For countless fans, Cholula®, the hot sauce with the iconic wooden cap, is far more than “just another hot sauce.” It’s an ongoing inspiration and constant companion to their personal passions. This cult-like devotion has been integral to Cholula’s rapid growth and with the help of All-Star pitcher Noah Syndergaard, the brand is thanking fans for their support by launching the “Order of Cholula,” a digital homage to its most loyal supporters and releasing a new Limited Edition flavor, Sweet Habanero.
The first person to join the Order of Cholula is Noah Syndergaard. Known for his on-field prowess and flavorful character, Noah shares his love for Cholula by headlining a recruitment-style video debuting today at www.OrderofCholula.com. The captivating short film features inspiring stories of real Cholula fans who credit the role the flavorful hot sauce plays in their lives – including Syndergaard himself. The video encourages viewers to join Noah and other flavor-seeking zealots by applying for admittance into this members-only club by sharing their Order-worthy stories of Cholula devotion.
To view the multimedia release go to:
https://www.multivu.com/players/English/8118351-order-of-cholula-noah-syndergaard-sweet-habanero/
Capatriti Olive Oil teams up with celebrity chef and owner of “Streets” restaurant in Brooklyn, NY, Roblé Ali, to create viral videos featuring delicious spring and summer themed dishes to benefit celebrity-backed NYC charity organization, God’s Love We Deliver. Consumers can join in on the effort to donate funds toward the amazingly honest and sincere mission of God’s Love We Deliver to help those with severe and chronic illnesses through nutritious meals. Share Capatriti’s Honest Olive Oil campaign videos featuring Chef Roblé on Facebook, Instagram or Twitter and tag @CapatritiOliveOil and #HonestOliveOil. For every share, repost or retweet on social media, Capatriti will donate $1 to God's Love We Deliver, up to $5,000.
To view the multimedia release go to:
https://www.multivu.com/players/English/8077251-capatriti-gourmet-factory-honest-olive-oil-campaign/
For French’s®, We Promise is not just a statement or a seal on mustard and ketchup bottles, it’s a mobilizing community call to action to help the 42 million people who struggle with hunger in America and to help put food on their tables. That is why they have teamed up with Feeding America®, the nation’s largest domestic hunger-relief organization, to encourage the community to join them in providing 10 million meals* to people in need through its nationwide network of 200 food banks. French’s has created a simple and easy way to help consumers get involved with the touch of a button on their computer or mobile device.
To view the multimedia release go to:
https://www.multivu.com/players/English/8107851-frenchs-feeding-america-fight-hunger/
Oscar nominee and Emmy and Tony-Award winner Laurence Fishburne (BLACK-ISH) will join Tony Award-winner Joe Mantegna (CRIMINAL MINDS) to host the 28th annual edition of PBS’ NATIONAL MEMORIAL DAY CONCERT. For almost three decades, PBS has inspired viewers with this deeply moving and reverential night of remembrance dedicated to our men and women in uniform, their families at home and all those who have given their lives for our country.
To view the multimedia release go to:
https://www.multivu.com/players/English/7983451-national-memorial-day-concert-pbs-laurence-fishburne-joe-mantegna/
For those using the “I don’t bake” excuse for not investing in a KitchenAid® Stand Mixer, the brand has introduced two new attachments that reinforce its role as the culinary center of the kitchen. A new Fresh Prep Slicer/Shredder attachment and Vegetable Sheet Cutter attachment will join more than a dozen other attachments used for grinding meat and grains, spiralizing and juicing, and making everything from ice cream to pasta.
“There’s no question that Stand Mixers have always been a kitchen essential for bakers,” notes Beth Robinson, senior manager of brand experience for KitchenAid. “But every cook should know that each KitchenAid® Stand Mixer model has an attachment-ready Power Hub that opens up a world of possibilities for making one appliance do the work of many.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8013851-kitchenaid-stand-mixer-culinary-center/
See America, Allergan’s initiative to fight against preventable blindness in the United States, today unveiled a powerful video featuring award-winning actor and hip-hop artist Common, that urges Americans to “stand in the way of darkness”.
The video harnesses Common’s striking spoken word ability, calling on Americans to fight against vision loss and prioritize their vision. Common highlights the 61 million Americans at-risk of severe vision loss, and challenges us all to imagine a life without sight.
“I'm proud to join Allergan in the fight against preventable blindness,” said Common. “Sight is something that far too many of us take for granted. I hope our message resonates with people across the country, no matter what age or background.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8057551-common-joins-allergan-see-america-against-preventable-blindness/
Volvo Cars, the premium car maker, has announced that it will introduce Skype for Business, Microsoft’s leading collaborative productivity app, to its new 90 Series cars. Volvo Cars is the first carmaker to launch such an in-car productivity tool.
“We’ve all been there. Sitting in the car trying to join a conference call. You either fumble with or drop your phone while trying to connect or you forget the long pin code to join. It’s not the best way to start an important call in the car. On top of all that your attention is not where it should be – on the road. With the addition of Skype for Business all that goes away,” said Anders Tylman-Mikiewicz Vice President Consumer Connectivity Services at Volvo Car Group.
