Chandon announces an exciting new partnership with the McLaren Honda Formula 1 Team, signed today. As one of the most successful teams in Formula 1 history McLaren meets Chandon, the vibrant sparkling wine with a boundless conquering spirit. The partnership perfectly highlights Chandon’s open spirit, ‘joie de vivre’ and spontaneous approach to life.
The partnership is a long-term, global collaboration that will bring Chandon’s sparkling attitude to the famous McLaren Honda Formula 1 Team.
The partnership was made official today at the McLaren Technology Centre in Woking, Surrey, England. It was signed by Christophe Navarre, Chairman and CEO of Moët Hennessy, and Ron Dennis, McLaren Technology Group Chairman and CEO.
To view the multimedia release go to:
http://www.multivu.com/players/English/7639951-chandon-mclaren-honda-f1-partner/
Huawei Consumer Business Group (BG) today unveils its first special edition watch, styled by renowned Italian designer Barnaba Fornasetti for guests of the Vogue China tenth anniversary celebrations. This gift represents a collaboration between Huawei, Vogue China and Fornasetti that seamlessly marries art, design and modern technology.
The Fornasetti-designed watch allows users to stay connected wherever they are, with notifications for calls, texts, instant messages and emails.
The exclusive Fornasetti design of the watch face includes the iconic Fornasetti “Tema e Variazioni” motif, with the watch strap and accompanying box both designed using the classic green “Malachite”, typical of Fornasetti’s designs. The box also showcases the instantly-recognisable Fornasetti keyhole.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7639851-huawei-special-edition-watch-fornasetti/
Wine connoisseurs and novices alike can experience the art of winemaking at BLEND aboard Holland America Line’s new ms Koningsdam when the ship debuts in April 2016. In collaboration with Chateau Ste. Michelle, Washington State’s oldest and most acclaimed winery, the intimate venue will enable guests to blend their own wine and enjoy it at dinner or in the privacy of their stateroom.
BLEND — the first of its kind for Holland America Line and the only purpose-built wine-blending venue at sea — will have a tasting table that accommodates 10 guests who can create their own blend from a selection of five barrels of single-vineyard red wine. In addition to participating in the blending process, guests also will learn about wine from the ship’s wine expert, who leads the blending session.
“At the core of every Holland America Line cruise is our desire to offer unique, immersive and innovative experiences, and BLEND by Chateau Ste. Michelle is all of those things and more,” said Orlando Ashford, president of Holland America Line. “The BLEND experience on Koningsdam is designed to appeal to everyone, and it will be exciting for our guests to create an exclusive wine tailored to their personal taste that they can enjoy onboard with our exceptional cuisine.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7363852-holland-america-line-ms-koningsdam/
West Pharmaceutical Services, Inc. (NYSE: WST) and HealthPrize Technologies, LLC, today announced the completion of the first two phases of their four-phase strategic collaboration. The companies are working to integrate HealthPrize’s Software-as-a-Service (SaaS) medication adherence and patient-engagement platform with West’s injectable drug delivery systems to provide an end-to-end connected health solution for pharmaceutical companies and the patients they serve. The combined offering will provide voluntary, electronically connected drug delivery systems that track when patients take their medication. The HealthPrize system engages and educates patients to increase adherence and medical literacy, rewarding interaction and compliance with prescribed treatment plans, and contributing to better health outcomes.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7625851-west-pharma-healthprize-tech-collaboration/
Vitamin Bee, LLC today announced a new collaboration with the Bayer Bee Care Program through its “Vitamin Bee®” character to help promote the Feed a Bee initiative, bee advocacy and healthy nutrition awareness for children.
Created by veteran director and animator Geoffrey Kater, Vitamin Bee is the central character in a nutrition education program that encourages kids to eat nutritious foods and empowers them to make healthy lifestyle choices. Their approach is to teach children and have fun while doing it, with the help of a dynamic animated character, as well as an entire curriculum that entertains and educates through the use of videos, quizzes, activity sheets, games and hands-on lessons.
“Vitamin Bee is a great role model that teaches kids about the value of the honey bee to our planet, our food supply and our daily lives,” said Geoffrey Kater, creator of Vitamin Bee. “We hope that getting kids to appreciate the role of the honey bee at an early age will encourage them to be great bee advocates for their entire lives. Vitamin Bee speaks a language that kids understand and uses humor to teach them these important lessons. I think we’ve created a great thing here and I’m so happy to be working with the Feed a Bee program and to be part of the Bayer Bee Care Center to help educate schools, kids and families alike.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7452952-bayer-vitamin-bee-feed-a-bee/
Tonight, Celine Dion brought “The Power of Love” to The Colosseum at Caesars Palace to resume her critically-acclaimed Las Vegas residency show, Celine. After a year hiatus, the stage came to life as Celine made her momentous return to a sold-out house and multiple standing ovations from thousands of fans.
