At the heart of Ketel One Vodka lies one family’s unwavering passion for crafting the world’s finest spirits. Inspired by over 325 years of distilling expertise, the Nolet family brings old-world pot still craft and modern distilling techniques together in one flawless process. From Joannes to Jacobus to Carolus Sr., creator of Ketel One Vodka, to Carolus Jr. and Bob Nolet today, each of the 11 generations of Nolet family distillers is tasked with upholding a legacy of distilling excellence. Some may consider the Nolets a little obsessive, but those individuals just don’t understand. Everything must be done with meticulous attention to detail, because the family name is riding on every bottle of Ketel One Vodka.
“We take our work very seriously, not ourselves,” said Carl Nolet Jr., 11th Generation Nolet Family Distillery. “The stories we tell are all true and based on family events, beliefs and the pressure of upholding 11 generations of legacy for generations to come.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7975151-ketel-one-vodka
Sally Hansen continues to lead in innovation by introducing its new Color Therapy products: a nail polish, top coat, and nail & cuticle oil, inspired by women’s desire to wear beautiful color while simultaneously caring for their nails. Sally Hansen’s Color Therapy nail polish contains a patented micro-delivery system that delivers an argan oil-enriched formula, resulting in intensive nourishment and instant moisture for healthier-looking nails. The Color Therapy nail polish needs no base coat so the oil complex can directly contact the bare nail. 9 out of 10 women experienced a noticeable improvement in their natural nails after wearing the Color Therapy nail polish. Vibrant tones, available in three magnificent palettes, glide on for a radiant, shiny finish with up to 10 days of fade-proof, chip-resistant wear. The Color Therapy nail polish provides the ultimate color that cares while you wear, with everything needed to restore nails without sacrificing luminous color.
Complete your manicure with the Color Therapy top coat and nail & cuticle oil, both formulated with the same argan oil contained in the nail polish. The top coat provides an ultra-glossy finish for extended wear, and the nail & cuticle oil, the ultimate in nail therapy, instantly makes nails and cuticles look healthier, restored, and rejuvenated.
To view the multimedia release go to:
http://www.multivu.com/players/English/7957151-sally-hansen-color-therapy-nail-polish/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
If hectic weeknight schedules have you dialing for take-out or popping a pre-packaged meal in the microwave, Gordon Ramsay has a time-saving tool that will get you back in the kitchen and cooking healthy, homemade meals in no time. Philips Airfryer is Chef Ramsay’s at-home sous chef for cooking delicious dishes for his whole family. This simple, multi-tasking kitchen appliance uses air instead of oil to fry, roast, bake and grill a variety of foods for breakfast, lunch and dinner.
“This time of year can be quite the frenzy for our family, and a struggle to find time to cook healthy dishes,” said Ramsay. “The Philips Airfryer has been like having a sous chef in my home. It’s fast, easy and everything we make in it always comes out delicious, whether it’s sweet potato fries, juicy roasted chicken, or – my girls’ favorite – crispy kale chips.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7894851-philips-rapidair-airfryer/
Soy consumption is up 14 percent since 2011,26 yet confusion lingers over soy’s role in everything from human health to food production. To clear up misperceptions, the United Soybean Board (USB) busts five common soy myths with science-backed facts on SoyConnection.com/soy-wisdom.
1) Eating soy does not increase breast cancer risk.
Clinical studies show soy isoflavone exposure does not adversely affect breast tissue as assessed by markers of breast cancer risk, such as breast cell proliferation.1–7 The American Institute for Cancer Research and the American Cancer Society say that women who have been diagnosed with breast cancer can safely consume soyfoods. In fact, the World Cancer Research Fund International has identified a link between soy consumption and an improved survival of breast cancer patients.8-9
“Not only does evidence indicate soyfoods may benefit women with breast cancer, but consuming soy when young helps prevent the onset of this disease later in life27-30,” stated Mark Messina, Ph.D., who has dedicated the past 30 years to understanding the health effects of soyfoods.
To view the multimedia release go to:
http://www.multivu.com/players/English/7877951-united-soybean-board-top-soy-myths/
Rare examples of classic cars can attract enormous interest from buyers, regularly breaking sales price records. Lauritz Lauritzen is the owner of one such car, Mercedes-Benz, cabriolet type B, model 320 from 1938 is the only one in the world produced at Mannheim Mercedes-Benz. Lauritz is excited about what price the car might fetch when it goes under the hammer in Denmark on June 26. The Mercedes represents the pinnacle of the German marque and only thirty-four cars were ever built.
This 1938c car is even more special as it is a top of the range ”Mannheim”-car further equipped with everything Mercedes could think of. In its time, it was probably one of the world's best cars. Today it presents itself accordingly - but only because the enthusiastic owner has put thousands of hours into it. Lauritz Lauritzen found the car in a barn in 1980 as a complete wreck, and the skilled Mercedes mechanic took on the challenge of restoring it to its former glory. Eleven years later the car was running again.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7861151-mercedes-resurrected-after-bomb-attack/
John Frieda® Hair Care invented the frizz-fighting category with Frizz Ease®, the game-changing hair smoother. Gina Rodriguez happens to be really gifted at taming her own naturally wavy, frizz-prone hair. So they’ve teamed up for a new movement – the #FrizzFreeHairGoals campaign – designed to teach women everything they need to know about styling any curl, wave or ringlet.
