Girl Scouts of the USA (GSUSA), today on Giving Tuesday, is dispelling stereotypes about female leadership and demonstrating the importance of investing in girls who make a difference in the world. A newly unveiled Girl Scout PSA and anthem bring to life the unique Girl Scout programming that enables girls—from kindergarten through high school—to practice leadership. This new campaign effort is revealed alongside preliminary data that, for the first time, articulates what girls are doing on a daily basis to take the lead and make the world a better place. The Girl Scout program encourages girls to be leaders at every age, and a donation to Girl Scouts on Giving Tuesday goes further than the Girl Scout organization—it is an investment in girls who, in turn, invest their time, talents, and leadership in the present and future well-being of our world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7914751-girl-scouts-of-the-usa-giving-tuesday/
Council Connections, a leading national group purchasing organization (GPO), today revealed its new brand including a modernized company name, logo and website. With a nod to its nearly 40-year legacy, combined with a link to the future, Council Connections becomes CNECT (“connect”) with a tagline of Every Link Stronger.
“CNECT embodies our history of service excellence while better describing the undeniable link and connection that exist between us and our members,” says Henry Tuttle, president and board chair of CNECT. “We believe organizations can better focus on their customers if they are connected to a group purchasing organization that offloads the heavy lifting, helping them improve operational efficiencies, while reducing costs through contracts, collaboration and supply chain strategies.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7958451-council-connections-rebrands-as-cnect/
For the past six years Brookdale, the nation’s largest senior living provider, has fulfilled its residents’ life-long dreams and Wishes by partnering with Wish of a Lifetime™, an organization dedicated to shifting the way society views and values our oldest generation. During this time, some of the most exciting Wishes have taken place in the skies above. Since the partnership began, more than 70 aerial themed Wishes have been granted to Brookdale residents who had dreams of skydiving, taking helicopter tours, flying fighter jets and more.
“Seeing our residents fulfill their Wish of a Lifetime through these incredible aviation adventures shows how older adults continue to act on their dreams and passions,” says Sara Terry, vice president of resident and family engagement. “We are always thrilled to find opportunities for our residents to enrich their lives and honor their spirit.”
To view the multimedia release go to:
http://www.multivu.com/players/English/77221510-brookdale-senior-wish-of-a-lifetime/
Feeding America, the nation's largest hunger-relief organization, has partnered with the Ad Council and McCann New York to launch new public service advertisements (PSAs) designed to raise awareness about child hunger in the United States. Featuring the voice of celebrity activist Julianne Moore, who volunteered her time and talent, the PSAs call upon Americans to help children facing hunger in America by supporting the Feeding America nationwide network of food banks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7909951-feeding-america-ad-council-julianne-moore/
U-Haul, the industry leader in do-it-yourself moving and self-storage, has teamed with a beloved Motor City charity to help previously homeless families transition from shelters into clean, dignified and welcoming homes. Humble Design Fueled by U-Haul, as it is now termed, was born seven years ago out of the idea that decent families emerging from homelessness in Metro Detroit deserve to come home to basic necessities like tables to eat at, sofas to sit on and beds to sleep in each night. Co-founder Treger Strasberg’s organization has assisted more than 660 families so far. With the support of U-Haul, that number will swell exponentially while expanding this noble pursuit to additional cities.
“The expertise, resources, national reach and community commitment of U-Haul make it a tremendous partner for Humble Design to take our mission nationwide to alleviate homelessness,” Strasberg said. “Working together, U-Haul and Humble Design will engage communities to serve families in need by turning houses into homes across the country.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7907151-u-haul-humble-design-partners/
Pilot Corporation of America (Pilot Pen) is once again teaming up with STOMP Out Bullying, the leading national bullying and cyberbullying prevention organization, to invite parents and students to help end the bullying epidemic through their “Erase Bullying for Good” campaign. The campaign aims to help erase bullying in U.S. schools by utilizing the funds raised from sales of the FriXion Clicker erasable gel ink pen, which allows one to “Write Fearlessly” through its smooth writing and clean erasing capabilities, to raise awareness and support STOMP Out Bullying’s educational and assistance programs. Pilot is donating a total of $125,000 to help address this serious issue that affects nearly one in four American students.
“Every year Pilot Pen strives to provide students with the best tools to tackle the school year in the form of high quality writing instruments, but after witnessing the increasing prevalence of bullying and cyberbullying in America we also want to help erase this serious issue in our schools,” said Ariann Langsam, Director of Marketing at Pilot Corporation of America. “STOMP Out Bullying’s programs are a wonderful resource for those affected by bullying and Pilot is proud to continue supporting the organization’s wonderful mission.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7865151-pilot-pen-erase-bullying-for-good/
Barefoot Wine & Bubbly has proclaimed July 9th World Beach Rescue Day (WBRD) in honor of the 10th year of the Barefoot Wine Beach Rescue Project, an initiative that began in 2007 in partnership with the Surfrider Foundation, a non-profit grassroots organization dedicated to protecting our ocean, waves and beaches. Since its start 10 years ago, the beach-cleaning effort has expanded to more than 14 countries around the world with 14,000 participating volunteers who have collected more than 20 tons of trash from our beaches.
