Generations of the Lexus LS have inspired an entire industry through visionary innovation, craftsmanship and design. And now the flagship not only has a new face, but has more than 3,000 new parts. The LS line-up also includes the first-ever LS F SPORT, and a marketing campaign to highlight the thrilling, exclusive lifestyle LS drivers live. The LS campaign caps off a successful year of launches showcasing the brand’s bold new face and attitude for the future.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58825-lexus-ls-2013-marketing-campaign
The FRS Company announced a major national promotion with Tim Tebow that will kick off this month. The campaign, titled “Time with Tebow,” brings the famed professional football quarterback and Heisman Trophy winner to fans across the country.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58187-frs-healthy-performance-time-with-tebow-tim-tebow-national-promotion
Did you witness a movement that spread across European capital cities? Did you relate to this unprecedented protest against the approaching rainy autumn? Are you now dying to know the origins of the Movement for More Summer? It was born in the streets, relayed by the Internet and raced across social networks with dazzling speed, generating reactions and sharing of experience by over 20 000 Internet users, notably on Facebook and Twitter.
The Moroccan National Tourist Office originated this movement in an attempt to make Europeans, who are getting depressed at the idea of being stuck at work during endless working days, smile again. The MNTO has decided to launch a widespread, humorous and unexpected campaign through the whole of Europe to protest against the end of summer and defeat “back to work” gloominess. The Movement was thus launched in September using various phases in the approach, combining digital and event initiatives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56633-moroccan-national-tourist-office
More than 80% of high school students in the U.S. report that they witness bullying at least once a week, according to a national survey released today by DoSomething.org. A national multimedia public service advertising (PSA) campaign is launching today to educate and empower parents to talk to their children about ways they can be more than a bystander. The PSAs are being distributed nationwide to coincide with National Bullying Prevention Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58606-ad-council-launches-bullying-prevention-campaign-to-empower-parents
Ann Taylor announces world-renowned actress Kate Hudson will return as the face of the brand’s Holiday 2012 advertising campaign. Shot by famed fashion photographer Norman Jean Roy at the Highline Stages in New York City, the campaign is inspired by a deco dinner party and captures Hudson’s warmth, her love of the holidays, and the sophistication of the collection.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58227-ann-taylor-holiday-2012-ad-campaign-with-kate-hudson
Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad® while running the Lexus-created video found in this week’s iPad edition of Sports Illustrated or at Lexus.com/stunning. With a single touch, users will see a static Lexus ad take off for a stunning test drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58391-lexus-sports-illustrated-ad-style-technology-together-like-never-before
The European Parkinson’s Disease Association (EPDA) has launched the third and final booklet in its Life with Parkinson’s series. This latest edition concludes a four-year awareness campaign, which aims to highlight the lack of understanding and knowledge concerning Parkinson’s that exists throughout Europe today. The booklet’s launch, in Amsterdam, the Netherlands, was one of the many activities in a weekend dedicated to celebrating the organisation’s 20th anniversary year and its commitment to improving the lives of people with Parkinson’s (PwPs).
To view Multimedia News Release, go to http://www.multivu.com/mnr/56619-epda-launches-life-with-parkinsons-booklet
Unveiling several transformational changes to reach new guests, Olive Garden announced its first new national advertising campaign in nearly 10 years and the initial phase of significant menu innovations that include lighter Italian entrées, new Porta Vita signature wines and a unique “Dinner Today & Dinner TomorrowSM” limited-time offer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57988-olive-garden-unveils-transformational-changes
Domestic violence affects 145 women every hour in the U.S. On average, three women die every day as a result. In an effort to spark life-changing, important conversations on domestic violence actress Rosario Dawson has joined forces with The Allstate Foundation to raise awareness with the Purple Purse campaign. As part of Domestic Violence Awareness Month in October, The Allstate Foundation has pledged to donate up to $175,000 to the YWCA for programs aimed at helping survivors of domestic violence and other women in need.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58143-allstate-foundation-rosario-dawson-fight-domestic-violence-purple-purse
Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
Mimi’s Cafe® announces its partnership with National Breast Cancer Foundation (NBCF) and launches the Mimi’s Power of Pink campaign in October, Breast Cancer Awareness Month. All 145 Mimi’s locations will raise awareness and funds in support of NBCF’s mission to save lives through early detection and by providing mammograms for women in need. Mimi’s kicks off the campaign Oct. 1 with a special offer: Wear pink to Mimi’s and receive a FREE seasonal Pumpkin Spiced Muffin with any purchase. There will be more ways to participate throughout the month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58344-mimi-s-cafe-power-of-pink-national-breast-cancer-awareness-month-october
As the leaves begin to change and the weather cools, it seems many people say goodbye to their favorite outdoor activities. But fear not outdoor lovers, the Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing™ campaign (www.TakeMeFishing.org) can help you keep your fishing poles and boating gear out a little longer with tips on how to enjoy the outdoors through fishing and boating activities this season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58184-recreational-boating-and-fishing-foundation-fall-take-me-fishing-campaign