To kick off the partnership, Rodriguez will appear in a series of engaging how-to videos, to be posted on John Frieda’s social channels starting this month. In each one, the popular young actress tosses vanity out the window, talking openly about her biggest hair issue—frizz—and demonstrating easy ways to achieve the most beautiful, flattering styles of the moment.
“I’ve been a devotee of John Frieda® Frizz Ease® for years,” says Rodriguez. “Since my hair’s naturally wavy, I’ve spent more than my fair share of time fighting frizz. Frizz Ease® is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I’m excited to have the chance to show women that they don’t have to suffer from frizzy hair forever — there’s a better way to style.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7811051-john-frieda-frizzfreehairgoals-gina-rodriguez/
Grundig, the premium home appliance brand, is unveiling its collection of built-in products at EuroCucina, the world’s most prestigious international design event held in Milan from 12th to 17th April. Established 70 years ago, Grundig’s German heritage is synonymous with cutting edge technologies that offer durable, high-end products married with refined, timeless design. As a world renowned design exhibition, Eurocucina is the ideal platform for Grundig to showcase credentials.
Constantly investing in technology and innovation, Grundig is on a fast growth track worldwide. Sustainability and resource efficiency are the key areas on which Grundig focuses. The premium range of Grundig built-in appliances attaches great significance to eco friendliness along with the brand’s strong attributes - high quality, refined pleasures, ease of use and exclusive design.
Aiming to introduce a new era in the field of kitchen appliances, Grundig unveils a premium built-in collection, which includes everything from a complete range of smart connected appliances, to the much-anticipated experience of Virtual User Experience Technology (VUX). In addition, the brand showcases innovations across all categories, which includes an eco-friendly dishwasher that uses just 5.5 litres of water to clean a full load, and intuitive washing machines that detect everything from fabric type to common stains.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7809051-grundig-unveils-collection-eurocucina/
The best hybrids give you the best of both worlds: some zero-emission motoring, as well as greater range for longer journeys
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The Big Apple today is playing host to the world debut of the all-new 2017 Kia Cadenza at the New York International Auto Show. The stunningly beautiful Cadenza improves upon all the elements that made its predecessor an award-winning success, boasting a precisely crafted cabin, cutting edge technology for connectivity and driver assistance, a stronger body structure, and powertrain enhancements for a more premium experience behind the wheel.
“The new Cadenza adds an extra dose of excitement to the large-car segment with its striking, aggressively handsome looks and premium refinements,” said Orth Hedrick, vice president of product planning, Kia Motors America. “Everything you see and touch in the Cadenza’s cabin has been improved, but it’s underneath where the Cadenza truly shines with a stiffer and lighter chassis, eight-speed transmission and vastly improved driving dynamics.”
The second-generation Cadenza is set to go on-sale in late 2016, and pricing will be announced closer to the vehicle’s launch date.
To view the multimedia release go to:
http://www.multivu.com/players/English/7731856-2017-kia-cadenza-nyias/
MYRA School of Business is a boutique business school located in the royal city of Mysore—an educational hub and a heritage city. Mysore Royal Academy (MYRA) established in 2010 has set up the MYRA School of Business. Committed to excellence in everything we do—faculty, pedagogy, and campus, MYRA has created a unique learning platform called the Immersion Learning Model. The award winning campus inaugurated by Deepak Parekh, Chairman HDFC, in 2012 not only fosters learning but adds to the Joie de vivre.
MYRA offers four different Academic Programs—the two-year AICTE approved-fulltime Post Graduate Diploma in Management (PGDM); one-year fulltime Post Graduate Program for eXecutives (PGPX); Executive Education Programs; and PhD program (University of Mysore). With a pedagogy focused on live case studies, practicums that bring real-world challenges into the classroom and global faculty, the learning experience at MYRA is truly unique. This, along with a variety of industry interactions and programs that facilitate their campus-to-corporate transition, result in “MYRAcles” who are ‘job ready’ and productive from day one of their careers.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7774851-myra-school-of-business-management-students/
MYRA, career, school, education, Academic, students, higher education, collage, University, MultiVu 7774851
Millennium Systems International, creators of Millennium and Meevo salon & spa software, have been busy working on a new initiative to showcase the deep connections consumers have with their hairstylists. “It’s so important to bring to light and recognize the deep connections that we have with our hairstylist,” said Millennium’s Marketing Director, Jen Martinelli. “I personally have been through proms, a wedding day, my daughter and son’s first haircut; all with my hair stylist by my side.”
The campaign starts with a grassroots effort by interviewing real people and real experiences in salons. Its purpose is to bring awareness to everyone, everywhere that beauty professionals play a very significant role in all of our lives. Happy moments, sad moments, and even in moments of feeling lost or confused, hairstylists are the consistent rock making us look and feel beautiful, confident, ready to take on the world. “Confidence is everything. It can mean landing a job, or picking up the pieces after a tragedy, or fighting through an illness,” continues Jen Martinelli. “You can’t buy confidence. Beauty professionals everywhere are making our lives more beautiful… in every sense of that word.”
Millennium Systems International has released its first video of the campaign today and it’s promising to be a tearjerker for everyone. One interviewee talks about the comfort she received from her hair stylist, “when my grandson passed away, when he was seven…. and I called her.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7753551-millennium-systems-dearhairstylist-campaign/
