Today in Pompano Beach, Fla., The Goodyear Tire & Rubber Company set the Guinness World Record® for constructing the World’s Largest Game of Cornhole to kickoff a week of celebration leading up to the 80th Annual Goodyear Cotton Bowl Classic on December 31 in Arlington, Texas.
Measuring an astounding 64 feet by 32 feet, the super-sized version of the traditional tailgate game, cornhole, was paired up with another larger-than-life college football tradition—the Goodyear Blimp. As their school mascots cheered from the ground, cheerleaders from Michigan State University and the University of Alabama flew more than 200 feet above the massive cornhole game board to toss beanbags out of Goodyear’s newest blimp, Wingfoot One. The students competed for bragging rights in the larger-than-life game of cornhole as their teams prepare to face off in the College Football Playoff Semifinal at the Goodyear Cotton Bowl Classic on New Year’s Eve. The epic game ended in a 1-1 tie.
To view the multimedia release go to:
http://www.multivu.com/players/English/7404459-goodyear-world-s-largest-cornhole-board/
Imagine looking outside your home window and seeing a group of deer partying in your swimming pool or, in a twist on the Goldilocks children’s story, you found a bear has broken into your home and has been tasting the food left in your refrigerator? Scenarios similar to this are the basis of a new ad campaign launched by Farmers Insurance®, one of the nation’s largest insurer groups. The company’s new, We Know From Experience, advertising campaign kicks off today with two television spots and a new interactive website that humorously convey to consumers that Farmers, over its 87 year history, has helped customers recover from some of the most unique --- yet very real --- claims.
“The amazingly unlikely events we’ll be featuring in our new campaign are based on real claims experienced by our customers,” said Mike Linton, chief marketing officer for Farmers Insurance. “Through this new campaign we hope consumers realize that we know a thing or two about insurance and that our agents are ready to help consumers understand coverage options so consumers can select the coverages they want.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7585551-farmers-insurance-we-know-from-experience/
FORMULA X takes Xpressive color to a new level with the introduction of #ColorCurators, a first-of-its-kind collaboration where 10 polished powerhouses in beauty, fashion, and wellness join FORMULA X to xpress their signature style through limited-edition nail colors. Each month, one Color Curator will reveal three new shades—each inspired by their own passions, lifestyle, and personal expression.
Polish your style with the premiere #ColorCurators collection: Song of Style Edition, featuring fashion it girl Aimee Song. Inspired by her love for everyday basics, these new neutrals are the perfect accent to any outfit. Kick off the new year in the ultimate pastel pink that complements all skin tones, start fresh with a subtle pop of versatile mint green, or stay simple yet elegant in an elongating nude.
To view the multimedia release go to:
http://www.multivu.com/players/English/7717851-sephora-formula-x-colorcurators-2016/
http://epicecommercetools.com/2015/01/21/7-tips-to-make-your-mobile-site-amazing/ One of the key elements to simple online shopping is making sure that your company’s website is compatible with mobile phones. In this article you will learn how the importance of keeping your mobile app simple for your customers. So, what exactly does this mean? And, why should you care? Here are some quick tips on how to make your website a breeze for your customers.
AARP is announcing the winners of a unique contest that encourages filmmakers to tell the story of family caregiving through short films. The competition was launched as part of Ad Council and AARP’s National Caregiver Awareness Campaign to help reveal the hard work and dedication of the nation’s 40 million family caregivers. These stories focus on three family caregiving themes: The Changing Face of Caregiving, Roles Change, and Random Acts of Kindness for Caregivers. The winners share a $25,000 prize and the opportunity for their work to be featured on AARP and Ad Council web and social platforms.
“These three minute or shorter films really open up the world of family caregiving helping people to better understand the intense challenges as well as the deep personal rewards of caring for a loved one,” said Amy Goyer, AARP family and caregiving expert and author of the new award-winning book Juggling Life, Work, and Caregiving. “But more importantly, the stories show how much love is present in family caregiving, whether it comes from a family member, friend or even a stranger.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
The Mohammed bin Rashid Al Maktoum Global Initiatives and the Bill & Melinda Gates Foundation today launched a global thought leadership platform to help frame and stimulate regional and global debate on vital development issues shaping the Middle East.
