With September marking National Prostate Cancer Awareness Month and the kick-off of the 2015 NFL season, the Urology Care Foundation and the NFL have renewed their commitment to driving prostate health awareness, as well as teamed up to highlight a Public Service Announcement (PSA) focused on educating men about prostate cancer and encouraging them to take charge of their health through the Know Your Stats® campaign.
The Know Your Stats® campaign is a rallying force to connect, educate and inspire men across the country to know their prostate cancer risk and talk to their doctor about whether prostate cancer testing is right for them.
“It is important for men to know their risk and talk to their doctors so they can determine if prostate cancer testing is right for them,” said Richard A. Memo, MD, Chair of the Urology Care Foundation. “Having the tools and facts empowers individuals and their doctors to make informed decisions.”
Prostate cancer is the second most common cancer in America, affecting one in seven men. Odds increase to one in five if they are African American and one in three if they have a family history; however, the educational tools are making an impact. More men are talking with their doctors and getting tested, and fewer men are dying from the disease.
To view the multimedia release go to:
http://www.multivu.com/players/English/7365551-prostate-cancer-know-your-stats-psa/
Vitamin Bee, LLC today announced a new collaboration with the Bayer Bee Care Program through its “Vitamin Bee®” character to help promote the Feed a Bee initiative, bee advocacy and healthy nutrition awareness for children.
Created by veteran director and animator Geoffrey Kater, Vitamin Bee is the central character in a nutrition education program that encourages kids to eat nutritious foods and empowers them to make healthy lifestyle choices. Their approach is to teach children and have fun while doing it, with the help of a dynamic animated character, as well as an entire curriculum that entertains and educates through the use of videos, quizzes, activity sheets, games and hands-on lessons.
“Vitamin Bee is a great role model that teaches kids about the value of the honey bee to our planet, our food supply and our daily lives,” said Geoffrey Kater, creator of Vitamin Bee. “We hope that getting kids to appreciate the role of the honey bee at an early age will encourage them to be great bee advocates for their entire lives. Vitamin Bee speaks a language that kids understand and uses humor to teach them these important lessons. I think we’ve created a great thing here and I’m so happy to be working with the Feed a Bee program and to be part of the Bayer Bee Care Center to help educate schools, kids and families alike.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7452952-bayer-vitamin-bee-feed-a-bee/
Today Boys & Girls Clubs of America (BGCA), the nation’s #1 advocate for kids and teens, launched their new Boys & Girls Clubs - Alumni & Friends Club to engage its estimated 16 million Club Alumni. Alongside Alumni & Friends Club spokesperson Shaquille O’Neal, numerous other celebrity ambassadors, hundreds of local Boys & Girls Clubs, corporate and media partners, BGCA is calling former Club members to join the movement in building great futures for the next generation.
“Boys & Girls Clubs have impacted the future of multiple generations, with 54 percenti of our Alumni saying that their Club saved their lives,” said Jim Clark, president & CEO of BGCA. “We want to reconnect with the millions of former Club kids and issue a call to action to come together as advocates and ambassadors for Clubs around the country, so that every kid in America has an open door to a great future.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7618751-boys-and-girls-clubs-alumni/
Lake Research Partners and Bellwether Research and Consulting recently released a new national poll sponsored by the American Motorcyclist Association (AMA) that finds likely 2016 voters have widespread and serious concerns about ethanol’s unintended consequences—including damage to engines, land conversion and food prices.
“Voters across party lines express grave concerns for the impacts of the corn ethanol mandate from the Renewable Fuel Standard that touch many parts of their lives from the cars they drive to the food they buy,” said Celinda Lake, president of Lake Research Partners. “They strongly support bi-partisan proposals that would reduce the impact of corn ethanol, and particularly support the Environmental Protection Agency reducing the amount of corn ethanol required by law.”
As the EPA recently closed the comment period on its proposed ethanol volumes for 2014, 2015 and 2016, the poll also shows that 67 percent of people favor the agency setting ethanol volumes below what is required by law, with 68 percent of Democrats and 71 percent of Republicans supporting volumes lower than the statute.
To view the multimedia release go to: http://www.multivu.com/players/English/7576751-ama-national-ethanol-voter-poll/
The Sleeping King is the start of a new fantasy series by New York Times and USA Today bestselling author, Cindy Dees.The Sleeping King is the first in an epic fantasy series, featuring the best of the genre: near immortal imperial overlords, a prophecy of a sleeping elven king who’s said to be the savior of the races . . . and two young people who are set on a path to save the day. Find out more at http://dragoncrest.com/ and http://us.macmillan.com/books/9780765335142 Fantasy
Penfolds, Australia’s leading winemaker, is delighted to once again partner with GQ Magazine, the premier men’s magazine for style and culture, and launch the second annual joint search for the “Best Dressed Somm” of 2015. Until September 30, 2015, wine professionals employed in the U.S. and Canada as sommeliers, also referred to as “somms,” are encouraged to submit their most dapper photos on Instagram and Twitter using the hashtag #BestDressedSomm for a chance to win the coveted title of Penfolds and GQ’s Best Dressed Somm 2015.
“In top restaurants across North America, modern day sommeliers challenge traditional wine attitudes and rules and set new trends in wine and style,” said DLynn Proctor, Penfolds U.S. Winemaking Ambassador. “A somm’s personal style is about exploring and knowing how to choose, and as a fellow somm I’m excited to be part of Penfolds’ and GQ’s celebration of style as a component of the total wine experience.
