On November 10, 2011, Heineken brought the unexpected to the Latin GRAMMY’s by taking over the Mandalay Bay Resort and Casino in Las Vegas with a one of a kind flash mob experience celebrating Latin music. Taking the audience by surprise, the flash mob unfolded just minutes prior to the LIVE telecast of the 12th Annual Latin GRAMMY Awards. The crowd was amazed and delighted with a legendary flash mob dance. The video was inspired by Heineken’s latest TV ad titled “The Date,” but this version fuses different genre of Latin music in a fun-filled celebration. For the past 12 years, Heineken has celebrated the best Latin Music has to offer through its support of the Latin GRAMMYs.
The Ad Council, in partnership with The Humane Society of the United States and Maddie’s Fund, today announced the launch of a second series of public service advertisements (PSAs) for The Shelter Pet Project, a campaign that has helped change the landscape of shelter pet adoption and reduce the euthanasia of shelter pets by 10 percent since its launch in 2009.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52065-ad-council-humane-society-maddie-s-fund-pet-adoption-reduce-euthanasia
According to the “2011 Financial Reality Check Study” conducted by Genworth, 75% of Americans have never had a conversation about long term care with their loved ones. However, 70% would not know what to do if a family member were to require immediate long term care assistance; an alarming statistic considering that 6 out of 10 people will need long term care sometime during their lifetimes. The data also suggests consumers are suffering from overall financial planning inertia; however, the lack of education around long term care (LTC) planning can have significant consequences.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52561-genworth-long-term-care-awareness-month
Each year, more than 4 million women and one in 10 men are harmed by their partners, according to the Centers for Disease Control and Prevention (CDC). Tragically, the most dangerous time for victims of domestic violence is when they try to leave.
In recognition of Domestic Violence Awareness Month, BeSmartBeWell.com, in collaboration with the National Domestic Violence Hotline, shares the story of Bessie, a domestic violence survivor, and provides practical tips and resources to help people break free from abusive relationships.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/besmartbewell/50824/
Six Flags Magic Mountain transforms from a “theme park” to a haunted “scream park” for its 19th season of Fright Fest, Southern California’s most thrilling Halloween experience. This season marks the biggest Fright Fest in the park’s history with four new scare zones, three new mazes, two new shows and extended park hours on Fridays and Saturdays.
Six Flags Magic Mountain offers 10 more days of terrifying haunted mazes, roaming zombies and spooky shows and is adding a “twisted” element to some of its monster coasters by turning off the lights, leaving riders to face their fears literally in the dark. And, the Fright Fest exclusive that coaster fanatics wait for all year … the transformation of one of the largest, most celebrated coasters in the world … Colossus runs backwards! Running the remaining three frightfully fun weekends, Fright Fest at Magic Mountain leaves no tombstone unturned, bringing guests the ultimate sensory overload for every range of fear. For the little monsters, a Trick or Treat Trail, Kid Scaryoke and Halloween Crafts round out the activities.
To view Multimedia News Release, to go http://multivu.prnewswire.com/mnr/sixflags/51974/
Participants at next month’s Canton Fair, set to open on October 15, can look forward to a range of unique events and services designed to make their experience in Guangzhou comfortable, informative and profitable. The 55th anniversary of China’s most prestigious trade event also coincides with the 10-year anniversary of China’s accession to the World Trade Organization (WTO), and a forum will be held to celebrate the auspicious occasion.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52411-110th-canton-fair-worldwide-window-for-progressive-china-trade
Season 10 American Idol contestant Casey Abrams, fresh off the summer tour, is once again asking America to vote; but this time it’s for the finalists in the national disease awareness campaign IBD Icons. Casey helped launch IBD Icons to raise awareness for inflammatory bowel disease (IBD) and to celebrate the courage and persistence of those living with IBD who pursue their dreams despite the challenges of their disease.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51547-ibd-icons/
Hologic, Inc. (Hologic or the Company) (Nasdaq: HOLX), a leading developer, manufacturer and supplier of premium diagnostics, medical imaging systems and surgical products dedicated to serving the healthcare needs of women, today celebrates 10 years of the availability and success of its NovaSure endometrial ablation system. Since 2001, more than one and a half million women have been treated with the NovaSure system to reduce or eliminate their heavy periods, without the need to undergo hysterectomy. The NovaSure procedure is a one-time, five-minute procedure that can be performed in the doctor’s office with very minimal recovery time.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/hologic/50096/
24-hour preschool television channel Sprout will premiere the Pajanimals, a new, full-length series co-produced by Sprout, The Jim Henson Company, and Northern Ireland’s Sixteen South Television, on Monday, October 10 at 8:00 p.m. ET. Airing exclusively on Sprout in the U.S., Pajanimals was designed to help parents and caregivers with a bedtime routine for their preschoolers. Through their imaginary journeys, the Pajanimals model the skills preschoolers need to move through their days and nights successfully. Along the way, the Pajanimals discover how cozy and safe nighttime can really be when accompanied by friendship and songs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48461/
More than eight in 10 Americans ages 50-64 believe healthy teeth and gums are essential to maintaining overall good health, yet only a third say they are taking good care of their oral health, according to a survey conducted by the American Dental Association (ADA), with Crest® and Oral-B®. To help bridge this gap, Crest Pro-Health and actress, author, and health advocate Marilu Henner are committed to educating older adults about the importance of gum health during the 2nd annual National Gingivitis Awareness Month this September.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/crestprohealth/49093/
Megastar MENTOR-MENTEE duo Usher and Justin Bieber perform back to back Sunday night, October 9, on EPIX.
JUSTIN BIEBER NEVER SAY NEVER Director’s Fan Cut
The inspiring true story of the meteoric rise of an average teen to Internet phenomenon and global superstar – the youngest performer to sell out the most famous stage in New York City.
EPIX World Movie Premiere of the version Justin made for his fans. Includes new songs, more performances, hometown friends and fan reactions.
8:00 pm ET
To view Multimedia News Release, go to http://www.multivu.com/mnr/52238-epix-usher-and-bieber-back-2-back-premier-october-9
LG Mobile and Gameloft™, a leading global publisher of digital and social games, brought gaming alive yesterday with the larger than life “N.O.V.A. 3D” gaming tournament in the middle of historical Hollywood. Using LG Thrill 4G™, the only glasses-free 3D smartphone in the U.S. to feature a 1GHz dual-core, dual-channel, dual-memory, masses of gamers gathered at the trendy Hollywood & Highland Center to compete for the chance to be crowned tournament champion and win more than $10,000 worth of LG products.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg/51234/
