It was January 2012, Isaac dribbled the ball; shot it through the hoop, swish! This was a simple moment the 15-year-old athlete who once participated in cross country, soccer and basketball, thought he’d never experience again. Ten months earlier, Isaac was diagnosed with a brain tumor. He became a patient at St. Jude Children’s Research Hospital® and through extensive treatment and care, his cancer is in remission and he is able to play the sports he loves.
Chili’s® Grill & Bar is helping St. Jude patients like Isaac enjoy their own special, everyday moments through the brand’s ninth annual Create-A-Pepper to Fight Childhood Cancer campaign. Participating Chili’s restaurants nationwide and in Puerto Rico are joining in the fight against childhood cancer and other life-threatening diseases. September is National Childhood Cancer Awareness month and through Sept. 26, Chili’s guests can help the cause by donating at their local restaurants and online.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57540-chili-s-create-a-pepper-for-st-jude
The Ad Council, in partnership with the American Council on Education and the U.S. Tennis Association, will debut new TV public service advertisements (PSAs) at the US Open today on behalf of the national KnowHow2GO campaign designed to encourage low-income and first generation students to take the steps necessary to prepare for college. The ads will premiere on TV screens throughout the Arthur Ashe Stadium during the tournament.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57839-ad-council-american-council-on-education-usta-college-access-knowhow2go
Over 10,000 patients, caregivers, healthcare professionals, policy makers and the general public from 136 countries have signed the world's only Global Atrial Fibrillation Patient Charter calling for government action to help prevent millions of people from dying or becoming disabled by a stroke caused by Atrial Fibrillation (AF).
People can learn about AF and stroke, and read and sign the Charter, which is available in 22 languages, on the Campaign website,www.signagainststroke.com.
To view Multimedia News Release, go to http://www.multivu.com/players/English/57497-sign-against-stroke/
The U.S. presidential campaign may be heating up, but it’s considerably cooler in the office, a new Robert Half survey suggests. Four in 10 (40 percent) workers interviewed characterized themselves as “occasional voters” when participating in office politics, limiting their involvement to issues that affect them directly. Another 39 percent said they are “neutral parties” who stay completely out of the fray.
Although most employees report not being heavily involved in office politics, 56 percent have observed political maneuverings on the job. Chief among these activities is gossiping, cited by 54 percent of respondents, followed by flattering the boss to gain favor (20 percent) and taking credit for others’ work (17 percent).
To view Multimedia News Release, go to http://www.multivu.com/mnr/55075-robert-half-survey-majority-workers-say-gossip-most-common-office-politics
Brian Atwood, a division of The Jones Group (NYSE: JNY), debuted its first global campaigns today, a print campaign and companion fashion film that tell the story of the modern woman’s desire for fantasy and control. The campaign was inspired by the allure of sexual submission, fearless beauty, and cinemagraphic voyeurism laced with sensual tension.
The print campaign and film were shot together in London by visionaries Mert Alas and Marcus Piggott, with creative direction by Giovanni Bianco, and feature supermodel Candice Swanepoel, with styling by Elizabeth Sulcer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57523-brian-atwood-debuts-global-campaigns-modern-seduction
In honor of National Potato Day, Aug. 19, and in celebration of having the #1 selling refrigerated mashed potatoes in America¹, Bob Evans Food Products is kicking off its newest campaign – Mad About Mashed – to thank their valued customers in a smashingly creative way.
The prime focus of the new campaign is a signature, gourmet recipe collection – the Mad About Mashtini Recipe Collection – made with Bob Evans signature refrigerated mashed potatoes and garnished with tantalizing ingredients like parmesan crisps, Boursin cheese and basil pesto. The collection, created by Bob Evans Culinary Team, gives entrée-appeal to a staple side dish, and includes six new recipes, including the Sweet Tater Twist Mashtini™, Classy Carbonara Mashtini™, Mad-iterranean Mashtini™, Fiesta-tini™, Clubhouse Mashtini™ and Smoky Spud BBQ Mashtini™.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56866-bob-evans-national-potato-day-mad-about-mashed-campaign
More than half of America’s boomer caregivers, ages 40 to 60, need support and help, according to a new survey conducted by AARP and the Ad Council. The survey coincides with the launch of a new multimedia public service advertising (PSA) campaign created to provide information and support to the more than 42 million unpaid caregivers nationwide, many of whom feel isolated and alone in caring for their loved ones. The new Caregiver Assistance PSAs, created pro bono by ad agency Butler, Shine, Stern & Partners (BSSP), illustrate the physical, emotional and mental strain on caregivers, communicating that there is help and “together we can be stronger.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/57429-caregiver-assistance-aarp-ad-council
Hotels.com®, the world’s leading hotel booking website, today unveiled its Xtreme Booking 2 campaign, which features stuntman Andy Bell using the company’s mobile booking app while dodging thousands of runners and out-maneuvering two thousand pound bulls during the annual Running of the Bulls.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52877-hotels-com-xtreme-booking-2-andy-bell-mobile-booking-app-running-bulls
According to a survey released by the Ad Council today less than half (44%) of parents in the U.S. report that their child brushes their teeth twice a day or more. In time for back-to-school season, the Ad Council is joining The Partnership for Healthy Mouths, Healthy Lives, a coalition of more than 35 leading dental health organizations, to debut Kids’ Healthy Mouths, their first joint national multimedia public service campaign designed to teach parents and caregivers, as well as children, about the importance of oral health and the simple ways in which they can help prevent oral disease. The English and Spanish-language public service ads are being distributed to media outlets nationwide today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57426-ad-council-kids-healthy-mouths-2min2x-oral-health
After pioneering pizza delivery with innovations such as the Heatwave Bag, corrugated pizza box, magnetic car topper and Domino’s Tracker™ – Domino’s Pizza (NYSE: DPZ) is looking to revolutionize delivery once again.
Beginning today, the recognized world leader in pizza delivery launches a national campaign as unique as anything in its proud 52-year history, asking consumers to contribute to a whole new pizza delivery experience by helping design the Ultimate Delivery Vehicle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57579-dominos-pizza-design-the-ultimate-delivery-vehicle
The Oral Cancer Foundation is pleased to have developed partnerships with two highly visible Hollywood stars to raise awareness of a disease of which too few people in the U.S. have ever heard. Academy Award winning actor, Michael Douglas, who has recently completed successful treatment for an advanced oral cancer, and Emmy and Tony Award winning actress, Blythe Danner, who lost her husband to the same disease have partnered with OCF to send a very important message about screening and early detection of oral cancer to the American public.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57170-oral-cancer-foundation-michael-douglas-early-detection-psa-campaign
Today, for the first time in the company’s 86-year history, Kelley Blue Book launches a national television advertising campaign in an effort to leverage the brand’s strength and recognition as a vehicle valuation pioneer and leader for new-car shopping and research. Following the introduction of radio ads that began airing in early 2012, Kelley Blue Book now expands its inaugural consumer marketing campaign to include national television advertising, while also unveiling the first official modernization of its widely recognized and trusted seal logo.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57257-kelley-blue-book-logo-redesign-national-television-advertising-campaign
