Federally funded research that provides a deep understanding of cancer is spurring advances against many types of the disease. With a strong bipartisan commitment from Congress to keep investment in biomedical research a national priority, we can accelerate our pace of progress and save more lives from cancer, according to the seventh annual American Association for Cancer Research (AACR) Cancer Progress Report, released today.
Basic research in the fields of immunology and cancer genetics has recently been harnessed to develop two new forms of cancer treatment: immunotherapy and precision medicine. As detailed in the report, the utility of these treatments is expanding rapidly. In May 2017, the U.S. Food and Drug Administration (FDA) heralded a new dawn for precision medicine when it approved the immunotherapeutic pembrolizumab (Keytruda) for treating patients with any solid tumor harboring specific genetic characteristics. This is the first anticancer therapeutic approved based on cancer biomarkers rather than the location in the body where the cancer originated.
To view the multimedia release go to:
https://www.multivu.com/players/English/8155051-aacr-cancer-progress-report-2017/
Join Shana on her great adventure-of-the-heart. As she spends time with her family ‘shopping’ for hugs. This sweet story, inspired by an actual event, teaches children the importance of patience & self-reliance, empathy & self-awareness and to always trust their instincts. In addition, The Hug Store book “extras” also features research on why hugs are important as well as safety recommendations to discuss with children when hugging.
https://www.facebook.com/TheHugStoreBook/ children, self-help
Country music superstar Luke Bryan is no stranger to celebrating America’s hard-working farmers. At this year’s Bayer Presents Luke Bryan Farm Tour, tour sponsor Bayer will join him in toasting U.S. farmers with its Here’s To The Farmer campaign.
“I come from a farming background so I understand the hard work and passion it takes for farmers to feed America and feed the world,” Bryan said. “That’s why I’m proud to join my friends at Bayer in thanking farmers for everything they do by saying, ‘Here’s To The Farmer.’ ”
To view the multimedia release go to:
https://www.multivu.com/players/English/77126511-bayer-luke-bryan-heres-to-the-farmer-campaign-tour/
FAIR Health has launched a groundbreaking website, YouCanPlanForThis.org, aimed at transforming how people in New York State engage in healthcare planning. A next-generation transparency tool, the free site gives New Yorkers unprecedented access to accurate medical and dental costs and comprehensive educational resources, so they can plan financially for a procedure or episode of care. A national, independent, nonprofit organization dedicated to bringing transparency to healthcare costs and health insurance information, FAIR Health developed YouCanPlanForThis.org by building on its existing, award-winning consumer website and mobile app, with the support of the New York State Health Foundation (NYSHealth).
To view the multimedia release go to:
https://www.multivu.com/players/English/8087151-fair-health-youcanplanforthis-healthcare-planning/
Meet orphaned animals that found happy homes! From cats and dogs to pigs and sheep, the amazing animals featured in 125 Pet Rescues have had awesome adventures. Their heartwarming true tales are sure to inspire the next generation of animal caretakers. Hear from canine adoptee Bob Barker and get a peek inside the book in this video! Buy the book at: NG Store: https://shop. nationalgeographic.com/p…Amazon: http://amzn.to/2nFNzdb animals and kids
Attention moms, dads, grandmas, grandpas and everyone in between: Toys“R”Us® today unveiled its 2017 Holiday Hot Toy List. As the leading expert on all things toy, the Toys“R”Us team has traveled the world over the past two decades to uncover hot trends and toy phenomena like Tickle Me™ Elmo, Zhu Zhu Pets®, Hatchimals™ and more, so they can provide parents and gift-givers with the inside scoop on kids’ most-wanted playthings. This year’s list is no exception, featuring items from Hatchimals Surprise™ to PAW Patrol Sea Patroller™ and more than 20 items available exclusively at Toys“R”Us (cue Luke Skywalker’s Landspeeder™). Eager holiday shoppers can rest easy knowing they can get the comprehensive list of this year’s 50 hottest toys at Toysrus.com/HotToys.