Skype for Business is actively used by millions of people at work around the globe. In Volvo’s 90 Series cars people will be able to view their upcoming meetings and participant details, and join meetings with one click via the large centre display.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8010151-volvo-cars-adds-skype-business-90-series/
While January 1 is the traditional day millions announce their New Year’s Resolutions, research shows only 8% of Americans achieve success. For the fifth year, Life Time, is aiming to help people rethink resolutions and instead make a true, internal commitment to themselves to living a healthy way of life by participating in the Commitment Day 5K Fun Run and Walk. Held at more than 40 Life Time destinations across the U.S. and Canada, Commitment Day empowers individuals, families and communities to start the year on the right foot by marking their pledge with action toward a year of better health. New for 2017, a Virtual 5K is available for anyone in North America to join in. All participants will receive a race bib and commemorative Commitment Day tee shirt. Registration, locations and pricing details are available at www.CommitmentDay.com.
Commitment Weekend kicks off on Friday, Dec. 30 and continues through Monday, Jan. 2, when Life Time will open its doors to everyone – whether a member or not. During each of the four days, Life Time’s 122 destinations will feature a variety of health and fitness experiences and activities for all ages. In addition to the 5K Fun Run and Walk on Jan. 1, people can take part in unique-to-Life Time group fitness, indoor cycle and yoga classes such as Strike, Amp Cycle and Warrior Sculpt, as well as Alpha Training. Life Time’s indoor aquatic centers, basketball courts, rock walls and tennis, racquetball and squash courts will all be open with club-specific programming to help men, women and kids make their commitment even easier by doing activities they love or trying new things that will inspire them in the coming year.
To view the multimedia release go to:
http://www.multivu.com/players/English/7991951-life-time-commitment-day-virtual-5k-fun-run-walk/
Today, Novo Nordisk announced a four-year extension of its Changing Diabetes® in Children programme which provides access to diabetes care and free insulin to children with type 1 diabetes in developing countries. The expansion sees five new countries join the programme; Cambodia, Ivory Coast, Myanmar, Senegal and Sudan. By 2020, more than 20,000 children over the course of 11 years will have benefited from the programme.
Ten years ago, a child in Sub-Saharan Africa diagnosed with type 1 diabetes often had a life expectancy of less than a year1. In response, Novo Nordisk established the Changing Diabetes® in Children programme to support sustainable quality care and improved diagnosis of the condition. Since the start of the programme in 2009, 13,700 children in nine countries in Africa and South-East Asia have received free human insulin and access to diabetes care.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7962351-novo-nordisk-programme-children-diabetes/
As a company driven to help people love where they live, Lowe’s plays a part in millions of people’s stories every day. To bring those stories to the communities we serve, today Lowe’s launched Open House, an interactive newsroom and the company’s first digital platform dedicated to taking people behind the brand.
Newsroom.Lowes.com is your go-to source for news and information about Lowe’s. Through a mix of feature stories and rich multimedia content, Open House provides an inside look at the unique, innovative and inspirational ways Lowe’s serves customers and communities.
“Our story is much bigger than the products and services we sell,” said Robert Niblock, Lowe’s chairman, president and CEO. “We’re a company of more than a quarter of a million employees who go to great lengths to help customers love the places they call home. These are the stories we are inspired by and we hope will inspire others.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7906452-lowes-new-digital-newsroom-open-house/
Sickle cell disease (SCD) is an inherited, lifelong chronic disorder affecting nearly 100,000 Americans and a growing global health problem that will touch nearly 30 percent more people globally in the next three decades. Though new approaches to managing SCD have led to improvements in diagnosis and supportive care, people living with the disease still have severe complications to overcome. Many are unable to access quality care and are limited by a lack of effective treatment options.
In an effort to identify unmet medical needs for people with SCD, the American Society of Hematology (ASH), along with other groups, issued the State of Sickle Cell Disease: 2016 Report, evaluating the disease in four priority areas — access to care, training and professional education, research and clinical trials, and global health. The report shows that significant improvements are needed across all areas and that, though patients are living longer, the system of care needs to change to ensure a better quality of life. To address these challenges, ASH launched the Sickle Cell Disease Coalition along with more than 20 other organizations who are issuing a call to action that will amplify the voice of the SCD community, promote SCD awareness, and transform SCD care both in the United States and around the globe.
To view the multimedia release go to:
http://www.multivu.com/players/English/7903251-american-society-hematology-sickle-cell-coalition/
Team In Training. Light The Night. Man & Woman of the Year. Student Series. Leukemia Cup Regatta. More than 13 million participants in these popular fundraising campaigns last year alone helped The Leukemia & Lymphoma Society (LLS) invest more than $1 billion in research to advance lifesaving treatments and cures for blood cancer patients.
For Blood Cancer Awareness Month this September, LLS is reminding us that despite progress, much work still needs to be done to save more lives. More than 1.2 million people in the U.S. are living with or in remission from a blood cancer. Leukemia causes more deaths than any other cancer among children, adolescents and adults younger than 20 years. Leukemia, lymphoma and myeloma are expected to cause the deaths of an estimated 58,320 people in the U.S. in 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7554853-lls-blood-cancer-awareness-month/
