PetSmart Charities has teamed up with actor Josh Duhamel to launch the “High-Five for Pet Adoption” campaign celebrating the 5 million pets’ lives that have been saved through PetSmart Charities’ Adoption Centers. The campaign aims to increase public awareness about the importance of pet adoption to save millions more pets that still need lifelong, loving homes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56322-josh-duhamel-joins-petsmart-charities-to-raise-pet-adoption-awareness
Chic Outlet Shopping® has launched the Chic Guide to Europe 2012 – an innovative media campaign in association with Condé Nast publications and supported by a collection of short films featuring a star-studded roll call of famous international names, each filmed on location at the Chic Outlet Shopping® Villages.
The Chic Guide to Europe 2012 represents a seven-year alliance between the world-leading publishing house and Chic Outlet Shopping®. The most international guide to date, ambassadors starring in the campaign represent Brazil, Germany, USA, UK, China and Russia. Matthew Williamson (Vanity Fair UK, Condé Nast Traveller UK), Olivia Palermo (Vanity Fair USA), Karolína Kurková (Vogue Russia), Beatrix Ong (Vogue China), Helena Christensen (Vogue Germany) and Déborah Bloch and Júlia Bloch Anquier (Vogue Brazil).
To view Multimedia News Release, go to http://www.multivu.com/mnr/56545-valueretail-chic-outlet-shopping
A recent international hair research which studied various hair types across the world has found that Indian hair oiled with Parachute Advansed Hair Oil is significantly superior when compared to other hair types. Indian hair oiled with Parachute Advansed Hair Oil was found to be stronger, thicker, longer, softer and less damaged when compared to other hair types, making it the World’s Best Hair.#
Deepika Padukone, who was part of the brand back in 2007, is back to the Parachute Advansed family as the face of the World’s Best Hair campaign. To celebrate the title, Deepika was seen at a recent event, passing on the World’s Best Hair Sash to all other Parachute Advansed users who have great, gorgeous hair.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56549-parachute-advansed-hair-oil
# Based on the study conducted in April 2012. Compared to non-oiled hair. Results may vary from individual to individual depending on their health and food habits. Refers to Indian hair oiled with Parachute Advansed
National blood stocks have fallen by 7% over the jubilee weekend according to latest figures from NHS Blood and Transplant (NHSBT) which today launches its annual awareness campaign, National Blood Week, to urge the public to donate blood.
During the National Blood Week recruitment drive additional appointments have been created and selected blood donor sessions have extended opening hours to give donors more flexibility to schedule a visit. Regional recruitment events will also be driving awareness and enabling people to sign up.
To launch the 2012 National Blood Week, Made In Chelsea’s Rosie Fortescue has rolled her sleeves up to recreate the heroic ‘Rosie the Riveter’ WWII poster and issue a rallying cry for new and existing blood donors to come forward. Rosie Fortescue, who shares her name with the 1940s poster girl, said: “This woman clearly knew how to get things done, and I feel honoured to become a modern day campaigner for the national blood stock build. Blood supplies are vital to the health service and every unit of blood can save or improve the lives of up to three people.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56548-nhs-blood-transplant
In the midst of wildfire season throughout much of the country, the U.S. Forest Service, National Fire Protection Association (NFPA) and the Ad Council announce the launch of a new public service advertising (PSAs) campaign, Fire Adapted Communities, which aims to help individuals prepare their homes and communities for the threat of wildfire. Created pro bono by advertising agency Draftfcb, this campaign addresses the issue of proactively mitigating wildfire damage in fire-prone communities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56317-forest-service-fire-adapted-communities-urges-preparation-for-wildfire
Some of the world’s most famous whisky makers, Johnnie Walker, Bushmills, J&B and Talisker, have harnessed the creative talents of up-and-coming independent film makers around the globe to help inspire people to ‘raise a glass’ to their dads this Father’s Day.
The whisky makers partnered with MOFILM, a global network of more than 45,000 film makers, to seek short films that pay tribute to fathers in a campaign called ‘Raise a glass to your dad’.
MOFILM challenged 20 film makers to create a short piece that told the story of their relationship with their father and how whisky plays a part in that.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/diageo/53835/
St. Jude Children’s Research Hospital is launching a new series of public service announcements (PSAs) to help raise awareness and deepen the understanding of the hospital’s lifesaving mission through real St. Jude heroes – its patients and families. St. Jude has not produced national PSAs since 2003 and timed this new multichannel campaign to coincide with the hospital’s 50th anniversary.
