Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Saving lives by providing incentives for routine medical screenings for its U.S. employees, establishing the first charitable nonpublic foundation by a multinational company in China, building homes for underprivileged families in Latin America and conserving energy around the world were among the key efforts by Amway employees and distributors to make the world a better place.
These and dozens of other examples of commitment to corporate responsibility and environmental stewardship are highlighted in the 2011 Amway Global Corporate Citizenship Report published today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55861-amway-2011-global-report-nutrilite-little-bits-micronutrients-zambia-china
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According to the U.S. Census Bureau, more than 34.6 million adults ages 18 and above do not have a high school diploma. In an effort to combat this critical issue, the Ad Council and the Dollar General Literacy Foundation joined today to launch new public service advertisements (PSAs) on behalf of their national GED Achievement campaign. This multimedia campaign is designed to provide high school dropouts the encouragement and information needed to begin the road to a GED diploma.
Recent data shows that students who drop out of high school tend to earn less and have a lower quality of life. Many of them must work multiple jobs just to support their family. Moreover, as of 2009, nearly 30% of adults with household incomes at or below the federal poverty line did not have a high school credential.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55571-ad-council-dollar-general-literacy-foundation-your-ged-pep-talks-psa
Whirlpool Corporation (NYSE: WHR) officially opens its new manufacturing facility in Cleveland, Tenn., for production of premium cooking products. The $200 million project includes a state-of-the-art production facility and distribution center and will be the largest premium cooking plant in the world. Whirlpool expects the project will add about 130 new jobs to its existing Cleveland workforce. Each year Whirlpool Corporation spends more than $7.4 billion to operate its nine U.S. plants and keep its approximately 15,000 manufacturing employees at work.
Whirlpool Corporation Chairman and CEO, Jeff M. Fettig, and U.S. Secretary of Commerce, John Bryson, were key speakers at today’s ribbon-cutting ceremony which began at 11:30 a.m. EDT. Federal, state and local officials, including Deputy Governor Claude Ramsey and Tennessee Economic and Community Development Commissioner Bill Hagerty, also attended.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54880-whirlpool-corporation-opens-new-state-of-the-art-manufacturing-facility
U.S. Transportation Secretary Ray LaHood today announced the launch of new public service announcements (PSAs) to raise awareness about the importance of choosing the right child safety seat and making sure it is installed properly. The ads, released in partnership with the Ad Council, promote car seat safety among parents of children up to age 12. Data from the Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) show an estimated 8,959 lives were saved by child restraint systems from 1975 to 2008.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55319-nhtsa-launches-new-psas-about-car-seat-recommendations-for-children
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Nearly five black women die needlessly per day from breast cancer in the United States – a total of 1,722 deaths annually – according to a study released today at the Avon Foundation Breast Cancer Forum and simultaneously published in Cancer Epidemiology. The 2012 Racial Disparity in Breast Cancer Mortality Study found that 21 of the 25* largest U.S. cities have a black: white disparity in breast cancer mortality, 13 of which are statistically significant.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52895-avon-foundation-breast-cancer-forum-racial-disparity-mortality-study
Virgin America, the airline that is reinventing domestic travel, announces it will bring its low-fare, award-winning service to Portland International Airport (PDX) as of June 5, 2012, with tickets on sale today for two daily nonstop flights from Los Angeles International Airport (LAX) and one daily nonstop flight from San Francisco International Airport (SFO). Known for outstanding guest service, custom-designed cabins with three classes of service, and touch-screen in-flight entertainment at every seat, Virgin America has swept the major reader-based travel awards since the airline launched in 2007. At a time when most U.S. carriers have been cutting capacity, Virgin America is expanding to its 18th destination and bringing much-needed nonstop competition from California’s largest airports to PDX. When entering new markets that offer little low-fare competition, the airline has frequently seen fares drop by up to 30 percent.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55168-virgin-america-flights-to-from-portland-international-airport-pdx-oregon
Singer Debbie Gibson, a contestant on this season’s The Celebrity Apprentice on NBC, won $50,000 during last night’s episode on behalf of her charity of choice, Children International, a U.S.-based humanitarian organization.
Children International president and CEO Jim Cook said, “Children International is ecstatic about Debbie Gibson’s big win! Her donation will help us bring lasting hope to children in India living in dire poverty.”
Gibson’s winnings didn’t come easy. She volunteered as project manager to lead her team in creating a live launch event for the new Buick Verano. A heated boardroom concluded with Gibson’s team winning the task and the prize money for charity.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52275-singer-debbie-gibson-win-trump-celebrity-apprentice-children-international
With a rich history of working with Indian artisans and their traditional techniques to create unique and authentic products, Cost Plus World Market (worldmarket.com) is excited to announce the launch of its spring collection, Voyage Les Indiennes, a celebration of India’s craftsmanship. When World Market first began importing goods from around the world in the 1950s, the specialty retailer’s buyers traveled to India to introduce U.S. customers to beautiful handcrafted products including rugs, carved decorative pieces and ceramics.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54940-cost-plus-world-market-introduces-spring-voyage-les-indiennes-collection
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