To motivate parents and their children to spend more time in nature together, the U.S. Forest Service and the Ad Council today launched a new public service advertisement (PSA) campaign urging families to experience the many wonders of nature close to home together.
The PSAs, created in partnership with The Foundry, Time Inc.’s state-of-the-art creative lab and content studio, focus on family time in nearby forested environments, reminding parents that having a nature experience with their children is not only easy and local, but also fun and full of learning opportunities and benefits. This is the first time that the Ad Council has worked with the creative division of a media company that has iconic roots in publishing on a large-scale production on behalf of one of its PSA campaigns. A range of Time Inc. properties are also donating print and digital advertising space in support of this campaign.
To view the multimedia release go to:
https://www.multivu.com/players/English/8171051-new-ad-council-u-s-forest-services-discover-the-forest-psa/
Clayton, one of the largest home builders in America, is kicking off its biggest marketing campaign to date focused on how its building process can help provide affordable housing to hardworking families.
The Have It Made® initiative will launch nationwide on Sept. 2 with a 60-second commercial that will air during the season opening football game between The University of Alabama and Florida State University. The campaign represents the company’s mission to provide homeowners with quality-built, innovative homes.
“We want to share our message about the importance of homeownership to families across the nation,” said Kevin Clayton, CEO of Clayton Homes. “With the cost of homes skyrocketing, we want people to know that buying a beautiful new home at an affordable price is still an attainable dream for Americans.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8011655-clayton-have-it-made-homeownership/
Today, HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of their children.
The public service campaign created by the non-profit Ad Council coincides with Tell a Joke Day and centers on the popularity and growing trend of telling “Dad” jokes. Through sharing dad jokes, the PSAs aim to communicate to fathers that the smallest moments spent with their children can make the biggest difference in their children’s lives. The ads direct fathers to Fatherhood.gov where users will find helpful tips, tools, information and jokes to help them get more involved with their kids.
To view the multimedia release go to:
https://www.multivu.com/players/English/8156551-ad-council-fatherhood-dad-jokes/
Each day in the U.S. 91 people die from an opioid-related overdose, and the numbers are increasing. In observance of International Overdose Awareness Day on August 31, American Addiction Centers (AAC) and Recovery Brands are launching a nationwide awareness campaign on how to prevent deaths from opioid overdoses. The campaign features shareable online resources, including an animation video about how an overdose impacts a body, an infographic about how to administer overdose medication, and powerful videos of survivors sharing the life-saving lessons they learned during their darkest hours.
“This is a meaningful endeavor as we partner with our parent company, AAC, in order to present several life-saving resources for people impacted by addiction,” said Ruchi Dhami, director of market insights and development at Recovery Brands, a provider of digital addiction treatment resources. “Since such a large amount of individuals look for information online about addiction and treatment, we wanted to ensure comprehensive education surrounding opioid overdoses existed and is easily accessible for individuals and families impacted by addiction.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8130951-american-addiction-centers-opioid-overdose/
Today, WebMD released Advanced Breast Cancer: Courage, Comfort and Care with Robin Roberts, a five-part video series developed in partnership with Roberts and her independent production company, Rock’n Robin Productions. The series dives into the daily coping strategies of women living with advanced breast cancer, plus the families and friends who provide encouragement and support, and includes insights from medical experts leading the charge to combat the disease.
Over 255,000 people in the United States will be diagnosed with invasive breast cancer this year, and over 41,000 will die, with metastatic breast cancer being the leading cause of those fatalities. Despite these staggering statistics, there are signs of hope. Treatments for metastatic breast cancer are improving, and they continue to help people with the disease live longer and healthier lives.
To view the multimedia release go to:
https://www.multivu.com/players/English/8154851-webmd-advanced-breast-cancer-robin-roberts/
With farm-to-table foods, markets and restaurants popping up everywhere, it’s no surprise more than three-quarters of moms are actively looking for locally sourced options when grocery shopping for themselves and their families, according to a new survey from the National Milk Life Campaign.1 As one of the original farm-to-table foods, milk often originates from dairy farms about 300 miles away from your grocery store2, and typically arrives in just 48 hours, on average, from many family-owned and operated dairy farms. Yet 77 percent of moms surveyed didn’t realize how far their milk typically travels from farm to glass.
Moms may also have misconceptions about what happens after milk leaves the farm, including what is added to the farm-fresh beverage before it goes to consumers. More than one-third incorrectly believe preservatives are added to milk, and nearly 18 percent think sugar is added. In reality, milk is remarkably simple and contains just three ingredients – milk, vitamin A and vitamin D – and no added sugar. Another third of moms didn’t know that pasteurization is the process that kills bacteria – extending milk’s shelf life and keeping it fresher for longer, ensuring it’s safe to drink.
