http://www.youtube.com/watch?v=eZBeMJLO0r8[EXTRACT]
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On the heels of Lexus’ first Super Bowl spot, the luxury automaker is launching a multi-faceted marketing campaign today for its highly anticipated 2013 Lexus GS sport sedan. The bold new GS—which arrives in showrooms this week—marks a defining moment in Lexus’ history, with major enhancements in performance, design, technology and luxury.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54467-lexus-revs-up-campaign-to-launch-all-new-2013-gs-sport-sedan
E*TRADE Financial Corporation (NASDAQ: ETFC) today announced that E*TRADE Securities LLC has unveiled a new 30-second “Talking Baby” advertisement which will run during the NBC® television network broadcast of Super Bowl XLVI.
The Super Bowl spot, entitled “Fatherhood,” features the E*TRADE Baby reassuring a nervous new dad about planning for his newborn daughter’s future with help from Financial Consultants at E*TRADE.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54519-e-trade-commercial-baby-super-bowl-advertisements-ads
When Super Bowl XLVI kicks off here at Lucas Oil Stadium on February 5, millions of Americans will be making predictions on the outcome. But a RiseSmart analysis shows that one of the most startlingly accurate predictors of Super Bowl success comes from the unlikeliest of sources: U.S. Bureau of Labor Statistics (BLS) unemployment data.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54410-risesmart-bureau-of-labor-statistics
Dreams have been a topic of speculation and interest throughout history, and Kia Motors America (KMA) is tapping into the idea of dreams revealing true desires in a new 60-second commercial set to air during the fourth quarter of Super Bowl XLVI. In the spot, titled “Drive the Dream,” the new 2012 Optima Limited races through a Gen X couple’s wildest thoughts as they sleep, including: Victoria’s Secret® Angel Adriana Lima waving the checkered flag at a speedway; an in-your-face Mötley Crüe concert; mixed martial arts legend Chuck Liddell battling in the ring; a heroine and hunk on horseback in a romance novel setting; champion bull rider Judd Leffew taming a bucking rhinoceros; and a fairy tale ending.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/kia/50050
The Bridgestone brand’s passion for performance knows no bounds. That passion drives our engineers to develop products and technologies that provide drivers with performance when it matters most – what we like to call “Performance Moments.”
To convey this message, the Bridgestone brand’s new campaign, titled “Time to Perform,” imagines an environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports. Of course, we couldn’t do that without the help of some well-known professional athletes and sports celebrities along the way!
To view Multimedia News Release, go to http://www.multivu.com/players/English/53333-bridgestone-super-bowl-ad-xlvi/
The Karen Elson for Nine West Vintage America Collection collaboration combines the musical spirit of the Nine West Vintage America Collection with Elson’s ethereal fashion and love for vintage treasures. The vintage-infused footwear, handbags and jewelry collection drew inspiration from the 1930’s Dust Bowl and show girls to create the perpetually cool “on the road” and “stage” accessories, which incorporates rich color tones, sequins and vintage charms. The story of the collection is told through three of Elson’s songs off her debut album The Ghost Who Walks, and ties to the designs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52107-nine-west-karen-elson-vintage-america-collection
Subaru of America, Inc. walked a different path for the face-off at Cowboys Stadium, resulting in a 500% increase in planned social and viral engagement.
In conjunction with its sponsorship of Animal Planet’s “Puppy Bowl VII,” Subaru invited owners across the country to walk their dogs on game day. Supporters pledged to participate on Subaru.com and through the company’s Facebook page.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/subaru/47368/
E*TRADE Financial Corp. (Nasdaq: ETFC) today announced that E*TRADE Securities LLC has unveiled two new 30-second “Talking Baby” advertisements scheduled to debut during the FOX television network broadcast of Super Bowl® XLV:
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/etrade/48292/
The Sports Authority, in alliance with NFL Play 60, USA Football and NFL Super Bowl Champion Michael Strahan, held a press conference at a local Dallas Sports Authority store to promote ‘Pass the Good’, their effort to encourage kids to get active.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sports-authority-big-game/48396/