The “Middle East Exchange” will commission original articles from international experts including Nobel laureates, heads of state, academics and intellectuals. New articles will be published weekly in newspapers globally on a wide range of topics relevant to the region, from health and education to development and innovation.
UAE Minister of Cabinet Affairs His Excellency Mohammed Al Gergawi discussed the project at a meeting with Bill Gates, Co-Chair of the Bill & Melinda Gates Foundation, in Abu Dhabi on December 6. Speaking after the meeting, H.E. Al Gergawi said:
“The Middle East has spent too long in the global spotlight as a source of conflict and trouble. His Highness Sheikh Mohammed bin Rashid’s vision is for innovative and tangible solutions that benefit people’s lives on the ground. There is a huge appetite for practical ideas. The Middle East Exchange will be the number one global platform for positive voices and ideas for the Middle East.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7719851-mohammed-al-maktoum-global-initiatives/
Clayton, one of America's largest builders of manufactured and modular homes, is proud to announce that it is being featured on the new show “Breakneck Builds” to showcase some of its customized modular homes for the debut season.
The series features a total of six different Clayton Built™ homes throughout Season One. Clayton interviewed two of the six families after filming commenced to give a behind-the-scenes look at the homes and the families living in them. The exclusive interviews featured the families of Roger and Jamie Linn, of Tijeras, N.M., and John Broadbooks of Black Hawk, Colo.
To view the multimedia release go to:
http://www.multivu.com/players/English/7413931-clayton-homes-avoid-refund-regret/
It’s the time of year when the automotive universe turns its attention to the heart of the industry, as all roads lead to Detroit in January. The North American International Auto Show (NAIAS) encourages its global journalist audience to begin preparations to attend Press Preview, Jan. 11-12, 2016, at the completely transformed Cobo Center. Widely considered one of the most important automotive events on the planet, NAIAS is consistently the strategic choice of global automakers to launch their new products and automotive technology, and the 2016 show is no exception.
“The industry is truly firing on all cylinders, and that will be reflected at this year’s show,” said Paul Sabatini, 2016 NAIAS Chairman. “Attendees to the 2016 NAIAS will see the most global reveals of any auto show in North America, and will experience them amidst automaker exhibits that are either completely new or significantly enhanced for the upcoming show.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7699851-detroit-2016-naias/
The people behind LiveInStyle.com have just announced a new photograph competition for their readers. They are asking people to share their favourite hug picture for a chance to meet Dhoni and Gayle. It is hoped this competition will help to celebrate friendship and bring some enjoyment for website users who frequent the site. Getting to meet some of their most loved celebrities is a great way to ensure lots of people get involved. Celebrate your #No1Yaari with a hug. Please visit www.liveinstyle.com/share-a-hug and #ShareAHug, you and your yaars.
Anyone who wants to take part can share their images via the LiveInStyle Facebook page. Simply log into the social network, upload the photographs, and start tagging. Hugs are one of the best ways to let someone know you care, and capturing the moment on camera will mean it lives forever. All uploaded images will get converted to the McDowell’s No.1 Soda embrace before you share them with friends. Readers are encouraged to ask their closest and dearest associates to get involved too.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7711151-share-a-hug-2015/
https://youtu.be/zXhUSdluxWo One of the key elements to simple online shopping is making sure that your company’s website is compatible with mobile devices. In this video you will learn the importance of keeping your mobile site simple for your customers. So, what exactly does this mean? And, why should you care? Here are some quick tips on how to make your website a breeze for your mobile customers.
Dr. Julia Capua, a brilliant neurosurgeon, faces the prospect of raising their son alone when her
husband, Dr. Roman Montague, the famous neuroscientist is diagnosed with terminal cancer.
Will she make the impossible choice to save the one she loves, and can she live with the consequences?
The Immortal: How Far Would You Go to Save the One You Love?
Find out more at http://www.the-immortal.com Scifi/Thriller
The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
