On June 5, CVS/pharmacy kicked-off its 10th annual in-store fundraising campaign -- “Researching a Cure” -- to support the fight against amyotrophic lateral sclerosis (ALS). Funds raised through the campaign benefit the ALS Therapy Alliance (ATA), a leading organization dedicated to advancing ALS research. Through the Researching a Cure campaign, CVS/pharmacy has raised more than $23 million in its stores and online at www.cvs.com, to fund new clinical research with the aim of discovering a treatment or cure for ALS. The 2011 campaign will run through June 25.
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Belfast is set to mark the 100th anniversary of the launch of one of the city’s most famous creations – RMS Titanic. On May 31st 1911, Titanic was launched into Belfast Lough by Harland & Wolff – then the largest shipyard in the world. It took three years to build and just 62 seconds to complete the launch.
To mark the occasion, there will be a special slipway event attended by the Lord Mayor of Belfast, dignitaries of Cherbourg and Titanic societies to reflect Belfast’s maritime heritage. There will also be a flare set-off to mark the moment exactly 100 years ago when the Titanic was launched.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tourismireland/48926/
SoBe® is giving adventure-seekers the chance to “Try Everything,” from new flavors and drinks to new experiences with the launch of an immersive marketing campaign that kicks off May 18.
“Try Everything” begins with a television ad featuring Los Angeles Angels of Anaheim pitching ace Jered Weaver who’s inspired by SoBe® Lifewater® flavor, Fuji Apple Pear to try something new on the pitcher’s mound. Instead of firing his signature fastballs, Weaver’s hurling 95-mile-per-hour Fuji apples -- with not so predictable results. Another SoBe spot featuring a staring contest with Sports Illustrated Swimsuit 2011 Rookie of the Year, model Kate Upton will air this summer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sobe/49846/
Dove® gave one real woman the once-in-a-lifetime opportunity to get a taste of what celebrities experience on ABC’s “Dancing with the Stars.” Real woman Kristi Herman was selected from the nearly 1,500 women who entered the Dove® Close-Up Challenge. She received a week of professional dance training and got her skin ready for the spotlight with Dove® VisibleCare™ Body Wash, a revolutionary new line of body wash that actually gives women visibly more beautiful skin in just one week. Herman will have the ultimate spotlight moment when she shows off her new moves and beautiful skin in a Dove®-sponsored TV spot airing in a commercial break during the season finale of “Dancing with the Stars” Monday, May 23 (8:00 p.m. ET) on ABC.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dovecloseup/49743/
Glamour girls from the popular E! TV series “Keeping Up With The Kardashians” Kourtney Kardashian and Khloé Kardashian Odom stopped by the John Frieda® Destination: Style Salon Tour in New York’s Times Square on Friday, May 13 to celebrate the kickoff of the nationwide tour.
The girls got their hair styled by celebrity stylist and John Frieda® International Creative Consultant Harry Josh at the Destination: Style Salon where women can sign up for complimentary styling sessions courtesy of John Frieda® hair care. Each client receives a 15-minute lesson with a top John Frieda® stylist, who will consult with her about her specific hair issues and educate her on how a John Frieda® regimen can help women achieve the style transformations they strive for.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/johnfrieda/49982/
Joint Juice, Inc., a leading San Francisco-based joint health beverage company, and legendary quarterback, Joe Montana, today announce a partnership – the Joint Juice challenge. To celebrate turning 55 this year, Joe Montana is encouraging Americans to join him in focusing on their joint health so they can get back to doing the activities that they love to do. To kick off the partnership, Joint Juice, Inc. and the former professional football player launch a contest: “Do What You Love with Joe Montana.” Americans who share their empowering joint health success stories will be entered to win an all-expenses paid trip to spend an afternoon doing their favorite activity with the legendary football star plus $5,000 in cash.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jointjuice/49553/
As storage volumes increase by up to 40 percent a year, most enterprises are not prepared to deal with the influx. To control costs and ensure accessibility, enterprises need to adopt new ways to make their storage more efficient.
Frost & Sullivan recently published a whitepaper, The Coming Storage Armageddon: What Your Database Administrator Isn’t Telling You, correlating the business risks to a hands off approach. Additionally, the whitepaper identifies easy and cost-effective solutions that can have a high impact on improving the storage environment.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/50242/
Today, legendary rock icon Rod Stewart confirmed his long-rumored return to The Colosseum at Caesars Palace for his first 18 concerts of his two-year Las Vegas residency, kicking off on August 24, 2011. Rod Stewart: The Hits. will be a concert celebration featuring a set list of the rock and R&B favorites which have defined Stewart’s unparalleled five-decade-long career. The spectacular, state-of-the-art production, presented by AEG Live, will be a culmination of Stewart’s seminal hits like “Maggie May,” “You Wear it Well,” “Hot Legs,” “You’re in My Heart,” and “Some Guys Have All the Luck” mixed with a few surprise rarities and sizzling covers. Rod Stewart: The Hits. is being designed to give audiences that intimate, only in Las Vegas concert experience – with no fan more than 120 feet from the magnificent stage.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/rodstewartaeg/50028/
Before taking off for Shanghai, Bangkok or Beijing on a long-term expat assignment, you might want to take a look at a new video from Marriott Executive Apartments (MEA), the upscale lodging brand that focuses on making executive expatriates happy and well adjusted. Find the video at: http://www.youtube.com/watch?v=3zON3n9kqqU.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marriott/47959/
Tom’s of Maine plans to bring back the natural beauty of smiles with its new, natural whitening toothpaste Simply White, and a fun partnership with Sheryl Crow’s “100 Miles From Memphis” concert tour kicking off May 7. The project involves greening the concert tour, beautification events in key markets, a live chat with Sheryl Crow and an exclusive free song download for fans while supplies last.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tomsofmaine/49937/