To view the multimedia release go to:
http://www.multivu.com/players/English/7614451-penfolds-gq-best-dressed-somm/
The National Insurance Crime Bureau (NICB) is warning drivers to take their keys and lock their vehicles, or risk becoming a statistic. Some 45,000 drivers last year admitted that they had left their keys in the car when it was stolen.
“This may sound like a broken record,” said NICB President and CEO Joe Wehrle. “But the simple fact is, too many people make it easy for car thieves. We repeatedly warn motorists to lock it up and take the keys, but our research shows that in too many cases, that’s not happening. Today’s vehicles have excellent anti-theft systems, but they don’t work if you don’t use them.”
The new PSA, “If Only Cars Could Talk,” uses animated cars to drive home the point that a thoughtless driver may regret the decision to leave the car unlocked with the keys inside because they are only making a quick stop.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7523154-nicb-psa-warns-of-car-and-cargo-theft/
The St. Baldrick’s Foundation, a volunteer-powered charity dedicated to funding children’s cancer research, is recognizing National Childhood Cancer Awareness Month with a number of activities planned throughout September. As the leading non-governmental funder of childhood cancer research grants, St. Baldrick’s is asking people to get involved by helping to raise awareness and funds for childhood cancer research.
“One in five kids with cancer will die in the first five years of diagnosis, and those that do survive face a lifetime of serious health issues caused by the toxicity of their cure,” said Kathleen Ruddy, CEO of St. Baldrick’s. “The American public wants kids with cancer to be a national health priority, but our leaders are leaving these kids behind with the lack of federal research funding. We are calling upon everyone to speak up about the need for increased childhood cancer research funding as well as to stand up in support of kids with cancer during this important month.”
Today, as part of the official kickoff for Childhood Cancer Awareness Month, St. Baldrick’s will ring the opening bell at the NASDAQ Stock Market. St. Baldrick’s board members will be joined by researchers, as well as children and families directly affected by childhood cancer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7610751-st-baldricks-childhood-cancer-awareness-month/
JUST Water, a new 100% spring water from JUST™, has launched in Tetra Pak’s Tetra Top® paper-based bottle. This marks the U.S. launch of this contemporary, one-step open package that offers a new way for brands to deliver grab-and-go beverages to forward-thinking consumers. Tetra Top is a departure from traditional beverage packaging with its clean, modern look, bottle-shaped design and recyclable packaging made primarily from paper, a renewable resource.
“With focus on environmental and social stewardship, JUST Water offers consumers a different type of packaged water that feels as good as it tastes,” said Grace Jeon, CEO of JUST™. “Tetra Top aligns with our brand ethos. The carton delivers a sleek, sustainable package that not only protects our great water but also is compelling to our consumers.”
JUST™ selected Tetra Top because of the carton’s low carbon footprint and a manufacturing process that conserves energy and water. Moreover, the carton has post-recyclable use as paper products and green building materials.
To view the multimedia release go to:
http://www.multivu.com/players/English/7609551-tetra-pak-just-water/
Klarna, Europe’s leading payment solutions providers, today announced the official launch of commercial operations in the U.S. with Overstock.com as its first major retail partner. According to Overstock.com, this partnership will bring a simplified buying experience on mobile devices, enabling Overstock.com shoppers the ease of buying from their smartphone or tablet with just one tap.
“We’re incredibly excited to launch Klarna in the U.S. To do so together with a partner of such a massive scale as Overstock gives us a huge boost into the market”, said Brian Billingsley, CEO of Klarna North America. “U.S. consumers are looking for a simpler and safer way to buy and retailers are looking for better ways to engage their consumers and increase their checkout conversion. The early success we’ve had with Overstock show the massive opportunity to turn more browsers into buyers.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7600151-klarna-launches-overstock-u-s/
To help officially launch Prostate Cancer Awareness Month, the Prostate Cancer Foundation (PCF) has released a new public service announcement featuring Emmy® Award-winning sports anchor and prostate cancer survivor, Brian Custer. This survivor story aims to raise awareness about the importance of prostate cancer screening among African-American men by delivering a simple message: Man Up and Get Checked.
“As men, we have this ego…we think we’re too macho to go to the doctor and undergo this type of check-up,” said Custer, who hosts Showtime Championship Boxing. “But the truth is: If you don’t get checked, you’re cheating your family out of having a husband or father around. And you’re cheating yourself out of life. I hope when people hear my story, they’re motivated to take action by saying: ‘I’m going to get checked, I’m going to make sure my dad or husband gets checked, too.’”
To view the multimedia release go to:
http://www.multivu.com/players/English/7598151-prostate-cancer-foundation-brian-custer/
UBS launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with images by Annie Leibovitz, the campaign also refreshes the strong UBS brand with a contemporary look and feel. The external launch follows a three-month internal campaign that inspired unprecedented rates of employee engagement.
“The brand campaign is an expression of the successful strategic transformation UBS has undergone over the past four years,” said Sergio P. Ermotti, Group Chief Executive Officer. “Reflecting the strategic transformation through our branding gives us additional momentum.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7612551-ubs-launches-global-brand-campaign/