The PSAs share St. Jude moments through patients and families like 10-year-old Angiel. Angiel and her mom Damaris were planning a trip to Africa for a family reunion when she was diagnosed with osteosarcoma, a type of bone cancer that produced tumors in both of Angiel’s legs. Today, thanks to St. Jude doctors, Angiel can still look forward to visiting family in a foreign land one day. Angiel’s story is just one of several patients featured in the PSAs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/stjude/46749/
The latest phase of Tourism Australia’s global marketing campaign, There’s nothing like Australia, has been launched today in China – Australia’s fastest growing and most valuable overseas tourism market.
In addition to a new broadcast ad and print executions the campaign boasts a strong digital and social media focus, and will leverage the advocacy of Tourism Australia’s three million Facebook fans. Other elements include a new, interactive tablet app and hub on www.australia.com, to take customers further into the stories played out in the ad and provide more information on the locations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56340-tourism-australia-global-marketing-campaign-there-s-nothing-like-australia
Hanes®, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men’s underwear bottoms. America’s No. 1 men’s underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.
For more than 20 years, basketball legend Michael Jordan has been the face of Hanes men’s underwear. In the latest Tagless ad campaign, Hanes shows how annoying uncomfortable tags can be by bringing them to life and giving them the same annoying traits of people who drive others crazy. Jordan is shown rescuing men from the personified “annoying tag” in different scenarios.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55948-hanes-goes-tagless-across-all-men-s-underwear
On May 27, CVS/pharmacy launched a new in-store fundraising campaign named Advancing Medical Research, to support medical research and help improve the quality of life for those living with amyotrophic lateral sclerosis (ALS) and cystic fibrosis (CF). Funds raised through the campaign will benefit the ALS Therapy Alliance (ATA), a leading organization dedicated to advancing ALS research, and the Cystic Fibrosis Foundation, the world’s leader in the search for a cure for cystic fibrosis. Supporters for the 2012 campaign can donate $1 or $3 dollars at the register in CVS/pharmacy locations and online at www.cvs.com/alscff through June 30.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56330-cvs-pharmacy-fundraising-campaign-support-als-and-cystic-fibrosis
Living Proof, founded by bio-medical scientists with the sole mission to engineer solutions to the world’s toughest beauty problems, has created a breakthrough solution for dry, damaged hair – Restore. To prove that you can undo the damage and transform your hair in just 14 days with Restore, Living Proof is kicking off a campaign asking women to embark on a 14-Day “Restore the Love” Challenge on Facebook with a chance to win a Canyon Ranch Vacation.
To begin their campaign to restore as many women’s hair as possible, Living Proof brought a “Restore the Love” Bus to New York City this past weekend (May 18 – 20) to encourage women to get on board the Restore 14-Day Challenge. This one-of-a-kind experience featured hair consultations with celebrity hair stylist and Living Proof Creative Director Tim Rogers, founding hair stylist Mitch De Rosa, and Living Proof’s elite group of scientists. Throughout the weekend, women were encouraged to restore the love for their hair and prove that they can undo the damage and transform hair in just two weeks.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56350-living-proof-restore-the-love-challenge
Fans of racing, “The Dark Knight” and Mountain Dew® (DEW) start your engines! Mountain Dew and Dale Earnhardt Jr. will give fans everywhere a first taste of this summer’s most anticipated blockbuster, Warner Bros. Pictures’ and Legendary Pictures’ The Dark Knight Rises, before it hits theaters on July 20. Teasing the final film of “The Dark Knight” trilogy, Earnhardt calls on fans to give his No. 88 Diet Mountain Dew Chevrolet a “Dark Knight”-inspired makeover before it hits the track in Michigan on June 15.
The new promotion marks the official kick-off to Mountain Dew’s interactive The Dark Knight Rises campaign by putting the power in the hands of the fans to determine which of four “Dark Knight”-inspired paint schematics will appear on Earnhardt’s No. 88 Chevrolet. Each paint scheme captures a different element featured in the third and final installment of Christopher Nolan’s Batman trilogy and time will tell if Batman or Gotham City’s newest terrorist, Bane will win out, or if fans will select The Dark Knight Rises logo as part of Earnhardt’s paint scheme. Earnhardt himself will also get his ownsignature “Dark Knight” look thanks to a custom fire suit that will also make its race debut in Michigan on June 15.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56208-mtn-dew-dale-earnhardt-jr-dew-crew-the-dark-knight-rises
