This week Chobani, America’s #1 Greek yogurt brand, debuted their first national advertising push, “Real Love Stories.” The multi-faceted campaign, developed by Chobani and their advertising agency, Gotham, Inc., includes two national television commercials along with digital and out-of-home (OOH) ads.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/chobani/48717/
Fisher-Price®, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT), and Disney Consumer Products rocked the house at New York Toy Fair for the debut of the innovative and engaging Rock Star™ Mickey. more... Last year's hugely popular Dance Star Mickey brought the iconic character to life for a new generation of fans as he soared to the top of kids' wish lists and was among the hottest toys of the holiday season. This year the excitement moves from the dance floor to the rock stage for a truly authentic rock star experience for kids.
Genworth Financial, Inc. (NYSE: GNW). Keeping their word. This is the number one reason Americans aim to keep a promise, according to the recent Genworth Promises Survey. The survey, designed to uncover why and to whom people make and keep promises, also revealed that people are highly motivated by family priorities. Sixty percent of U.S. adults reported they keep promises to satisfy a loved one, and 59 percent to show they care. When it came to delivering on their promises, more than half of those who have ever made a promise, 65 percent, gave themselves an “A” in keeping promises. The Genworth Promises Survey, which was conducted online by Harris Interactive® among 2,235 U.S. adults aged 18+ on behalf of Genworth Financial was released today.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/genworthpromises/48546/
Activision Publishing, Inc. (Nasdaq: ATVI) announced today the worldwide debut of Skylanders Spyro’s Adventure, an entertainment breakthrough for the toy and video game industries. Through an innovative use of technology, the game allows players to transport real-world toys into virtual worlds of adventure through the “Portal of Power™.” These “toys with brains” can come to life inside the game in connection with multiple gaming platforms, as well as on handheld gaming devices, mobile devices and on the web, remembering achievements and level-ups wherever they go. This marks a wholesale change in the interaction between toys and video games, opening up new possibilities and revenue streams for both industries.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/skylandersgame/48523/
Subaru of America, Inc. walked a different path for the face-off at Cowboys Stadium, resulting in a 500% increase in planned social and viral engagement.
In conjunction with its sponsorship of Animal Planet’s “Puppy Bowl VII,” Subaru invited owners across the country to walk their dogs on game day. Supporters pledged to participate on Subaru.com and through the company’s Facebook page.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/subaru/47368/
EMD Serono, Inc., an affiliate of Merck KGaA, Darmstadt, Germany, today announced the opening of a state-of-the-art research center in Billerica, MA, establishing it as a “hub” within the Merck KGaA research organization. Representing a $65 million investment, the Billerica research facility supports the company’s commitment to developing and discovering innovative treatments in oncology, neurodegenerative diseases and infertility. Nearly 100 new jobs will be added in Massachusetts as a result of the building expansion.
To view Multimedia News Release, go to
http://multivu.prnewswire.com/mnr/emdserono/48166/
Coty Inc. announces the launch of Reveal by Halle Berry, an alluring new fragrance that speaks to the iconic beauty’s glamour and confidence while revealing the intriguing complexity of a woman.
To view Multimedia news Release, go to http://multivu.prnewswire.com/mnr/coty/48362/
In keeping with its commitment to giving customers the very best selection and shopping experience, J. C. Penney Company, Inc. (NYSE: JCP) has rolled out its findmore® smart fixture to over 120 select stores across the country. Additionally, in conjunction with the launch of its Modern Bride concept, the Company will begin rolling out a findmore experience using iPad to 50 fine jewelry departments.
To view Multimedia News release, go to http://multivu.prnewswire.com/mnr/jcpenney/48219/
Avon Products Inc. today officially announced a breakthrough anti-aging sun care collection — ANEW Solar Advance with RepairShield™ Technology. The research behind this revolutionary line was unveiled at the American Academy of Dermatology’s 69th annual meeting. The ANEW Solar Advance anti-aging sun care line not only provides superior protection against the sun’s damaging rays with photostable broad-spectrum UVA/UVB protection, but is also designed to repair skin cell sun damage.* Patented RepairShield Technology™ is designed to protect skin by stimulating its natural antioxidant defense system to fight free radicals and to repair by activating skin’s natural repair process.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42980/
Close-Up TV News recognizes SB International for its commitment to providing quality products to the energy sector and its advocacy for the exploration of alternative fuels.
From the drills used to extract oil to the pipelines needed to transmit natural gas, steel remains one of the most vital resources for American and International industry. But while there are many domestic producers of steel, there still exists a gap between need and demand that can only be met through the import of steel products. Founded in 1981, SB International (http://www.sbisteel.com) specializes in importing steel and other steel products for distribution throughout North America.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sbintl/47530/
J. C. Penney Company, Inc. (NYSE: JCP) today announced the arrival of its exclusive Modern Bride concept in its bridal fine jewelry departments in stores and on jcp.com and modernbride.com. A unique collaboration with Condé Nast, the Modern Bride concept is devoted to providing trusted quality, timeless style and outstanding customer service through a special shopping experience catering to today’s bridal customer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48220/
Optimer Pharmaceuticals, Inc. (NASDAQ: OPTR) announced The New England Journal of Medicine has published results from the North American Phase 3 trial evaluating the safety and efficacy of the Company’s novel antibiotic fidaxomicin as a treatment for patients with Clostridium difficile infection (CDI). The Phase 3 trial showed that fidaxomicin significantly reduced recurrence rates and increased global cure rates when compared to vancomycin, the only treatment approved by the U.S. Food and Drug Administration for CDI. The article titled,
