillshire-taps-cohen-for-snack-launch/
Did you know central Wisconsin is the ideal place to cultivate ginseng, an herb prized by Chinese and other Asian cultures for its health benefits? Neither did first-generation immigrant Paul Hsu. After he figured it out, he founded Hsu Ginseng Enterprises, which continually sets the standards for quality and purity as the global leader in the ginseng industry.
Meanwhile, Paul’s son, Will, grew up and went on to college. He earned his degree in finance at the University of Wisconsin’s School of Business with additional majors in Chinese language and East Asian studies. After graduation, Will accepted a position at General Mills, where he worked for more than a decade. During that time, the company sponsored his MBA at Harvard Business School.
Two seemingly divergent paths for father and son, but a question kept persisting for Will that kept those two paths from completely separating: “Are you going to take over the family business?”
To view the multimedia release go to:
http://www.multivu.com/players/English/74221515-northwestern-mutual-hsu-ginseng-enterprises/
Deng Bin is one of China’s few practitioners of Jin Shan, or Kintsugi in Japanese. It’s the art of fixing broken pottery with lacquer resin dusted or mixed with powdered gold, silver, or platinum.
“The demand from a specific customer group is strong,” Says Deng. “They used to send the broken wares to Japan for repairing, which is rather time consuming and costly. So they were very happy when they found someone in China can do the job.”
People don’t want to throw away the broken wares for many reasons. They might feel attached to them after using them for a long time. Another reason could be that the wares carry some special meaning. Something perhaps passed down from the father or the grandmother. They become reminders of the older generation who’ve passed away.
“Chinese people usually dislike broken things which they regard as useless and of no value,” says Deng. “However when it has been properly restored, the once broken object is reborn and its life is prolonged. That is then considered an immense gift.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7706951-bon-cloud-jin-shan-pottery-repair/
Though Quanzhou was once the greatest port in the world, it is now relatively unknown to the international traveler. Perhaps that was one reason Bill Brown, MBA Professor at Xiamen University, was advised to write a book on the city, and not just by anyone.
Brown and his family moved to Fujian, southern China in the 1980s and, finding China very different from how he expected, he started writing about the fascinating region.
Then there was a meeting with Xi Jinping, then governor of the province.
To view the multimedia release go to:
http://www.multivu.com/players/English/7696651-bon-cp-china-mystic-quanzhou/
