The North American International Auto Show (NAIAS) today revealed new programs and major improvements that will make the entire show experience more convenient, and more productive for both media and auto manufacturers.
To assist journalists covering the show, the Michelin Media Center will move from the third level of Cobo Center to Michigan Hall (river level). And, to ease travel to Detroit for both media and manufacturer personnel, Delta Air Lines is offering a discount airfare program, along with travel assistance from Passageways Travel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59256-north-american-international-auto-show-naias-new-programs-improvements
Gogo, a leader of in–flight connectivity and a pioneer in wireless in–flight digital entertainment solutions, announced today that it has launched its next generation connectivity technology – ATG–4 – on three airlines: Delta Air Lines, US Airways and Virgin America. The service is expected to increase capacity to the plane, which will allow more passengers to access the Internet with a more consistent browsing experience.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58935-gogo-launches-atg-4-next-generation-in-air-connectivity-technology
Delta Air Lines (NYSE: DAL) today capped a three-day celebration of veterans with a $350,000 gift to the Fisher House Foundation at Reagan National Airport (DCA) in Washington, D.C. The airline kicked off its military salute in Atlanta on Friday, Nov. 9, with the dedication of the “Spirit of Freedom,” a Boeing 757 honoring men and women who currently serve or have served in the U.S. Armed Forces, including more than 10,000 Delta employees.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55080-delta-dedicates-boeing-757-spirit-of-freedom-to-honor-veterans
A tough, multi-use adjustable strap designed primarily to assist in holding and/or advancing hose lines of various sizes. Firefighters have found many uses for this versatile strap, including as an emergency “bail-out” strap for two-story applications, and as a drag strap for rescuing downed firefighters and civilians.
Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design—including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
In the first general market spot, “Split World,” the 2013 ES makes its debut through mirrored images. Architecture, cyclists, trees and bridges create an eye-catching and intriguing world as the vehicle is gradually revealed, dynamically driving along and through this split world. The spot draws attention to the exterior, featuring the bold new styling and clean, sculpted lines of the car in a way that is fresh, unexpected and visually engaging.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57768-lexus-es-2013-marketing-campaign
Hennessy, the world’s number one selling cognac, has partnered with revolutionary graffiti artist Futura to design a limited-edition bottle that celebrates cognac and street art. The bottle offers a new experience for Hennessy fans with its eye-catching abstract lines and shape while drawing on inspiration from the spirit’s warm-colored tones.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57615-hennessy-street-artist-futura-designs-hennessy-v-s-limited-edition-bottle
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Hanes®, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men’s underwear bottoms. America’s No. 1 men’s underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.
For more than 20 years, basketball legend Michael Jordan has been the face of Hanes men’s underwear. In the latest Tagless ad campaign, Hanes shows how annoying uncomfortable tags can be by bringing them to life and giving them the same annoying traits of people who drive others crazy. Jordan is shown rescuing men from the personified “annoying tag” in different scenarios.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55948-hanes-goes-tagless-across-all-men-s-underwear
Honda unveiled the 2013 Crosstour Concept today at the New York International Auto Show (NYIAS), providing the first official glimpse of a more capable looking exterior styling direction for the luxurious mid-size CUV. Set to go on sale this fall, the Crosstour’s defined lines will resonate more clearly with the active consumers that form the largest portion of the premium crossover segment. The 2013 Crosstour V-6 will feature improved fuel economy thanks to its new 6-speed automatic transmission, while both four-cylinder and V-6 versions will benefit from a host of safety and visibility upgrades.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/honda/54312/
For Zac Posen’s Fall 2012 collection, John Frieda® Global Creative Consultant Luigi Murenu’s vision seamlessly blended the timeless glamour of the 1950’s and the allure of Japanese sophistication, creating a sculptural style with a twist of couture. “For sleek, flawless up-dos with clean lines, I wanted the look to evoke not just a different era, but a special cultural experience as well,” Murenu explains. “The structure and craftsmanship of the styles are meant to suggest an aspirational time and place. My goal was to make the models look like what I envisioned a modern geisha to be, infused with the sleek simplicity of 1950’s Hollywood glamour.”
The Inspiration: Japanese architecture
The Zac Posen Fall 2012 collection evokes the exotic, delicate elegance of Japanese architecture. Inspired by the minimalist yet impactful aesthetic of Japan’s structural designs, the innovative collection puts a modern spin on traditional silhouettes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54714-john-frieda-global-creative-consultant-luigi-murenu-zac-posen-fall-2012
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