For consumers in the market for a new car, it can be difficult to keep up with all of the new—and newly redesigned—models that have been released since they last bought a car. Autotrader’s editorial team is helping consumers narrow down the many choices on the market today by selecting the top 10 vehicles that shoppers should experience for themselves. Announced today, Autotrader’s Must Test Drive vehicle lineup for 2016 includes a wide range of body styles to ensure that no matter what kind of vehicle a shopper is considering, the list will point them in the right direction for their next purchase.
“We created the Must Test Drive Awards to highlight vehicles that are unexpectedly good,” said Brian Moody, executive editor at Autotrader. “We have a chance to drive a lot of cars, but few leave us certain that shoppers are missing out if they don’t take them for a spin. The 10 vehicles we chose this year did just that.”
A car is typically one of the biggest purchases a consumer makes, and a recent Autotrader survey showed that 84 percent of consumers say it is extremely important to test drive a vehicle they’re considering. The top three things they look for during test drives are performance, comfort and handling. While 30 percent wait to test drive vehicles until they know the exact model they want to buy, 44 percent get behind the wheel when they’re still considering a few options.
To view the multimedia release go to:
http://www.multivu.com/players/English/7790751-autotrader-must-test-drive-awards/
Regional winners of the Rotten Sneaker Contest® gathered at Ripley’s Believe It Or Not! Times Square for the 2016 national competition. Six contestants from across the country, ages seven to thirteen, went head-to head in New York City today to show off their foul smelling sneakers for a chance to win the national title. But only one pair of sneakers could be crowned the winner and they belonged to 12 year old, Mason Young-Hiss, from Berthoud, CO.
The Odor-Eaters Rotten Sneaker Contest is the ultimate test that shows how offensive kids’ sneakers can get when they are playing outdoors, splashing through puddles, slogging through mud and more. The contest has a long history (over 40 years) and kids from across the country look forward to this annual event in their hometown. Participants take pride in mucking up their shoes to stand out from their competitors to ultimately win over the judges. Sneakers are judged on the interior and exterior conditions of the shoe, and most importantly odor, by a professional panel that includes NASA “Master Sniffer” George Aldrich, Chemical Specialist for NASA space missions, and Rachel Herz, Ph.D., an expert and author on the psychology of smell. Additionally, Brittany Every, Marketing Manager of Ripley’s Believe Or Not! Times Square joined the expert judges this year. Brittany is accustomed to seeing the unexpected and unusual at Ripley’s so she was up for the task.
To view the multimedia release go to:
http://www.multivu.com/players/English/7720051-odor-eaters-rotten-sneaker-contest/
Water has played an important role in the Stella Artois brewing heritage for more than 600 years, and is an essential ingredient in the Stella Artois that is brewed today. Yet 663 million people lack access to clean water – a global crisis that disproportionately affects women, who spend millions of hours a day collecting it. Stella Artois has again partnered with Water.org to drive awareness of the global water crisis, and calls on consumers to help leave a legacy as the generation that ends this crisis, once and for all.
The “Buy a Lady a Drink” campaign was first launched in 2015 to utilize Stella Artois’ global footprint to help positively impact this important issue. Last year the campaign focused on women’s long journeys for clean water. This year, the campaign showcases the positive impact that access to clean water can have, while inspiring consumers to leave a positive mark on the world.
“I’ve seen how the lives of women and their families can change when they get access to clean water,” said Water.org Co-Founder Matt Damon. “Access to water is access to education, access to work, access to the kind of future we want for all humankind. Thanks to our partnership with Stella Artois, this year’s ‘Buy a Lady a Drink’ campaign helps us tell this story – and gives consumers the chance to help us change it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7733451-stella-artois-partners-with-water-org/
With the 125th Red Kettle Campaign well underway, donors and supporters of The Salvation Army have rallied in pursuit of a new way to give to those in need: by entering their #RedKettleReason video for a chance to win The Salvation Army’s first-ever Giving Spree Contest. After five finalist videos were selected, and tens of thousands of votes from the public, the results are in.
