Recent severe weather and the start of the Atlantic hurricane season reinforce the need for Americans to familiarize themselves with the look, sound and authenticity of real-time Wireless Emergency Alerts (WEAs). To encourage, educate and empower Americans to identify WEAs so they can take steps to prepare for emergencies, including natural and man-made disasters, the Federal Emergency Management Agency (FEMA) and Ad Council are unveiling new public service advertisements (PSAs). The PSAs are a part of the Ready campaign which for ten years has encouraged Americans to prepare in advance of natural disasters and other emergencies.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61860-wireless-emergency-alerts-can-keep-you-safe-and-are-from-sources-you-trust
Jerome Bettis and Robin Miller are teaming up with Sanofi US to raise awareness of life-threatening allergic reactions (anaphylaxis) and spread the word that Auvi-Q™ (epinephrine injection, USP) is now available by prescription in pharmacies nationwide. Bettis, who is allergic to shellfish, and Miller, who is allergic to eggs, hope to help educate adults and caregivers of children at risk for severe allergic reactions.
Auvi-Q is the first-and-only epinephrine auto-injector with audio and visual cues for the emergency treatment of life-threatening allergic reactions in people who are at risk for or have a history of anaphylaxis. The size and shape of a credit card and the thickness of a smart phone, Auvi-Q is a breakthrough in epinephrine auto-injector design that talks patients and caregivers step-by-step through the injection process.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59439-auvi-q-epinephrine-injection-usp-now-available-by-prescription-in-u-s
The Federal Alliance for Safe Homes (FLASH)® encourages families in the Northwest to understand their unique winter flood risk and prepare now to protect property and possessions from flood damage.
Floods are a year-round hazard, and the risks do not end when cold weather begins. Heavy seasonal rains and snowmelt often lead to flooding during the winter months. Even areas that receive less snow and rain this winter season might experience drought-like conditions that ultimately can lead to flash flooding when it does rain.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59559-federal-alliance-for-safe-homes-flash-winter-weather-flood-risk
Bangkok’s Chao Praya river is seeing thousands of local and foreign visitors gathering along it again, all enjoying the usual Loy Krathong’s festive atmosphere which was absent last year due to the severe flood. And among the highlighted spots on the river, Asiatique the Riverfront Entertainment Complex seems to be hosting the grandest happenings with several shows and firework, making the area the most crowded place in the city.
Almirall, S.A. (ALM:MC) and Ironwood Pharmaceuticals, Inc. (NASDAQ:IRWD) announced today that the European Commission has granted marketing authorization to Constella® (linaclotide 290mcg) for the symptomatic treatment of moderate to severe Irritable Bowel Syndrome with Constipation (IBS-C) in adults . This approval follows the positive recommendation received from the European Committee for Medicinal Products for Human Use (CHMP) in September.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58658-almirall
An improving economy coupled with a severe drought that caused increased feed costs for large birds generated a 4.8 percent surge in the 2012 PNC Christmas Price Index®, the whimsical economic analysis by PNC Wealth Management based on the gifts in the holiday classic, “The Twelve Days of Christmas.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/42897-pnc-christmas-price-index
Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58503-ad-council-boostup-high-school-dropout-prevention
The 2012 Atlantic hurricane season is in effect through Nov. 30, making it important for families to have an emergency preparedness plan and kit. Two-way radios from Motorola Solutions, Inc. (NYSE:MSI) are a must-have communication tool for use in severe weather situations and emergencies such as hurricanes, floods, tornadoes, wildfires, winter storms, emergency evacuations and Amber alerts by combining NOAA weather channels and alerts with powerful two-way communications and durable, weatherproof housing. The latest MT350R series of consumer Talkabout® two-way radios feature convenient emergency preparedness features and a weatherproof design.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58200-motorola-solutions-weatherproof-two-way-radios-noaa-weather-alerts
The Arthritis Foundation is joining a global effort on Oct. 12, World Arthritis Day, to increase awareness of the many forms of arthritis and to call on individuals and policymakers to take action to reduce the burden of arthritis around the world.
Arthritis affects several hundred million people worldwide. In the United States, it’s the nation’s leading cause of disability, affecting one in five adults (50 million). The disease exacts a hefty financial toll, costing the U.S. economy $128 billion annually. As the staggering prevalence of arthritis continues to rise, the Arthritis Foundation is calling on the nation and individuals to “Move to Improve” to reduce the severe health and economic effects of this disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52066-ad-council-world-arthritis-day-move-to-improve-october-12
Boston Scientific Corporation (NYSE: BSX) announces positive clinical data from the Research in Severe Asthma (RISA) Trial, demonstrating the long-term safety of bronchial thermoplasty (BT) in patients treated with the Company’s AlairTM Bronchial Thermoplasty System. Follow-up data demonstrate that stable lung function is maintained and late clinical complications are absent over a five-year period in patients with severe refractory asthma treated with BT. Results were presented today at the annual European Respiratory Society (ERS) Congress in Amsterdam by Michel Laviolette, M.D., Professor of Medicine, Institut universitaire de cardiologie et de pneumologie at Université Laval in Québec City, Canada.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bostonscientific/52128/
CASIO launched an “extreme” campaign today to demonstrate the ultimate toughness of its newest G’zOne wireless phone, the CASIO G’zOne Commando™ (http://www.casiogzone.com/). Launched in April and available exclusively at Verizon Wireless (http://verizonwireless.com), the military spec Android-powered smartphone can withstand severe conditions and is being put to the test in six extreme scenarios. The campaign was developed by CASIO to show the world the impressive durability of the G’zOne line of devices and the Commando in particular.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51201-casio-launches-tougher-is-smarter-campaign
An international team of researchers led by Gerard D. Schellenberg, PhD, a member of the CurePSP Genetics Consortium and professor of Pathology and Laboratory Medicine in the Perelman School of Medicine at the University of Pennsylvania, has identified three new genes that can increase the risk of people developing Progressive Supranuclear Palsy (PSP).
PSP is a rare neurodegenerative brain disease, similar to Parkinson’s disease, which causes severe disability by destroying parts of cells that allow the brain to function normally. While PSP has underlying biological similarities to Alzheimer’s disease, a disease which primarily affects memory, PSP impacts a person’s physical movement and bodily functions. PSP leads to progressive decline in patients — there is no known cause or cure.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psp/49958/
