Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Gundersen Health System’s environmental stewardship program, Envision®, is providing leadership for the healthcare industry and demonstrating that “green” is a healthy, socially responsible and economically beneficial strategy. The La Crosse, Wis.-based health system’s latest renewable energy project is harnessing energy from the wind to create electricity.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/gundluth/49126
As the NCAA college basketball tournament approaches, the National Center for Responsible Gaming (NCRG) is launching a public awareness initiative to encourage college administrators, campus health professionals and students to learn more about college gambling and gambling-related harms. The campaign also helps to educate students who are of legal age about how to make responsible decisions about gambling.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54256-ncrg-resource-educates-universities-and-students-about-college-gambling
As the most trusted name in sexual health for more than 90 years, the makers of Trojan® Brand Condoms remain dedicated to dispelling the myths and misinformation surrounding condoms and reinforcing condom efficacy and ease of use through proven facts and education. The makers of Trojan® Brand Condoms have partnered with renowned sexual health experts and organizations like the American Social Health Association (ASHA) to develop tools that provide consumers with the accurate information they need to make responsible decisions about their sex life.
To view Multimedia News Release, go to http://www.multivu.com/players/English/54610-trojan-condoms
A $30 million investment from the Ford Foundation has enabled community development financial institution Self-Help to merge with seven credit unions in California, kick-starting an effort to expand low- and moderate-income families’ access to responsible and affordable financial services across the state.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54277-ford-foundation-low-income-community-development-self-help-california
During flu season, when fever, aches, and chills hit, it is easy to forget one’s manners. A recent survey of more than 1,000 Americans found that nearly two-thirds (64%) of those who had influenza in the past three years admit to being “That Guy,” who despite experiencing flu symptoms, continues to go about his/her daily activities.
As part of its “Are You That Guy?” influenza education campaign, the National Foundation for Infectious Diseases (NFID) is partnering with the Emily Post Institute to remind Americans to do the responsible thing during flu season and practice behavior that will help limit the spread of influenza, a highly contagious virus. The campaign also reminds Americans to see a doctor quickly if flu strikes. The campaign offers flu etiquette tips for managing common situations where the flu virus might be shared from one person to another, such as shaking hands during a business meeting, over a family dinner, or when faced with a fellow airplane traveler who is showing signs of flu.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53536-nfid-emily-post-institute-educate-about-spreading-manners-not-influenza
During flu season, when fever, aches, and chills hit, it is easy to forget one’s manners. A recent survey of more than 1,000 Americans found that nearly two-thirds (64%) of those who had influenza in the past three years admit to being “That Guy,” who despite experiencing flu symptoms, continues to go about his/her daily activities.
As part of its “Are You That Guy?” influenza education campaign, the National Foundation for Infectious Diseases (NFID) is partnering with the Emily Post Institute to remind Americans to do the responsible thing during flu season and practice behavior that will help limit the spread of influenza, a highly contagious virus. The campaign also reminds Americans to see a doctor quickly if flu strikes. The campaign offers flu etiquette tips for managing common situations where the flu virus might be shared from one person to another, such as shaking hands during a business meeting, over a family dinner, or when faced with a fellow airplane traveler who is showing signs of flu.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53536-nfid-emily-post-institute-educate-about-spreading-manners-not-influenza
Astellas Pharma Europe Ltd. today presented The Economist Innovation 2011 award for Bioscience to one of the world’s most influential biomedical engineers, Dr Robert Langer – the man responsible for founding the field of controlled-release drug delivery and tissue engineering.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/astellaspharma/52158/
LG Text Ed was in session this weekend at BlogHer '11, the world's largest conference for women in social media, which was held on Aug. 4–6 in San Diego. At the LG Lounge, attendees learned about the LG Text Ed program, a comprehensive educational campaign that addresses teen mobile phone misuse and provides parents with valuable resources so they can teach responsible phone use to their children. Offering a candid opportunity to learn how parents can best tackle potentially dangerous mobile phone behaviors, LG created a unique chance for bloggers to hear from LG Text Ed advisory council members, actress Jane Lynch and best-selling author Rosalind Wiseman.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-mobile/51241/
Bacardi Limited, the largest privately held spirits company in the world, announces tennis champion Rafael Nadal as the new Bacardi Limited Global Social Responsibility Ambassador. The ATP World Tour® #1 ranked Rafael Nadal now leads the Company’s award-winning responsible drinking campaign, “Champions Drink Responsibly.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bacardi/48890/
On World Cancer Day, new independent evidence confirms that the increasing global trend of unhealthy and sedentary lifestyles is responsible for putting millions at an unnecessarily high risk of cancer.
New estimates released today by the World Cancer Research Fund (WCRF) global network suggest that across a range of countries, making lifestyle changes including maintaining a healthy weight, eating a healthy diet and taking regular physical activity can reduce the risk of common cancers by up to a third.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/worldcancerday/47592/
At the Detroit Auto Show, there is something for everyone. Cars you wouldn’t expect to be able to buy anytime soon. The best thing about this show is the business is getting a lot more responsible a lot more tighter if you will. And they’re bringing out vehicles that are good to buy, smart to buy, good on your pocket book, and also fun to own.
