Hot Spring® Spas, the world’s leading spa brand, congratulated Don Benecke, of Osage Beach, Missouri, as the winner in the June Hot Spring Salt Water Hot Tub Giveway. Benecke won the Hot Spring spa model of his choice – complete with the revolutionary ACE® Salt Water Sanitizing System, the proprietary CoverCradle® cover lifter, and a matching Everwood® step. To enter the Giveaway, contestants were encouraged to “Like” the Hot Spring Spas Facebook page and then watch a fun, animated video to find out why ‘diamonds are a hot tub’s best friend’. To increase their chances of winning, contestants were encouraged to share the video with friends.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57463-hot-spring-spas-awards-salt-water-hot-tub-to-long-time-fan
Today, for the first time in the company’s 86-year history, Kelley Blue Book launches a national television advertising campaign in an effort to leverage the brand’s strength and recognition as a vehicle valuation pioneer and leader for new-car shopping and research. Following the introduction of radio ads that began airing in early 2012, Kelley Blue Book now expands its inaugural consumer marketing campaign to include national television advertising, while also unveiling the first official modernization of its widely recognized and trusted seal logo.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57257-kelley-blue-book-logo-redesign-national-television-advertising-campaign
Amway recently launched NUTRILITE® Ultimate Bone Health Solution, a new product containing two different nutritional supplements to help not only build bone, but also preserve and strengthen it. Bone health is a significant concern in the U.S., where it’s estimated that more than 61 million women and men aged 50 and over will be affected by either osteoporosis or low bone mass by 2020.
Amway also introduced the new NUTRILITE Bone Health app with information, tips, and questions to assess osteoporosis risk. NUTRILITE is the world’s No. 1 selling vitamins and dietary supplements brand and is available exclusively from Amway Independent Business Owners.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55816-amway-nutrilite-ultimate-bone-health-solution-reduce-risk-of-osteoporosis
http://www.globalintegra.com/blog/
Watch this video to learn how to pick the right brand colors! This video will teach you how to choose colors for logos and all marketing materials.
Did you know that understanding the psychology of color could bring you more business? Indeed it can. Color and psychology are related i.e, one is the cause and the other is the reaction. Colors have an effect on our behavior which can be positive or negative. The study of this is called color psychology. There are some popular associations to colors like the color red is symbolic of love and white of purity.
Understanding what colors mean can help businesses come up with powerful branding.
Eric Stonestreet, Emmy Award-winning actor on the hit TV show Modern Family and one of TV’s most playful personalities, is helping to inspire more play by inviting dog owners across the country to enter the third annual Beneful Dream Dog Park Contest. To enter the contest, dog owners are asked to answer the question: “If you had $500,000 to create a Dream Dog Park where you and your best buddy can play together, what would you do?” The Grand Prize Winner’s dream idea helps serve as inspiration for a $500,000 renovation of a dog park in his or her area. And, the Grand Prize winner receives $10,000 cash and a one year supply of Beneful brand dog food.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57153-eric-stonestreet-kicks-off-3rd-annual-beneful-dream-dog-park-contest
Food Network’s The Great Food Truck Race returns for a third season this summer, with host Tyler Florence presiding over the cross-country culinary road trip with a brand-new twist: no longer a competition between current food truck operators as in prior seasons, this high-stakes battle is between eight teams who desperately want to be in the food truck business – they have a dream, a concept and insane culinary skills. Each three-person team is provided a vehicle for the race, but only the grand prize winner gets to keep their food truck and a $50,000 cash prize to start their dream business. From mobile mini-pies and authentic Aussie grub to specialty waffles, each team’s inspired cuisine and road strategy is put to the test in city-specific challenges that begin at a Long Beach, Calif. lighthouse and continue through the finale at the West Quoddy Lighthouse in Maine, the easternmost point of the United States. The seven-episode series premieres on Sunday, August 19th at 10pm ET/PT, after the finale of Chopped: Grill Masters, and beginning the next week will air in its regular timeslot Sundays at 9pm ET/PT.
To view Multimedia News Release, go to http://www.multivu.com/players/English/56970-food-network-the-great-food-truck-race/
An audience of public relations and communications professionals gathered at the Getty Images Gallery in Central London for an interactive discussion into the increasingly important role content plays in communications and the relationship between brand and user. The evening also offered the opportunity for networking and the chance to enjoy the gallery’s spectacular Marilyn Monroe clothing and photographic exhibition.
Hosted by Andy Bowman of PR Newswire, the panel featured Adrian Barrick, CEO of UBM Built Environment, Jonathan Fildes, Editor of BBC Future at BBC Worldwide, Matthew Whalley, Technology Content Director at Edelman and Paul Wooding, MD Technology at Red.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56562-prnewswire-meet-the-media
http://www.globalintegra.com/blog/ Watch this video to learn what not to do, from from a notorious 'bad marketing campaign'. This perhaps one of the most famous marketing disasters in the world. From this video you can be weary of marketing don't s and learn to avoid them. The Hoover flights fiasco in particular talks about a cross promotion disaster that not only brought the company temporary bad name but permanent brand failure. This video will take you through the happenings in vivid detail. Sited as one of the biggest example of marketing failures, this is definitely a must watch!
Touch-screen technology is everywhere and it comes as no surprise that today’s children are practically born digital. It’s second nature for even the youngest children to pick up a smart device and instinctively navigate to find their favorite, age-appropriate apps. As parents try to help their children find a healthy balance between traditional and tech play, one thing is for certain…this growing trend isn’t slowing down any time soon.
In 2011, Fisher-Price, the leading maker of infant and preschool toys and Mattel’s largest brand, took an innovative approach to integrating “app-cessories” into its product line by creating the Laugh & Learn™ Apptivity™ Case for iPhone® and iPod® touch devices to protect parents’ coveted devices from babies’ dribble and drool. The Apptivity Case, appropriate for children ages six months+, was developed in conjunction with free Laugh & Learn apps to enable infants to experience their favorite Laugh & Learn characters, like the beloved Puppy, in a new, engaging format.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56836-fisher-price-laugh-learn-apps-toddlers-touch-screen-technology
Chobani, America’s number one selling yogurt brand, debuted its first national television advertising campaign this month to support Chobani Champions, the authentic strained Greek low fat yogurt made just for kids. As part of the “Win the Day” campaign, the television spot features two-time Olympic medalist and U.S. softball sensation Jennie Finch and her own “champion,” 6 year old son Ace.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56658-chobani-champions-helps-parents-and-kids-win-the-day-with-jennie-finch
Nine West, the go-to destination for fashionistas, has teamed up with Kelly Cutrone, newly appointed brand Ambassador of Culture and Noise, CEO and Founder of public relations firm People’s Revolution, New York Times Best Selling author, judge on America’s Next Top Model and widely recognized TV personality, and Elizabeth Arden Red Door Spa to support young women through the power of transformation.
Taking into consideration the current economic environment and using the formidable social media platform of Facebook, Nine West created the You’ve Been Prom’d program as a way to give back to the community and offer one lucky high school a prom experience of a lifetime. Contestants entered to win a full prom makeover from Kelly Cutrone with some surprises along the way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56326-nine-west-kelly-cutrone-elizabeth-arden-red-door-spa-prom-makeover-hs-girl
How to Schedule a Facebook Post
http://onlinewealthpartner.com/how-to-schedule-a-facebook-post/
Facebook has just released a new feature that allows brands to schedule
Facebook posts to their Fan Page. Another great feature that Facebook
is adding to help businesses build their brand.
