As brain health becomes an ever greater concern for people of all ages, the nation’s largest senior living provider is now guiding its residents on developing and putting into practice personalized brain health plans. Brookdale devised the new resident program with the help of a neuropsychologist specializing in brain health. The company is putting it into place at its independent and assisted living communities across the country.
Through the new initiative, Brookdale’s residents will be offered a four-session course that explains key factors in brain health through classroom learning and hands-on activities. Each participant will be guided on creating an individual brain health plan to use on a daily basis. The course was developed with the assistance of Dr. Paul Nussbaum, who is Board Certified in clinical and geropsychology with a specialty in neuropsychology. An adjunct professor of neurological surgery at the University of Pittsburgh, he is the author of “Save Your Brain.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722157-brookdale-brain-health/
Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on national TV stations and on Social Media platforms.
The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a close affinity with the Swedish car brand.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic/
The next generation of the Xperia brand has arrived. Sony Mobile Communications (“Sony Mobile”) today announced that the Xperia® X series will be available in the United States this summer, with Xperia X now available to pre-order. The smartphone lineup includes Xperia X Performance, Xperia X, Xperia XA, and the recently announced Xperia XA Ultra, marking a new era of smartphone personalization and intelligence—engineered to empower users to achieve more through Xperia’s acclaimed powerful battery performance, innovative camera technologies and unparalleled design.
“Sony Mobile is passionate about creating the most intelligent and unique experiences for our users, bringing best-in-class technologies to help amplify the activities they love doing every day. Xperia X series is designed to let you interact with the world around you in exciting ways, making lives more enjoyable and delivering new intelligence that sets it apart,” said Kunihiko Shiomi, President, Sony Mobile Communications North America.
To view the multimedia release go to:
http://www.multivu.com/players/English/7846051-sony-mobile-us-xperia/
Millions of families will head to the beach this Memorial Day weekend, many without adequate sun protection. As part of a national effort to reduce the incidence of skin cancer, Neutrogena® is kicking off the 2016 Choose Skin Health® Campaign with a video featuring Brand Ambassador Kristen Bell asking moms everywhere to get real with their kids about the importance of sunscreen—and a pledge to donate $1 for every video share to the non-profit Children’s Melanoma Prevention Foundation.*
Bell’s video acknowledging the challenges moms face tackling serious topics with their children is frank and funny—but skin health is no laughing matter. The fact that only 39% of women and 14% of men use sunscreen regularly is a health issue of national importance when you consider that just one to two severe sunburns can increase lifetime risk of developing melanoma by 40 percent.
The Neutrogena® Choose Skin Health® Campaign was created to change the future of skin health and reduce the risk of skin cancer through education, empowerment, and early detection. This year the brand is developing in-school sun safety programs with the potential to reach 1.6 million students annually with a sun safe behavior curriculum, sponsoring 13,000 free skin cancer screenings annually with charitable partners, and working toward a goal of donating $35 million worth of sunscreen to families in need by the end of 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7847951-neutrogena-choose-skin-health/
Planetary Resources, Inc., the asteroid mining company, announced today that it has secured US$21.1 million in Series A funding. The capital will be used to deploy and operate Ceres, an advanced Earth observation business that features the first commercial infrared and hyperspectral sensor platform to better understand and manage humanity’s natural resources. The funding was led by Bryan Johnson and the OS FUND; and joined by Idea Bulb Ventures; Tencant; Vast Ventures; Grishin Robotics; Conversion Capital; The Seraph Group; Space Angels Network, a syndication of investors from Angel.co; and Larry Page. Earth observation will be another aspect of Planetary Resources’ operations in addition to prospecting and mining asteroids.
Conceived from the company’s vision for the exploration and utilization of asteroid resources, Ceres will leverage Planetary Resources’ Arkyd spacecraft to deliver affordable, on-demand Earth intelligence of our natural resources on any spot on the planet. While typical satellite imagery provides only a picture, Ceres will provide actionable data with higher spectral resolutions – going beyond what the human eye can see – by measuring thermographic properties and detecting the composition of materials on Earth’s surface. The midwave-infrared sensor is the first ever commercial capability from space to offer thermographic mapping and night-imaging, and the hyperspectral sensor includes an unprecedented 40 color bands in the visible to near-infrared spectrum.