Fifteen-year old Maddie Bonocore from Overland Park, Kan. was named the winner, receiving a paid trip to New York City to shop for toys and necessities for a local Salvation Army children’s program. Maddie shopped for the Kansas City Children’s Shelter, which provides shelter care for children unable to remain in their homes due to a family crisis, or issues of abuse and/or neglect.
Actor, producer, musician and Salvation Army supporter Nick Cannon helped announce the contest and joined Maddie for the shopping event. Highlights from the event were featured on TODAY.
To view the multimedia release go to:
http://www.multivu.com/players/English/7612654-salvation-army-redkettlereason-winner/
Calling all make-up artists, bloggers and vloggers! Rimmel London wants to discover your coolest, most cutting-edge #LondonLook for a chance to be the next big name in beauty.
The fashion-forward make-up brand is launching a global search to find the freshest new faces in beauty vlogging: The London Look International Contest With Rita Ora. Hosted by celebrated singer-songwriter and Rimmel ambassador Rita Ora, this worldwide hunt is set to unearth amazing beauty talents and help propel them to stardom. The most exciting and gifted could find far-reaching fame as a Rimmel online advocate, taking the London Look to every corner of the earth.
From 21st December 2015, Rimmel London is inviting make-up addicts everywhere to reveal their vibrant personalities and make-up skills by creating their own London Look via video or picture. Entrants could win a once-in-a-lifetime experience - the opportunity to jet to London to meet Rita Ora and work with her team of Rimmel London experts in the YouTube Space, a state-of-the-art video production studio. Winners will use the latest YouTube technology to film the ultimate beauty tutorial. And if they impress Rimmel, they could become a global Rimmel ambassador, continually creating new online content for the brand. Celebrity status beckons!
To view the multimedia release go to:
http://www.multivu.com/players/English/7710251-rimmel-london-look-contest-rita-ora/
Calling all make-up artists, bloggers and vloggers! Rimmel London wants to discover your coolest, most cutting-edge #LondonLook for a chance to be the next big name in beauty.
The fashion-forward make-up brand is launching a global search to find the freshest new faces in beauty vlogging: The London Look International Contest With Rita Ora. Hosted by celebrated singer-songwriter and Rimmel ambassador Rita Ora, this worldwide hunt is set to unearth amazing beauty talents and help propel them to stardom. The most exciting and gifted could find far-reaching fame as a Rimmel online advocate, taking the London Look to every corner of the earth.
From 21st December 2015, Rimmel London is inviting make-up addicts everywhere to reveal their vibrant personalities and make-up skills by creating their own London Look via video or picture. Entrants could win a once-in-a-lifetime experience - the opportunity to jet to London to meet Rita Ora and work with her team of Rimmel London experts in the YouTube Space, a state-of-the-art video production studio. Winners will use the latest YouTube technology to film the ultimate beauty tutorial. And if they impress Rimmel, they could become a global Rimmel ambassador, continually creating new online content for the brand. Celebrity status beckons!
To view the multimedia release go to:
http://www.multivu.com/players/English/7710251-rimmel-london-look-contest-rita-ora/
The people behind LiveInStyle.com have just announced a new photograph competition for their readers. They are asking people to share their favourite hug picture for a chance to meet Dhoni and Gayle. It is hoped this competition will help to celebrate friendship and bring some enjoyment for website users who frequent the site. Getting to meet some of their most loved celebrities is a great way to ensure lots of people get involved. Celebrate your #No1Yaari with a hug. Please visit www.liveinstyle.com/share-a-hug and #ShareAHug, you and your yaars.
