Who ever thought bed-hopping could be so rewarding? On June 26th, hundreds of New Yorkers went on an exciting “Bedventure” thanks to Hotels.com® and its loyalty program, Welcome Rewards™. Participants went on a whirlwind, virtual vacation by “flying” from one exotic destination to the next on a larger-than-life, custom-made bed during the free outdoor event. New Welcome Rewards members who signed up on the spot were automatically entered to win one of three five-night stays at a destination of their choice, a $500 cash card, and a FlipCam.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52874-hotelsdotcom-takes-new-york-city-on-a-bedventure
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Chobani, America’s number one selling yogurt brand, debuted its first national television advertising campaign this month to support Chobani Champions, the authentic strained Greek low fat yogurt made just for kids. As part of the “Win the Day” campaign, the television spot features two-time Olympic medalist and U.S. softball sensation Jennie Finch and her own “champion,” 6 year old son Ace.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56658-chobani-champions-helps-parents-and-kids-win-the-day-with-jennie-finch
Advanstar (www.advanstar.com), one of the world’s largest producers of trade shows and events, is teaming up with Stan Lee’s Comikaze Expo presented by POW! Entertainment as a strategic and operating partner to expand the Comikaze show and brand globally. The announcement was made from the floor of Licensing Expo 2012 (www.licensingexpo.com) with a video greeting from Stan Lee and ceremony with legendary horror icon Elvira, Mistress of the Dark.
“We’re committed to making this expo the largest consumer show in the world! Advanstar will help us get even more entertainment and pop culture brands to showcase their work in front of millions of fans,” said Stan Lee. “Excelsior!”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56725-advanstar-stan-lee-s-comikaze-expo-pow-entertainment-branding-partners
National blood stocks have fallen by 7% over the jubilee weekend according to latest figures from NHS Blood and Transplant (NHSBT) which today launches its annual awareness campaign, National Blood Week, to urge the public to donate blood.
During the National Blood Week recruitment drive additional appointments have been created and selected blood donor sessions have extended opening hours to give donors more flexibility to schedule a visit. Regional recruitment events will also be driving awareness and enabling people to sign up.
To launch the 2012 National Blood Week, Made In Chelsea’s Rosie Fortescue has rolled her sleeves up to recreate the heroic ‘Rosie the Riveter’ WWII poster and issue a rallying cry for new and existing blood donors to come forward. Rosie Fortescue, who shares her name with the 1940s poster girl, said: “This woman clearly knew how to get things done, and I feel honoured to become a modern day campaigner for the national blood stock build. Blood supplies are vital to the health service and every unit of blood can save or improve the lives of up to three people.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56548-nhs-blood-transplant
The lucky audience invited to attend a special sneak preview of KATY PERRY: PART OF ME at the Apollo West End in London on Thursday, 7th June, was given an added surprise when the pop superstar turned up in person to introduce her new 3D feature.
Completely unaware of Katy’s appearance in advance, the awe-struck crowd cheered and applauded enthusiastically as she made her way into the auditorium, where she also took time to hand out 3D glasses and popcorn to her eager audience.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56542-paramount-pictures-katy-perry-part-of-me
Today, Zippo celebrated manufacturing excellence with the production of its 500 Millionth windproof pocket lighter. A historic milestone for the renowned Pennsylvania company, the celebration was made even more meaningful as it also fell on the birthday of the company’s late founder, George G. Blaisdell. George Duke, Blaisdell’s grandson and current Zippo owner and chairman of the board, presented the 500 Millionth lighter to employees at an exclusive ceremony and placed it in a new exhibit at the company’s museum, where it joined other historical lighters, including the first Zippo lighter ever made.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54743-zippo-celebrates-production-of-its-500-million-th-windproof-pocket-lighter
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On May 26, 2012, the 22 teams competing for the Solar Decathlon China 2013 made a group appearance to the public in the City of Datong, Shanxi Province, marking the successful close to the team selection process and the official start of the promotion phase.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56423-solar-decathlon-china-2013
On the eve of Memorial Day, a star-studded line-up will grace the stage for one of PBS’s highest-rated programs, the NATIONAL MEMORIAL DAY CONCERT. The multi award-winning television event honors the service and sacrifice of all our men and women in uniform, their families at home and those who have made the ultimate sacrifice for our country. The concert will feature riveting performances from some of the world’s biggest stars. In addition, acclaimed actors will present personal stories of love and sacrifice submitted by viewers through the concert’s Virtual Wall of Remembrance.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/capitalconcerts/47462/