To view the multimedia release go to:
http://www.multivu.com/players/English/7847251-planetary-resources-ceres/
Walt Disney Records is set to release a new hologram vinyl version of the original motion picture soundtrack for Star Wars: The Force Awakens. With score conducted and composed by five-time Academy Award®-winning composer John Williams and liner notes by the film’s director, J.J. Abrams, the double LP features a 16-page booklet on 180 gram vinyl. This one-of-a-kind vinyl set, hand etched by Tristan Duke (Jack White’s Lazaretto) of Infinity Light Science, offers a 3D hologram experience featuring the Millennium Falcon on Disc 1/Side B and a TIE Fighter on Disc 2/Side B. For optimal viewing, use a direct light source or simply hold a mobile phone flashlight above the vinyl to view the holograms.
Tristan Duke founded Infinity Light Science in 2008, a research laboratory with an emphasis on laser holography, interferometry, light-field imaging, hand-drawn holography, and relativistic imaging.
The must-have vinyl album also features Direct Metal Mastering (DMM) for an optimal listening experience. Disney Music Group has joined forces with Pro-Ject Audio Systems to showcase this unique, next-level advancement in holographic vinyl technology with the Elemental turntable, a combination of minimalist design and maximum performance from the world leader in high fidelity turntables. The two brands will collaborate on co-promotions at retail, online, and radio.
To view the multimedia release go to:
http://www.multivu.com/players/English/7847351-star-wars-the-force-awakens-vinyl/
Society for Science & the Public (Society) today announced that Regeneron Pharmaceuticals, Inc. (NASDAQ: REGN) is the new title sponsor of the Science Talent Search. Selected through a competitive process that garnered interest from the nation’s leading companies and philanthropists, Regeneron will become only the third sponsor in 75 years of the nation’s oldest and most prestigious high school science competition.
The new sponsorship will be celebrated at a special event today at the American Museum of Natural History, which is known for its extensive science education program. The event will be hosted by astrophysicist Neil deGrasse Tyson, Ph.D., Frederick P. Rose director of the Hayden Planetarium at the American Museum of Natural History, and can be viewed via webcast at 9:00 a.m. EDT at http://edge.media-server.com/m/go/sciencetalentsearch.
Regeneron is committing $100 million to support the Science Talent Search and other Society programs through 2026 and will assume title sponsorship of the competition effectively immediately. As part of its commitment, Regeneron is nearly doubling the overall award distribution to $3.1 million annually, increasing the top award to $250,000, and doubling the awards for the top 300 young scientists and their schools to $2,000 each. During its history, the Science Talent Search has provided more than $25 million in awards to over 8,500 students and schools.
To view the multimedia release go to:
http://www.multivu.com/players/English/7846351-regeneron-science-talent-search/
The Astana Economic Forum 2016 is to take place in Astana, Kazakhstan on May 25-26. The theme of the AEF - "New economic reality: diversification, innovation and knowledge economy" - is related to global changes in the world determined by the development of a new economic reality and a number of challenges in geopolitics, the economy and financial systems.
This year AEF is organized by the Ministry of National Economy of Kazakhstan, the “Economic Research Institute” JSC, and the "Economic Initiatives Fund of Kazakhstan" CF.
The Forum will host 20 events which are focused on four main subthemes: global economy, economic diversification, innovation and technology, and knowledge economy.
AEF 2016 expects 3,000 delegates, including renowned politicians, international economists, Nobel Prize winners, heads of international organizations and representatives of influential media to attend.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7847451-astana-economic-forum-new-economic-reality/
Today, Feeding America®, the nation’s largest domestic hunger-relief organization, and French’s® announce a national effort to help children and families who struggle with hunger. For every specially-marked bottle of French’s Mustard sold between April 18 and November 30, and specially-marked bottles of French’s Ketchup sold between April 18 and December 31, one meal* will be donated to the Feeding America nationwide network of 200 food banks.