Anyone who wants to take part can share their images via the LiveInStyle Facebook page. Simply log into the social network, upload the photographs, and start tagging. Hugs are one of the best ways to let someone know you care, and capturing the moment on camera will mean it lives forever. All uploaded images will get converted to the McDowell’s No.1 Soda embrace before you share them with friends. Readers are encouraged to ask their closest and dearest associates to get involved too.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7711151-share-a-hug-2015/
In an unprecedented first, Karl Lagerfeld will premiere his new ready-to-wear and accessories collection for children and babies on Melijoe.com. On November 9th, Melijoe.com is proud to propose the Karl Lagerfeld Kids collection and to offer customers the chance to pre-order pieces from the spring-summer 2016 debut collection.
A new family of mini-Karls has arrived! The iconic profiles of the designer and his feline muse, Choupette, crop up here and there in embroideries and prints, spicing up a collection that, in true Lagerfeld style, is both witty and chic. For older children, there are T-shirts and sweatshirts in every color, jeans, skirts, ties and, of course, the indispensible crisp white shirt and black blazer. Layettes rock like never before, from bonnets and bibs to booties, tiny blouses and mini-blazers. When it comes to accessories, the collection brims with adorable details, from cat ears and whiskers to trompe l’oeil collars and ties, fingerless gloves, rock star sunglasses, caps, ballerina flats, headbands and miniature handbags.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7679251-karl-lagerfeld-kids-pre-order-melijoe/
When friends and families can't be together at Thanksgiving, celebrating may become a little less joyful. In fact, nearly half of Americans (45 percent) say they would skip certain family traditions if they had to spend Thanksgiving alone, while nearly one in five (19 percent) would skip the holiday entirely. So this Thanksgiving, SC Johnson is launching Happy Thanksgathering™, giving families who might not be together this holiday season the chance to gather, to give thanks and to celebrate.
Now through Wed, Nov. 25, consumers can visit www.HappyThanksgathering.com for daily chances to enter a sweepstakes to win a $1,000 “Help Me Get Home” Visa rewards card to put toward a trip home this holiday season. They also have the option to enter a second sweepstakes for the chance to win a $250 “Help Me Host” gift card to help pay for a holiday feast with loved ones.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7671331-sc-johnson-a-family-company/
While encouraging homeowners not to take their chances when it comes to the risks of covered breakdowns around the home, American Home Shield, the nation’s largest provider of home warranties, is giving homeowners the chance to upgrade kitchen or laundry appliances through its “You Pick Three” sweepstakes.
Now through November 30, two lucky winners will be chosen to receive their choice of three GE appliances valued at up to $5,000 retail value, plus $200 towards installation.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7619451-american-home-shield-you-pick-three/
Jewelry Television® (JTV), the only shopping network focused exclusively on the sale of fine jewelry and gemstones, announced the launch of its national Let It Glow holiday campaign. The promotion features JTV's 2015 holiday collection, gift giving ideas and the chance to win a romantic Alaskan cruise getaway for two.
JTV's Let It Glow campaign runs now through Dec. 25, with special event pricing on some of the season's hottest jewelry trends including negative space rings, gemstone brooches, statement necklaces and more. Check out more details in the gift guide.
To view the multimedia release go to:
http://www.multivu.com/players/English/7372631-jewelry-television/
Imagine being diagnosed with one of the most rare and aggressive forms of breast cancer, given a five percent chance to live and told having children will never be an option. Southern California local Kommah McDowell was told just that— and then she went to City of Hope.
It is estimated that almost 40 percent of men and women in the U.S. will be diagnosed with cancer sometime during their lifetime. Kommah, who was diagnosed at age 29, now has her health and her son, thanks to discoveries made at City of Hope, where scientists and doctors turn laboratory breakthroughs into treatments that defeat cancer.
Today, the nonprofit research and comprehensive cancer center near Los Angeles is rolling out a new initiative that builds on its legacy of discovery to let people know that City of Hope not only offers a uniquely patient-centric, integrated approach to care, but also with the help of donors and volunteers, it is pursuing research that will change the future of medicine.
To view the multimedia release go to:
http://www.multivu.com/players/English/7665051-city-of-hope-miracle-science-soul-campaign/
