New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation
This weekend, more than twenty celebrated emerging contemporary artists transformed ordinary features of North 6th street in Brooklyn (Williamsburg), New York, into an extraordinary immersive and participative experience as part of ABSOLUT’s Open Canvas initiative. From wind art to crocheted fence tapestries and digital projections, the co-created interactive art exhibition celebrates the first iteration of ABSOLUT’s TRANSFORM TODAY™ global campaign, a movement inspiring creative risk-taking amongst today’s creative class.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62253-absolut-open-canvas-initiative-interactive-art-exhibition-brooklyn
Six Flags Hurricane Harbor marks the official first day of summer by celebrating the grand opening of its newest slide complex, Big Wave Racer, in support of New Jersey’s “Stronger Than the Storm” campaign. Proceeds from this event will benefit the Jersey Shore Convention and Visitor’s Bureau to aid in the rebuilding of area businesses impacted by Superstorm Sandy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62102-six-flags-hurricane-harbor-big-wave-racer-stronger-than-the-storm-campaign
In an effort to encourage children to spend more time outdoors and reconnect with nature, the U.S. Forest Service and the Ad Council are joining Sony Pictures Entertainment to launch a series of public service advertisements (PSAs) featuring characters and footage from Columbia Pictures/Sony Pictures Animation's upcoming family comedy The Smurfs™ 2. The PSAs are an extension of the U.S. Forest Service and Ad Council's Discover the Forest campaign and will be featured at an event on Saturday, June 22, at The Grove in Los Angeles as part of the studio's
Chic Outlet Shopping®, the Collection of luxury outlet Villages by Value Retail, has launched its new summer ‘Globalista’ campaign, which is set to thrill lovers of travel, fashion and luxury destination shopping.
As part of the campaign, Chic Outlet Shopping® has created a one-of-a-kind film directed by world-renowned photographer Mary McCartney and starring international style icons – US model and actress Milla Jovovich and art director Julia Restoin Roitfeld.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61923-chic-outlet-shopping-launch-globalista-campaign
Reflecting the transformative change happening at its properties, the iconic Marriott Hotels, the signature brand of Marriott International, Inc. (NYSE:MAR), today launched a new multi-year global marketing campaign. Called “Travel Brilliantly,” it is a bold move amplifying the brand’s dedication to leading the future of travel. The dynamic campaign reflects the lifestyle of the next generation of travelers, who seamlessly blend work and play in a mobile and global world. The campaign includes TV, digital and mobile advertising, a new brand look and logo, and enhanced social media platforms. In addition, Marriott is launching a new website – www.travelbrilliantly.com –revealing innovations under development, as well as a co-creation platform to solicit user-generated ideas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54185-marriott-hotels-new-brand-logo-and-marketing-campaign
Video gamers, roller coaster riders, surfers and music lovers across the country will be able to experience the fun and educational messages of the nation’s largest youth smoking prevention campaign. truth® begins its 14th annual nationwide summer tour on Saturday, June 15 in Seattle with its first stop on the Vans Warped Tour. truth’s crew of young adult “tour riders” will interact with teens across the country – educating them about the marketing tactics of the tobacco industry and the health effects, addictiveness and social consequences of tobacco use.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58845-truth-youth-smoking-prevention-summer-tour-to-travel-more-than-30-states
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A new national marketing campaign starring Wallace & Gromit, is setting out to inspire Britons to take a holiday at home this year. Led by VisitEngland and supported by the home nation tourist boards of Scotland, Wales and Northern Ireland, ‘Great Adventure’ is focused on a television advertisement encouraging consumers to book through their local travel agent.
Now, the national tourist board has released some cracking behind the scenes footage with Wallace & Gromit offering a peek at how the ad was made.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61919-visitengland-ad-campaign-wallace-gromit
The fashion industry is changing. A trend transformation has already taken place this year with London Plus Size Fashion Weekend (LPSFW), the first of its kind which was held during this year’s spring / summer London Fashion Week.
Stylish plus size retailer Curvissa are continuing to celebrate this penchant for size, something which is expressed in their latest TV ad campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60667-curvissa-summer-shoot-behind-the-scenes
The UNCF in partnership with the Ad Council, announced today the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to and through college.
Created pro bono by Y&R, new Better Futures PSAs transform the idea of donating to a cause to a more powerful idea of investing in the future, including the introduction of a stock for social change, where people can see the direct social return of their investment. Economists were consulted for the campaign and developed an algorithm to show the social return of donating just $10 to UNCF, including the impact on earnings, crime savings and health savings.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61200-uncf-ad-council-better-futures-campaign-african-american-education
Actress and mother of two Sarah Michelle Gellar is joining March of Dimes and Sanofi Pasteur on the Sounds of Pertussis® Campaign to help raise awareness about pertussis, also known as whooping cough, and the importance of adult vaccination. Pertussis is on the rise across the U.S., and infants and young children may be most vulnerable.
To view Multimedia News Release, go to http://www.multivu.com/players/English/61367-sanofi-pasteur-sounds-of-pertussis/
