The Craftsman brand, Craftsman Club, part of the SHOP YOUR WAY Network, Sears Heroes at Home and nonprofit Rebuilding Together are hitting the road this summer to inspire Americans to open their tool box and start working with their hands, all while making a difference in communities across the country.
With a 36-ft trailer and truck filled with all the necessary tools in tow, the brand will visit dozens of local communities, restoring homes of military veterans, participate in local restoration projects, disaster relief and consumer events throughout the summer.
To view Multimedia News Release, go to http://www.multivu.com/players/English/60868-craftsman-make-a-difference
Vayama (www.vayama.com), a leading online travel agency uniquely focused on international travel, is crossing the United States as part of the Vayama Go Somewhere Tour. This 12-market U.S. campaign is designed to inspire people to think about where in the world they’d like to travel and help them get one step closer to making that dream a reality. The centerpiece of the Go Somewhere Tour is an 18-foot custom-designed truck that serves as a hub for global discovery and travel inspiration at each event along the way. The next stop on the Go Somewhere Tour is Houston, TX on May 9.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61265-vayama-go-somewhere-tour-across-u-s-international-dream-trip
When Georges Favre-Jacot started his watchmaking company in 1865, he was already convinced that emotion arises from a combination of daring and authenticity. Later, to suggest that his brand offered the ultimate in expertise and high standards, he renamed the company after the highest point in the sky: Zenith.
As an integral part of a brand’s heritage, values enable the brand to construct a “moral framework,” a guideline that underlies all of its external and internal discourse. Zenith’s values have always clearly shown through in its decisions, actions, and collections.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60648-zenith-watchmaking-daring-vistas
As part of Global Youth Traffic Safety Month™ , the U.S. Department of Transportation (DOT), Mazda Motorsports, the Ad Council and the National Organizations for Youth Safety (NOYS) announced the six high school and college winners of their second annual Project Yellow Light scholarship contest. “One Text or Call Could Wreck It All,” was the theme of this year’s contest. Entrants were asked to develop and produce a short video that would depict for their peers the dangers of risky mobile behavior on our Nation’s roadways. The high school grand prize was awarded to Brittany Devasure, a senior from North Carolina, for her video. For the first time, the contest was open to college students. Rachel Hall, who studies at the Cleveland Institute of Music, was recognized as the grand prize winner for her video.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61426-ad-council-and-nhtsa-announce-project-yellow-light-scholarship-winners
Six months after Superstorm Sandy submerged the City by the Sea, Long Beach-based Powder Pouch LLC today announced Get Sandy Relief, Give Sandy Relief, a charitable program to support friends and neighbors as they work to rebuild their homes.
Powder Pouch, the ingenious product that makes it a breeze to brush off beach sand, was created by a fifth-generation beach family in Long Beach, NY, who are committed to helping their community rebuild and get back to the business of enjoying the beach. As part of Get Sandy Relief, Give Sandy Relief, every Powder Pouch order in 2013 will trigger a donation to support families who are still struggling to overcome the devastation of Superstorm Sandy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61375-powder-pouch-donates-to-families-get-sandy-relief-give-sandy-relief-2013
Alison Sweeney and Mika Brzezinski co-hosted the 10th Anniversary of the More Magazine/Fitness Magazine Women’s Half-Marathon in Central Park on Sunday, April 14, 2013. More than 7,550 women from around the world took part in the race—the largest women’s-only half-marathon in the country—established by More and Fitness magazines in partnership with New York Road Runners. Sweeney and Brzezinski both participated in the race for the first time and crossed the finish line within two hours before a cheering crowd of 16,000; Sweeney finished in 1:59:50 and Brzezinski finished in 1:49:19.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60836-more-fitness-magazine-women-s-half-marathon-alison-sweeney-mika-brzezinski
Tree Fu Tom, the animated preschool series that’s taken Britain by storm, will make its U.S. debut on Sprout®, the 24-hour preschool channel, on April 22 at 11:00 a.m. EST. The show, which is a co-production between FremantleMedia Kids & Family Entertainment and CBeebies, joins Sprout’s lineup of quality children’s entertainment that includes both acquired and original programming including the network’s newest hit, “The Chica Show.”
The premiere of Tree Fu Tom kicks-off a week-long celebration called “Dig Into Earth Day,” which promotes conservation and the importance of caring for the environment. Sprout marks Earth Week by being a part of NBCUniversal’s Green is Universal environmental initiative, and will be turning its on-air and online logos green for the entire week.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61203-sprout-animated-preschool-series-tree-fu-tom-makes-u-s-debut-earth-day
The Ad Council is joining forces with BAM! Body and Mind and KIDZ BOP to premiere The Greatest Action Movie Ever (G.A.M.E), a kid-targeted film offering fun ways to channel the inner action hero and take steps towards a more active and nutritionally-balanced lifestyle. Starring Ryan Ochoa of the hit Disney XD series Pair of Kings, the first half of the six-minute long G.A.M.E. film will premiere on Sunday, April 14 on Disney XD as part of Disney’s Magic of Healthy Living, an initiative that inspires kids and families to lead healthier lifestyles. Audiences will then be directed to Centers for Disease Control and Prevention’s BAM! Body and Mind website, BAM.gov, to see the second part of the film and access additional health-related resources. The full-length film will also be featured on KIDZBOP.com and Disney.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61182-ad-council-mccann-bam-kidz-bop-help-fight-childhood-obesity
Kidde, the world’s largest manufacturer of fire safety products, has expanded its Worry-Free product line to include the first and only UL-listed carbon monoxide (CO) alarms proven to provide a decade of protection – up to twice the lifespan in other available alarms. Like the Kidde Worry-Free smoke alarms, the CO alarms contain a sealed-in lithium battery that powers the alarm and eliminates homeowners’ top fire safety complaint: a low-battery chirp. Kidde is a part of UTC Climate, Controls, & Security, a unit of United Technologies Corp. (NYSE: UTX).
To view Multimedia News Release, go to http://www.multivu.com/mnr/60977-kidde-worry-free-first-and-only-ul-listed-carbon-monoxide-co-alarms
