Get ready to take flight! The most highly anticipated thrill experience of 2012 is ready for launch. X Flight, an extreme, revolutionary wing coaster debuts today at Six Flags Great America. The Gurnee theme park’s newest coaster is one of the first-of-its-kind in the world.
X Flight is a ground-breaking wing coaster featuring state-of-the-art technology. X Flight launches riders on a flight that defies gravity, with no track above or below them. Riders sit in pairs, suspended on either side of the track with their feet dangling, as they begin their climb up a 12-story plunge launching them into speeds of 55mph through 3,000 feet of intense drops and five inversions, including a barrel roll and zero-g roll. One of the most adrenaline-pumping moments on the ride is an extreme fly-through where the coaster speeds straight toward a structure, before making a last-minute vertical flip through a keyhole cut-out.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55453-six-flags-great-america-x-flight-cutting-edge-wing-coaster-takes-flight
Superstar model, producer, television host and designer, Heidi Klum is known for her cutting-edge style and trademark tresses. Now Unilever is tapping the sophisticated fashion icon to help launch new CLEAR SCALP & HAIR BEAUTY THERAPY™, a revolutionary line of nourishing shampoos and conditioners that turns the conventional hair care discussion on its head. This new approach “feeds scalp,” not just the ends, and gives women stronger, more beautiful hair in just seven days.
“When it comes to women’s hair care, the emphasis has traditionally been on the ends, yet 99 percent of hair’s natural strength and beauty comes from the scalp. Scalp is skin and it is important to care for and nourish it just as we care for our skin. NEW CLEAR SCALP & HAIR BEAUTY THERAPY™ feeds the scalp and creates the right foundation for stronger, more beautiful hair in just seven days,” says David Rubin, U.S. Haircare Marketing Director for Unilever.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55843-clear-scalp-and-hair-therapy
MasterCard (NYSE:MA) today announced PayPass Wallet Services, a new global offering for banks, merchants and partners that will make it faster and easier for their customers to make purchases in stores or online by allowing them to securely pay with a simple click of the mouse, touch of the tablet screen or tap of the smartphone.
American Airlines and Barnes & Noble will be among the first merchant partners to incorporate the PayPass Online checkout button on their websites, and American will integrate PayPass Wallet into its mobile application.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55963-mastercard-simplifies-shopping-with-launch-of-paypass-wallet-services
505 Games, a global publisher of video games, and independent game developer Rebellion today announced that Sniper Elite V2 has shipped to North American retail outlets. A reboot of Rebellion’s acclaimed Sniper Elite from 2005, Sniper Elite V2 is a third-person tactical shooter set in the dying days of World War II. Players take on the role of undercover American OSS agent Karl Fairburne who must stalk enemy prey across key historical locations throughout Berlin and attempt to unravel the mysteries and dangers of the German V-2 rocket program before it falls into the hands of Stalin’s Red Army.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55729-505-games-rebellion-north-america-release-sniper-elite-v2
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Mr. Freeze: Reverse Blast was introduced at Six Flags St. Louis today with St. Louis Cardinal and World Series MVP David Freese on-hand for the first official ride. Eighteen members of Big Brothers Big Sisters of St. Louis joined Freese for the inaugural launch-ride on the park’s newest twist to one of its most popular thrill rides. Mr. Freeze: Reverse Blast sends riders backwards through a 190-foot tunnel, into a 180-degree inversion, then climbs more than 200-feet in the air where they will find themselves suspended, dangling in the air, before repeating the entire chilling experience.
“I have been coming to Six Flags since I was a kid and the roller coasters have always been my favorite,” said Freese. “I was really excited to ride Mr. Freeze: Reverse Blast. The backwards launch and experience of going up the tower facing straight down is a real rush.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55951-mr-freeze-reverse-blast-launches-at-six-flags-st-louis
LG Mobile and Sprint (NYSE: S) teamed up last night with actress Ali Landry (“Bella,” “ABC’s Superstars”)to celebrate the debut of the new LG Viper 4G LTE Android smartphone at Home Studios, located in the historic Flatiron/Union Square neighborhoods of New York City. Event goers experienced how technology can be used to bring families together with the introduction of tools like the “Life’s Good Fairytales” app, a customizable storyboard that allows parents and children to bond over the creation and sharing of unique fairytales via their LG smartphone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55525-lg-mobile-sprint-ali-landry-lg-viper-4g-lte-android-smartphone-launch
According to the U.S. Census Bureau, more than 34.6 million adults ages 18 and above do not have a high school diploma. In an effort to combat this critical issue, the Ad Council and the Dollar General Literacy Foundation joined today to launch new public service advertisements (PSAs) on behalf of their national GED Achievement campaign. This multimedia campaign is designed to provide high school dropouts the encouragement and information needed to begin the road to a GED diploma.
Recent data shows that students who drop out of high school tend to earn less and have a lower quality of life. Many of them must work multiple jobs just to support their family. Moreover, as of 2009, nearly 30% of adults with household incomes at or below the federal poverty line did not have a high school credential.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55571-ad-council-dollar-general-literacy-foundation-your-ged-pep-talks-psa
THINK: Pop-punk princess nails.
WHAT THEY ARE: Limited-edition, edgy designs of Sally Hansen’s hit, Salon Effects Real Nail Polish Strips, created in collaboration with pop star Avril Lavigne. Sally Hansen, the nail color authority, is partnering with award winning singer-songwriter Avril Lavigne to launch a collection of highly-anticipated prints that will leave you ready to rock. The revolutionary peel-and-apply strips are now available in 12 limited edition patterns guaranteed to captivate pop-punk princesses everywhere as much as Avril’s high-spirited melodies and powerhouse voice do.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55429-coty-star-power-nails-with-avril-lavigne-salon-effects-from-sally-hansen
Research shows that success in school and life starts with literacy. When children become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. In a nationwide effort to communicate to parents the importance of reading to their school-aged children, the Library of Congress and the Ad Council have teamed up with Reading is Fundamental (RIF) to launch a new national public service advertising (PSA) campaign, “Book People Unite.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55363-ad-council-library-of-congress-book-people-unite-psa-to-encourage-reading
ScoreBig.com, a service that allows consumers to save up to 60 percent on tickets to their favorite pro and college sports, concerts, and theater events without the hassle of fees or shipping charges, today announced the launch of ScoreBig Daily, a free app for iPhone and iPod touch that gives users immediate access to great seats at hot live events in their city that night.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55756-scorebig-com-scorebig-daily-app-for-iphone-ipod-touch-live-event-tickets
Teva Respiratory and the Asthma and Allergy Foundation of America (AAFA) announced today the launch of a national awareness campaign - Ditch the Drip, Get Serious about Nasal Allergies - aimed at raising awareness of the seriousness of seasonal and year-round allergies and the need for people living with nasal allergies to adequately prepare for their peak allergy seasons. The program features two-time Olympic volleyball gold medalist and seasonal allergy sufferer Misty May-Treanor. Misty is speaking up for the first time about the impact her nasal allergies have had on both her career and personal life, as she prepares to compete in the 2012 Summer Olympic Games in London. For more information on the Ditch the Drip program, Misty's experience with allergies and to view an important public service announcement (PSA), visit www.DitchtheDrip.com.
To view Multimedia News Release, go to http://www.multivu.com/players/English/54675-ditch-the-drip-get-serious-about-nasal-allergies/