Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Celebrity technology and design expert Janna Robinson and ESPN’s Stuart Scott teamed up with LG to launch the “Sport of Techorating,” a head-to-head championship competition between two dad bloggers. Robinson coached Michael Sheehan of Hightechdad.com as he squared off against Jim Lin of Busydadblog.com in a techorating battle, with Scott providing color commentary on the home design battle.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55186-lg-electronics-sport-of-techorating-home-design-blogger-battle
CareFusion today announced its new Snowden-Pencer® laparoscopic take-apart instrument line, a portfolio of surgical instruments that can be easily disassembled to aid in cleaning and sterilization.
“Our new take-apart laparoscopic instruments can help support safer cleaning protocols for reusable medical equipment, at a potential cost savings compared to disposable instruments,” said Jim Leitl, vice president and general manager of the Medical Specialties business of CareFusion. “This addition to our market-leading surgical portfolio introduces unique product features not previously seen in the market that will help improve the usability, versatility and comfort of this category of laparoscopic instruments.”
The new line of take-apart instruments features three components designed to be intuitively assembled and disassembled, increasing the ability to visually inspect the instrument during cleaning. The instrument also features both audible and visual cues to help ensure it has been properly and securely assembled.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55289-carefusion-snowden-pencer-laparoscopic-take-apart-surgical-instrument
Steelcase today launches a year-long celebration of its 100th anniversary, and its reinvention as a globally integrated enterprise, focused on the future of work. Known as the long-time leader of the office furniture industry, the company has thrived for a century not only because of its products and manufacturing strength, but because of its core commitment to people at work and its human-centered approach to innovation and design.
“From the start, our company has been about more than furniture,” said James Hackett, CEO of Steelcase Inc. “We have always focused on people and what people can do. Companies don’t survive for a century – ideas do. So as we turn 100 years old we want to take this opportunity to look out into the future and see all the things that make us optimistic. We see a future full of limitless possibilities.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55229-steelcase-celebrates-100-years
Singer Debbie Gibson, a contestant on this season’s The Celebrity Apprentice on NBC, won $50,000 during last night’s episode on behalf of her charity of choice, Children International, a U.S.-based humanitarian organization.
Children International president and CEO Jim Cook said, “Children International is ecstatic about Debbie Gibson’s big win! Her donation will help us bring lasting hope to children in India living in dire poverty.”
Gibson’s winnings didn’t come easy. She volunteered as project manager to lead her team in creating a live launch event for the new Buick Verano. A heated boardroom concluded with Gibson’s team winning the task and the prize money for charity.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52275-singer-debbie-gibson-win-trump-celebrity-apprentice-children-international
Tennis legend, philanthropist, and Longines Ambassador of Elegance Stefanie Graf joined the Swiss watch company Longines and Tourneau on January 24th, 2012, at Tourneau’s flagship location in New York City for a special ribbon cutting ceremony to unveil Longines’ brand new shop within Tourneau. The generous-sized space will exclusively showcase Longines watches, providing the client with an extensive range of Longines product in an atmosphere that reflects the brand’s elegant style.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54231-longines-tourneau-stefanie-graf-nyc
24-hour preschool television channel Sprout will premiere the Pajanimals, a new, full-length series co-produced by Sprout, The Jim Henson Company, and Northern Ireland’s Sixteen South Television, on Monday, October 10 at 8:00 p.m. ET. Airing exclusively on Sprout in the U.S., Pajanimals was designed to help parents and caregivers with a bedtime routine for their preschoolers. Through their imaginary journeys, the Pajanimals model the skills preschoolers need to move through their days and nights successfully. Along the way, the Pajanimals discover how cozy and safe nighttime can really be when accompanied by friendship and songs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sprout/48461/
ConocoPhillips Company, the nation’s fourth-largest lubricants supplier, today introduced an inspiring testimonial featuring one of its long-time Kendall Motor Oil customers who has put more than 500,000 miles on his car, reinforcing the oil’s benefits to passenger car motorists including remarkable engine wear and friction protection. Jim White of Shreveport, La., is featured in a testimonial video (www.youtube.com/OfficialKendallOil) in which he proudly shares his personal story and appreciation for the value provided as a result of his consistent use of Kendall Motor Oil.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52198-conocophillips-kendall-motor-oil-car-shreveport-mileage-mile-500000-engine
Second single of Mister E album by Breck Stewart, music by Jim Robson. The video was shot and edited with original source 30p HD 1920X1080i then reduced to 1280X720 (hd720) for maximum compatibility with most net settings and web sites. Directed by Breck Stewart and Mario Beauchesne as part of MoonDaze Productions. Featuring Gazelle, Gabriel, Steve Desmarais as Sparkangel and Jovani Aldana as Dito.
The video was recorded on location at Sky Pub Club in Montreal, Canada. The term Mister E is a reference to the drug MDMA commonly known as Ecstasy which is very popular in clubs. It's also a word play on the word mystery. All the songs on Mister E are about the danger of Ecstasy and how it can have a devastating effect on the human brain.
In a nationwide effort to encourage all Americans to take steps to prepare for possible emergencies, the Federal Emergency Management Agency’s (FEMA) Ready Campaign and The Advertising Council have joined today with The Weather Channel® (TWC) to launch a new series of public service advertisements (PSAs). The PSAs are an extension of the national Ready PSA Campaign and will be distributed in advance of National Preparedness Month (NPM) in September.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45754/