“At Toys“R”Us, it’s serious business deciding which toys make the cut and end up on our Holiday Hot Toy List, ” said Ariana Gentry, Toys“R”Us President of Play. “Not only is this year’s list filled with ultra-hot and kid-approved gifts – but I can personally say that each of these toys are super FUN to play with!”
To view the multimedia release go to:
https://www.multivu.com/players/English/8039752-toys-r-us-2017-holiday-hot-toy-list/
To motivate parents and their children to spend more time in nature together, the U.S. Forest Service and the Ad Council today launched a new public service advertisement (PSA) campaign urging families to experience the many wonders of nature close to home together.
The PSAs, created in partnership with The Foundry, Time Inc.’s state-of-the-art creative lab and content studio, focus on family time in nearby forested environments, reminding parents that having a nature experience with their children is not only easy and local, but also fun and full of learning opportunities and benefits. This is the first time that the Ad Council has worked with the creative division of a media company that has iconic roots in publishing on a large-scale production on behalf of one of its PSA campaigns. A range of Time Inc. properties are also donating print and digital advertising space in support of this campaign.
To view the multimedia release go to:
https://www.multivu.com/players/English/8171051-new-ad-council-u-s-forest-services-discover-the-forest-psa/
Quadratic equations, factorization, and imaginary numbers are all math concepts often learned in high school algebra. Now imagine determined fourth, fifth or sixth graders quietly working through these concepts on their own. This is exactly what you would see if you peeked into many Kumon Centers.
As a learning program based on ability, rather than age or grade, Kumon Instructors across North America are helping children learn without limits by inspiring them to reach heights they never imagined possible. It is common to see children in Kumon Centers studying math and/or reading material two to three years above their school grade level.
To view the multimedia release go to:
https://www.multivu.com/players/English/7970152-kumon-learning-without-limits-student-stories/
Ball Aerospace successfully delivered the Joint Polar Satellite System-1 (JPSS-1), NOAA’s next-generation polar orbiting weather satellite, to Vandenberg Air Force Base in California on Aug. 31, where it is scheduled to launch Nov. 10, 2017. This follows a successful pre-ship review with NASA at Ball’s Boulder, Colorado, manufacturing complex.
“The arrival of the spacecraft at Vandenberg is a tremendous milestone for the program and the culmination of excellent collaboration and hard work by the JPSS-1 team – NOAA, NASA, Ball, Harris, Raytheon and Northrop Grumman,” said Rob Strain, president, Ball Aerospace. “This advanced weather satellite will play a significant role in providing actionable environmental intelligence to decision makers in government and business, and to the general public.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7703951-ball-aerospace-noaa-jpss-1-weather-satellite/
Four out of eight small pickup trucks evaluated by the Insurance Institute for Highway Safety earn good ratings for occupant protection in all five IIHS crashworthiness evaluations, but the lack of an automatic emergency braking system and poor-rated headlights means these pickups fall short of qualifying for either of the Institute’s safety awards.
IIHS engineers evaluated two body styles of each pickup — crew cab and extended cab. Crew cabs have four full doors and two full rows of seating. Extended cabs have two full front doors, two smaller rear doors and compact second-row seats. The Institute tests the two most popular versions of pickups because their performance can vary by body style. The ratings in this round of evaluations apply to 2017 models.
Volvo Cars, the premium carmaker, will bring a new standard of safety and user experience to the small SUV premium segment with the launch of the new Volvo XC40 this autumn.
Developed around the challenges of modern city life, the XC40 aims to make the daily urban commute less stressful and more enjoyable, as drivers in the segment can now rely on the award-winning safety, connectivity and infotainment technologies known from Volvo’s acclaimed new 90- and 60 Series cars.
“The XC40 is our first car in this rapidly growing segment and has a clear focus on navigating today’s hectic city environments. Building on Volvo’s heritage as the leader in safety, the new XC40 will offer the best possible safety standards combined with an easy-to-use interface and convenient connected services,” said Håkan Samuelsson, president and chief executive.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8170551-volvo-cars-xc40-suv-designed-city-living/
The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.
Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/
