Invacare Corporation (NYSE:IVC), the global leader in home and long-term care medical products, today is launching “Real Life,” a new campaign dedicated to raising awareness of the everyday struggles and achievements of those living with disabilities, ailments or advancing age. For these individuals, even “ordinary” tasks like getting dressed, preparing for the day ahead, caring for children, driving a car or going to work can require extraordinary effort — yet few people are aware of these everyday struggles and achievements. Invacare has created this awareness campaign and platform so that people can share their ‘real life’ stories — or the story of someone who inspires them — for a chance to win cash prizes for themselves and the charity of their choice.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/invacare/49159/
The new BUENA SALUD™ series of books (the phrase translates to “Good Health”) launches today with titles on heart health (foreword by CEO of the American College of Cardiology) and diabetes (foreword by CEO of the American Diabetes Association). Written by Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the book series is the first ever devoted to the health experiences of a growing Hispanic readership. The guides feature real-life stories and deliver health information and cutting-edge medical advances for individual diseases and conditions in a warm and conversational tone. The books are published simultaneously in English and Spanish. These authoritative and accessible guides each feature a “10-Point Program for Health,” facts and information in a useful Q&A format, and key questions to ask health providers. In a just published feature review, the Library Journal gave a starred review and called the BUENA SALUD™ series “essential reading” and “a crucial addition to any consumer health collection.”
A corpse, a homicide cop and a government sorceress. Who needs who more? Learn more about this book here, http://bit.ly/9v6Spj and its author here, http://dianewhiteside.com/ Paranormal romance
Are you ready for your close-up? Dove® is giving one real woman the ultimate close-up experience – a chance to show off her skin in a TV spot that will air during the season finale of ABC’s “Dancing with the Stars.” The Dove® Close-Up Challenge is a once-in-a-lifetime opportunity for a real woman to get a taste of what celebrities experience on the show. It celebrates the launch of Dove® VisibleCare™, a revolutionary new line of body wash that actually gives women visibly more beautiful skin in just one week. Actress and former “Dancing with the Stars” contestant Jennie Garth will announce the contest in a Dove®-sponsored TV spot airing during the Oscars telecast, LIVE Sunday, Feb. 27 (8:00 p.m. ET) on the ABC Television Network.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dovecloseup/48610/
Austin-based Tocquigny, an award-winning, nationally recognized interactive agency, was named a finalist for a 2011 SXSW Interactive Award in the Kiosk/Installation category for projects that live outside the standard browser experience.
Tocquigny is being honored for its work on Teradata Partners “At the Moment” Video Wall, a groundbreaking multi-platform video installation project developed for the 2010 Teradata PARTNERS Conference in San Diego. Tocquigny designed At the Moment as a real-time data visualization platform to exemplify The Socialization of Data (www.socializationofdata.com), a forward-thinking methodology Teradata uses to demonstrate the power of fusing non-traditional business data with traditional data. To illustrate this concept, Tocquigny created a video wall comprised of 52 LED monitors and three 77
This week Chobani, America’s #1 Greek yogurt brand, debuted their first national advertising push, “Real Love Stories.” The multi-faceted campaign, developed by Chobani and their advertising agency, Gotham, Inc., includes two national television commercials along with digital and out-of-home (OOH) ads.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/chobani/48717/
Inwi, the ambitious challenger operator in Morocco, has today announced the roll out of Sicap Customer Retention Platform, a flexible, plug and play solution which rewards Inwi subscribers for their mobile, fixed or Internet service loyalty.
The Sicap Customer Retention Platform is powered by the “Loyalty Manager”, a flexible real-time promotions and campaigning enabler.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/sicap/47598/
Activision Publishing, Inc. (Nasdaq: ATVI) announced today the worldwide debut of Skylanders Spyro’s Adventure, an entertainment breakthrough for the toy and video game industries. Through an innovative use of technology, the game allows players to transport real-world toys into virtual worlds of adventure through the “Portal of Power™.” These “toys with brains” can come to life inside the game in connection with multiple gaming platforms, as well as on handheld gaming devices, mobile devices and on the web, remembering achievements and level-ups wherever they go. This marks a wholesale change in the interaction between toys and video games, opening up new possibilities and revenue streams for both industries.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/skylandersgame/48523/
Bluefin Labs (www.bluefinlabs.com) unveiled technology today to discover and analyze what people say via social media about the shows and ads they watch on television in real time. The technology, currently in pilot with several global brands, agencies and media companies, lets marketers see audience response to mass media, providing insight to develop measurably more targeted and responsive campaigns.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bluefinlabs/48357/
Changing diapers is a heroic deed in the eyes of a baby, and Pampers Gifts to Grow program is teaming up with celebrity mom Bethenny Frankel to celebrate this and all the other wonderful things parents do each day for their babies and families that make them real, unsung heroes! Recognizing parents for all their hard work and dedication to their family, Pampers is unveiling a new year of gifts, incentives and rewards from their Gifts to Grow catalog that families can earn by purchasing Pampers branded products.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pampers/48084/
Only the most desperate colonists dare to make Hellhole a home. The planet is a dumping ground for undesirables and charlatans until an exiled general turns Hellhole into a place of real opportunity. If only these inhabitants knew the dangers that lie beneath the surface of the planet. Learn more about the book here: http://bit.ly/hdewk9 and its authors here: http://bit.ly/eYVSYZ and http://bit.ly/dJo6Sp Science Fiction
Now entering its seventh year, diane magazine, published by Rodale Custom Content & Marketing on behalf of Curves fitness clubs for women, has now touched the lives of more than six million women.
To view Multimedia News Release, go to http://www.multivu.com/players/English/45110-rodale-marketing/