More than 48 million people in America struggle with food insecurity, including 15 million children – at a life stage when food is critical to healthy growth and development. Food insecurity is defined as a lack of access, at times, to enough food for an active, healthy life, according to the USDA. It is an issue that affects every single county in our country.
“Food insecurity all too often goes unseen, but every day, millions of people in America are faced with insufficient food for themselves or their families,” said Diana Aviv, CEO of Feeding America. “Through this partnership with French’s, our nationwide network of food banks is better able to help fill this gap. This initiative not only helps to bring national attention to the massive problem of hunger in the U.S., but also provides everyone the opportunity to fight hunger in their local communities.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7843051-feeding-america-frenchs-fight-hunger/
Hunger, French’s, Feeding America, food banks, food, family, healthy, children, Ketchup, MultiVu 7843051
For six weeks this spring, America’s PrepareAthon! and other preparedness partners will focus on different hazards and provide simple actions that people and communities should take to prepare for each particular hazard.
This sixth week highlights extreme heat. Individuals, communities, businesses, schools, and houses of worship around the country are holding preparedness discussions, conducting drills, and taking specific steps to prepare for extreme heat.
America’s PrepareAthon!SM is a grassroots, community-based campaign for action to get families, organizations, and entire communities better prepared for extreme heat and other emergencies.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770531-fema-national-prepareathon/
For over a quarter century, PBS has inspired viewers with the annual broadcast of the multi award-winning NATIONAL MEMORIAL DAY CONCERT, dedicated to our men and women in uniform, their families at home and all those who have given their lives for our country. Live from the West Lawn of the U.S. Capitol, the night of remembrance will honor the over 400,000 valiant men and women who are laid to rest in the hallowed grounds of Arlington National Cemetery; and chronicle the experiences of the millions of American veterans who still suffer from the seen and unseen wounds of war.
Tony Award-winner Joe Mantegna (CRIMINAL MINDS) and Emmy Award-winner Gary Sinise (CRIMINAL MINDS: WITHOUT BORDERS) are set to co-host this poignant and heart-warming event for the 11th year. The acclaimed actors, whose dedication to the show is evident, are also longtime supporters of veterans’ causes and our troops in active service. The all-star line-up includes: distinguished American leader General Colin L. Powell USA (Ret.); world-renowned four-time Grammy Award-winning classical superstar Renée Fleming; iconic music legends The Beach Boys; gifted actress and singer Katharine McPhee (SCORPION); country music star and Grammy-nominated member of the Grand Ole Opry Trace Adkins; Emmy, Golden Globe and SAG Award-winning actress S. Epatha Merkerson (CHICAGO MED, LAW & ORDER); Award-winning actor Esai Morales (MOZART IN THE JUNGLE); plus Tony Award-winning international sensation Alfie Boe, who is currently starring in Finding Neverland on Broadway; in performance with the National Symphony Orchestra under the direction of top pops conductor Jack Everly. And marking the end of an era, Trent Harmon, the final winner of AMERICAN IDOL, will open the show with a special performance of the “National Anthem.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7124755-capital-concerts-memorial-day-2016/
Seventeen years ago saw the first blasting in the historic heartland of Switzerland of the longest train tunnel in the world. Wednesday 1 June 2016 will see the festive opening of the Gotthard Base Tunnel – adding a further pioneering attraction to the world's densest public transport network. The tunnel will bring Switzerland's neighbouring countries, regions and cities north and south of the Alps closer together. Travel by train will be quicker, easier and more convenient.
Wednesday 1 June 2016 sees the festive opening in Switzerland of the longest and deepest train tunnel in the world. The tunnel extends for 57 kilometres to a depth of up to 2300 metres below the Gotthard massif. This flagship project for efficient and sustainable transportation on the north-south axis will permit high-speed travel through the Alps in only 17 minutes. The new flat-track route will not only cut travel time through the Gotthard, but also facilitate transit travel for longer and heavier trains. After 17 years of challenging building work, constructor AlpTransit Gotthard Ltd will hand over the completed tunnel to the Swiss Federal Railways on time and on budget. Switzerland's internationally acclaimed public transport system – already the densest in the world – has perfected another pioneering first.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7828351-swiss-alps-longest-deepest-train-tunnel/