Celine at The Colosseum at Caesars Palace is a glamorous show directed by legendary Grammy Awards producer Ken Ehrlich and presented jointly by AEG Live and Caesars Entertainment. Celine’s updated Las Vegas show includes her biggest hits mixed with timeless hits by iconic artists that celebrate all generations and genres of music ranging from Frank Sinatra and Elvis to the Bee Gees, Queen and Prince. The show features a full orchestra and band and is set to a visually stunning presentation designed exclusively for the 4,300-seat state-of-the-art venue. Celine also returns to The Colosseum with a new stage wardrobe composed of exclusive designs developed by her stylist in collaboration with Atelier Versace, Schiaparelli, Elie Saab and Mugler.
To view the multimedia release go to:
http://www.multivu.com/players/English/7604451-celine-dion-the-colosseum-caesars-palace/
For two decades, Chateau Ste. Michelle’s Artist Series wines have celebrated the inspired collaboration between artisan winemaking and fine art. To commemorate the 20th vintage, Chateau Ste. Michelle is partnering with Dale Chihuly, the first artist to present artwork on the Artist Series label with the 1993 vintage. The 2012 Artist Series featuring Chihuly will release nationally in August with a suggested retail price of $65.
The Artist Series red blend is a unique, collector’s wine that represents the highest quality and pedigree from Chateau Ste. Michelle. Each Artist Series vintage features the work of renowned artists on the label, from blown glass to bronze sculptures to paint on canvas.
“I’m honored to have my artwork on the 20th vintage Artist Series label,” says Chihuly. “This piece is one-of-a-kind and very special to me. I couldn’t think of a better use than portraying it on this significant wine project.”
For the 20th vintage label, Chihuly selected his Cast Silver Venetian. This unique sculpture was created by Chihuly, and then cast in sterling silver at the Walla Walla Foundry in Washington State. Inspired by Italian Art Deco, Chihuly started his Venetian series in 1988 with Italian glassblower Lino Tagliapietra. Chihuly is known for his artwork and ambitious architectural installations around the world in museums, historic cities and gardens.
To view the multimedia release visit:
http://www.multivu.com/players/English/7409453-ste-michelle-artist-dale-chihuly/
Continuing a legacy of artistic collaboration that spans centuries, Hennessy welcomes multi-disciplinary artist Ryan McGinness as the designer of the new Hennessy V.S Limited Edition bottle. McGinness’ take on the iconic Hennessy V.S label features a distinctive radiant pattern in fluorescent colors that glow under black light, and is now available for purchase online and at select wine & spirits retailers nationwide.
Known for using the visual language of contemporary symbology, the New York-based McGinness is credited with elevating the status of the icon to fine art. His works have been exhibited in museums around the world.
The new Hennessy V.S Limited Edition is the fifth in a series that has included critically acclaimed artists, KAWS, Futura, Os Gemêos and Shepard Fairey, the collaboration with McGinness is a perfect embodiment of Hennessy’s 250 years of dedication to the art of blending. McGinness acknowledges the strong similarities between his artistic approach and the creation of Hennessy Cognac: “My process of combining elements and compounds to form mixtures parallels Hennessy’s artful blending of eaux-de-vie to create Cognac. The shared approach to our crafts is part science and part art.”
To view the multimedia release please visit:
http://www.multivu.com/players/English/7582851-hennessy-ryan-mcginness-limited-edition/
Pop-Tarts® is giving teens the ultimate backstage pass to a Crazy Good™ Summer with the help of some of the hottest music acts out there – Jessie J, Rixton and Jhene Aiko.
Pop, Rock and R&B: Pop-Tarts blended the musical flavors of Jessie J, Rixton and Jhene Aiko in their first-ever song collaboration, titled “Sorry to Interrupt.”
Backstage Access: Go behind the curtain and check out the making of the song.
Crazy Good Concerts: Catch the artists as they headline the Crazy Good Summer concerts and debut their hot new tune.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7537451-pop-tarts-crazy-good-summer/
The creative collaboration between Swedish artist/producer Avicii and Volvo Cars for their new brand campaign features a reworking of the classic song Feeling Good. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The video also features members of his family and close friends.
“In the past six years I have been on a never-ending tour, apart for the last nine months during my time-out. I did around 325 shows in a year with traveling on top of that. It couldn’t continue. In the end I had to re-evaluate my situation and change my lifestyle. Sweden is an important place to me, it’s where I gather my strength and energy with family and friends. This whole process of re-evaluation and renewal is what Volvo encouraged me to visualise in the video. I think we did a great job together,” said Avicii.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7522051-volvo-cars-new-beginning-avicii/
Volvo Cars and Swedish artist & producer Avicii announce a creative cooperation to celebrate their Swedish roots with a new recording and music video, due for global release on May 8th. The collaboration will form the basis for a global brand campaign entitled ‘A New Beginning’.
Stockholm-born Avicii, 25, has made a huge impact in the world of music in recent years, and is renowned for being one of the world’s top DJs, remixers and record producers. With a shared Swedish heritage, Volvo Cars and Avicii are now both entering a new phase in their existence.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7506451-volvo-avicii-a-new-beginning/
At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