To view the multimedia release go to:
https://www.multivu.com/players/English/8158451-milk-life-glass-is-in-session-farm-to-glass/
Back to school is right around the corner and with it comes the chaos of school year routines! The to-do list for families before classes begin is extensive: getting the kids ready on time, making sure they get to school safely, preparing lunches in a pinch, and the list keeps going on! With so much to do, even the most put together parent might feel overwhelmed.
If anyone knows how to get a family on the move and into a seamless routine, it’s parenting expert Colleen Burns: she raised six sons! On Tuesday, August 8, Colleen is available for live interviews to discuss her top tips for getting parents (and kids!) ready for the school year to begin.
Petmate, the worldwide leader of solutions and excellence in the pet industry providing trusted, quality products to enhance the lives of pets and their families, is launching a revolutionary new anxiety relief system for dogs. The Calmz Anxiety Relief System is now available at pet specialty and online retailers nationwide in time for the summer season of fireworks, thunderstorms and travel. For more information, visit calmz.com.
Nearly 75 million dogs owned by American families suffer from anxiety at some point in their lives, particularly as a result of thunderstorms, fireworks, encounters with strangers, travel and loud noises. About 24 million of them chronically suffer from these debilitating issues. Now Petmate introduces a new way to help relieve that anxiety.
To view the multimedia release go to:
https://www.multivu.com/players/English/8115451-petmate-calmz-anxiety-relief-system/
On Saturday, June 3, the latest wonder in the MSC Cruises fleet, MSC Meraviglia was christened in a glittering ceremony by international screen legend and godmother of all of MSC Cruises’ ships, Sophia Loren. At 171,598 GRT and with guest capacity of 5,714 (4,488 at double occupancy), MSC Meraviglia is the biggest ship to be built by a European ship owner, MSC Cruises, and also the biggest ship to come into service in 2017.
MSC Cruises, the Swiss-based world’s largest privately-owned cruise line and brand market leader in Europe, South America and South Africa, hosted the glamorous, high-profile event in Le Havre, with entertainment from top international performers and an exclusive gala dinner in the company of special guests, authorities, key partners from the travel industry, global media and top management from MSC Cruises and its parent company MSC Group. Gianluigi Aponte, MSC Group’s founder and executive chairman as well as the ship owner, attended together with the Aponte and Aponte-Vago families.
To view the multimedia release go to:
https://www.multivu.com/players/English/7807953-msc-cruises-meraviglia-ship-for-all-seasons/
Jason’s Deli and The University of Texas MD Anderson Cancer Center proudly introduce the new Salmon Pacifica Salad as part of an ongoing alliance to raise money to help end cancer for patients and families around the world.
Now through April 2018, 50 cents from the sale of every Salmon Pacifica Salad at participating Jason’s Deli restaurants will be donated to MD Anderson to support cancer prevention research and programs.
To view the multimedia release go to:
https://www.multivu.com/players/English/8102251-jasons-deli-md-anderson-cancer-center-salmon-pacifica-salad/
St. Jude Children’s Research Hospital patients who completed kindergarten during their treatment for pediatric cancers celebrated at a graduation ceremony.
For the 10th straight year, St. Jude honored 14 patients from around the United States who completed kindergarten while battling life-threatening illnesses like leukemia and brain tumors. Dozens of families and St. Jude doctors, nurses, and staff cheered for the young students, who completed kindergarten in the St. Jude School Program by Chili’s.
Each year, the school program commemorates students who have completed kindergarten coursework with a special ceremony. The children present a song for the families and St. Jude staff, receive their diplomas and celebrate the milestone with their fellow students.
To view the multimedia release go to:
https://www.multivu.com/players/English/7924755-st-jude-celebrates-kindergarten-graduation/
Step right up to witness the greatest “big top” celebration the world has ever seen. The 14th Annual Avon Heritage Duck Tape® Festival sets up Father’s Day weekend – Friday, June 16 through Sunday, June 18, 2017 – with a theme to entertain men, women and children of all ages. That’s right, folks, the Duck Tape® “circus” is coming to town!
Available in hundreds of colors, designs and licenses, America’s favorite fix-all is ready for the spotlight. Head out to Veterans Memorial Park in Avon, Ohio to be amazed, amused and astonished by a most-incredible Duck Tape® “Circus Spectacular”: from a circus-themed parade featuring floats made with Duck Tape®, larger-than-life Duck Tape® sculptures to lots of fun under the arts and crafts tent and a community fashion show. Families can also enjoy delicious fair food favorites (cotton candy, anyone?), rides and attractions, including family-friendly games, live entertainment and more. Plus, the first 500 spectators each day will receive a free roll of Duck Tape®.
To view the multimedia release go to:
https://www.multivu.com/players/English/8109351-duck-tape-avon-heritage-festival-circus-spectacular/