On July 9, volunteers in 11 countries around world will lend a hand – and a foot! – at simultaneous beach clean up events in an effort to improve the state of their local shores, rivers, and lakes by removing pollution before it enters our waterways. Volunteers will be provided with reusable bags and gloves and then directed to areas of the beaches most in need of tender loving care. Afterward, as is tradition, volunteers will be invited to an appreciation celebration that includes delicious food, exciting entertainment, and complimentary Barefoot Wine & Bubbly.
To view the multimedia release go to:
http://www.multivu.com/players/English/7862551-barefoot-wine-world-beach-rescue-day/
The Ad Council today launched a groundbreaking public service campaign designed to encourage audiences to welcome and support refugees who have recently resettled in the U.S. The campaign aims to raise awareness, dispel misconceptions and connect audiences to EmbraceRefugees.org where they can learn more about the issue and find local resources to assist refugees in their communities. Launching to coincide with World Refugee Day, the integrated effort was developed with creative firm Tongal and its global network of filmmakers, marking the first time in the Ad Council’s 75-year history the organization has created a new campaign through crowdsourcing. The public service ads (PSAs) debuted this morning and will be distributed to media outlets nationwide this week.
“America has a proud legacy of welcoming refugees. In return, they serve their communities and our country -- as teachers and soccer coaches, as nurses and engineers, and as members of our armed forces,” said Heather Higginbottom, Deputy Secretary of State for Management and Resources. “Refugees are thoroughly checked and we apply the highest security standards, so every community can welcome those who are resettling with open arms, as we would with any new neighbors.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
Abila, the leading provider of software and services to associations, nonprofits, and government entities, announced today findings from its Member Engagement Study: Aligning Organization Strategy with What Matters Most to Members. The study explores member engagement and where alignments and disconnects exist between professional member organizations and the members they serve. The study also looks at engagement preferences across four generations: Matures (71 or older), Boomers (52-70), Generation Xers (36-51), and Millennials (19-35).
“In many ways, members and the professional organizations to which they belong are on the same page,” said Amanda Myers, director of member strategy for Abila and study co-author. “However, we’re seeing some areas of misalignment between members and professional organizations, especially surrounding what motivates members to join and engage with an organization versus what organization professionals think motivates their members.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7858251-abila-member-engagement-study/
The United Nations World Tourism Organization (UNWTO) and National Company “Astana EXPO-2017” have signed a Memorandum of Cooperation.
The document was signed at an official ceremony at the Madrid headquarter of the organization by Akhmetzhan Yessimov, Chairman of the Board of NC Astana EXPO-2017, and Taleb Rifai, Secretary-General of UNWTO.
"We expect that “EXPO-2017” will bring a large number of visitors to Kazakhstan. Therefore, we have focused our efforts on training personnel in the service industry," reported Mr. Yessimov following the signing of the memorandum.
We are counting on UNWTO's support and assistance in holding training sessions for Kazakhstan tour operators."
To view the multimedia release go to:
http://www.multivu.com/players/uk/7859751-unwto-expo-2017-agree-sustainable-tourism/
Today, Feeding America®, the nation’s largest domestic hunger-relief organization, and French’s® announce a national effort to help children and families who struggle with hunger. For every specially-marked bottle of French’s Mustard sold between April 18 and November 30, and specially-marked bottles of French’s Ketchup sold between April 18 and December 31, one meal* will be donated to the Feeding America nationwide network of 200 food banks.
More than 48 million people in America struggle with food insecurity, including 15 million children – at a life stage when food is critical to healthy growth and development. Food insecurity is defined as a lack of access, at times, to enough food for an active, healthy life, according to the USDA. It is an issue that affects every single county in our country.
“Food insecurity all too often goes unseen, but every day, millions of people in America are faced with insufficient food for themselves or their families,” said Diana Aviv, CEO of Feeding America. “Through this partnership with French’s, our nationwide network of food banks is better able to help fill this gap. This initiative not only helps to bring national attention to the massive problem of hunger in the U.S., but also provides everyone the opportunity to fight hunger in their local communities.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7843051-feeding-america-frenchs-fight-hunger/
Hunger, French’s, Feeding America, food banks, food, family, healthy, children, Ketchup, MultiVu 7843051
Seqirus announced today that the National Adult and Influenza Immunization Summit (NAIIS) awarded the organization with the 2016 Immunization Excellence Award for best Corporate Campaign. The accolade recognizes Seqirus’ creative and collaborative efforts to improve vaccination awareness and rates during the 2015-16 influenza season. The award was presented yesterday during the NAIIS Summit in Atlanta, Georgia.
“We are pleased to receive this prestigious honor, and thankful to our partners, Families Fighting Flu and several collegiate student organizations, for their dedication to spreading the word about the dangers of flu and encouraging their peers to get vaccinated,” said Dr. Marie Mazur, Vice President of Global Commercial Development and Policy. “Moving forward, Seqirus is committed to building on this season’s success with college students and continuing the important work of flu prevention for all.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7833751-seqirus-national-award-knockoutflu/
