More than half of America’s boomer caregivers, ages 40 to 60, need support and help, according to a new survey conducted by AARP and the Ad Council. The survey coincides with the launch of a new multimedia public service advertising (PSA) campaign created to provide information and support to the more than 42 million unpaid caregivers nationwide, many of whom feel isolated and alone in caring for their loved ones. The new Caregiver Assistance PSAs, created pro bono by ad agency Butler, Shine, Stern & Partners (BSSP), illustrate the physical, emotional and mental strain on caregivers, communicating that there is help and “together we can be stronger.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/57429-caregiver-assistance-aarp-ad-council
Amway recently launched NUTRILITE® Ultimate Bone Health Solution, a new product containing two different nutritional supplements to help not only build bone, but also preserve and strengthen it. Bone health is a significant concern in the U.S., where it’s estimated that more than 61 million women and men aged 50 and over will be affected by either osteoporosis or low bone mass by 2020.
Amway also introduced the new NUTRILITE Bone Health app with information, tips, and questions to assess osteoporosis risk. NUTRILITE is the world’s No. 1 selling vitamins and dietary supplements brand and is available exclusively from Amway Independent Business Owners.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55816-amway-nutrilite-ultimate-bone-health-solution-reduce-risk-of-osteoporosis
Antonio Esfandiari earned a place in the record books last night by outlasting a field of multi-millionaires and billionaires to earn the richest payday in poker tournament history. Esfandiari, a 33-year-old poker pro and magician from Las Vegas, put up a cool $1 million to enter the BIG ONE for ONE DROP and walked away with a massive return on his investment: $18,346,673 million.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56955-world-series-of-poker-hosts-richest-event-in-game-s-history-big-one-wsop
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Forty-eight multimillionaires and billionaires from around the globe descended on the Rio All-Suite Hotel & Casino yesterday (July 1) to begin competing in the highest stakes poker tournament ever conceived. Nearly every participant in the sellout field put up a cool $1 million to enter the BIG ONE for ONE DROP; the winner, who will be identified late July 3 or early July 4, will score an unprecedented prize of $18,346,673.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56955-world-series-of-poker-hosts-richest-event-in-game-s-history-big-one-wsop
As jcpenney sets its sights on becoming America’s favorite store, the Company has launched jcp cares, a new charitable giving program. Through jcp cares, jcpenney will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the Company’s featured charity partner. jcp cares will kick-off July 1 with jcpenney’s support of the USO (United Service Organizations), a nonprofit, congressionally chartered, private organization dedicated to lifting the spirits of America’s troops and their families. Along with round-up donations raised by customers throughout the month of July, jcpenney will be making a $1 million donation to the USO. jcpenney will also donate $1 – up to $50,000 – to the USO for each customer that checks in to a jcpenney store via foursquare from July 23-31.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57028-jcpenney-launches-charitable-giving-program-jcp-cares
Imagine starting a company from nothing and selling it six years later for over $100 million? Finally, here’s a book about how to prosper in business and life by someone whose only advantage from poverty to success has been to live the three simple steps he teaches. Try them yourself. Find out more here, http://bit.ly/IWxRh6 Non-Fiction
PetSmart Charities has teamed up with actor Josh Duhamel to launch the “High-Five for Pet Adoption” campaign celebrating the 5 million pets’ lives that have been saved through PetSmart Charities’ Adoption Centers. The campaign aims to increase public awareness about the importance of pet adoption to save millions more pets that still need lifelong, loving homes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56322-josh-duhamel-joins-petsmart-charities-to-raise-pet-adoption-awareness
Tomorrow, the U.S. Postal Service will commemorate the Girl Scouts’ 100th anniversary during the world’s largest sing-along to issue the Celebrate Scouting First-Class Mail Forever stamp.
Available nationwide tomorrow, the stamp will be dedicated at the Washington Monument grounds on the National Mall at the Girl Scouts Rock the Mall: 100th Anniversary Sing-Along, where nearly a quarter-million girls will converge during the organization’s centennial anniversary.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55501-u-s-postal-service-girl-scouts-100th-anniversary-scouting-stamp
Today, Zippo celebrated manufacturing excellence with the production of its 500 Millionth windproof pocket lighter. A historic milestone for the renowned Pennsylvania company, the celebration was made even more meaningful as it also fell on the birthday of the company’s late founder, George G. Blaisdell. George Duke, Blaisdell’s grandson and current Zippo owner and chairman of the board, presented the 500 Millionth lighter to employees at an exclusive ceremony and placed it in a new exhibit at the company’s museum, where it joined other historical lighters, including the first Zippo lighter ever made.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54743-zippo-celebrates-production-of-its-500-million-th-windproof-pocket-lighter
Orexigen® Therapeutics, Inc. (Nasdaq: OREX) today announced that the Light Study, a long-term research study of Contrave® (naltrexone SR/bupropion SR), a new, investigational drug being evaluated for weight loss, has begun enrolling patients at clinical sites throughout the United States. The Light Study is designed to assess the cardiovascular health outcomes of Contrave.
Nearly 93 million Americans are affected by obesity, and that number is predicted to increase to 120 million Americans within the next five years. More than one-third of adults in the United States are affected by obesity. Obesity increases the risk of heart disease, type 2 diabetes, some types of cancer, sleep apnea, and a variety of other conditions. Medical research suggests that losing just five percent of your body weight can significantly improve your health and reduce the risk of complications from type 2 diabetes and heart disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56480-lightstudy
One year after an innovative building retrofit project, the Empire State Building is ahead of plan and has exceeded its year one energy-efficiency guarantee by five percent, saving $2.4 million and establishing a commercial real estate model for reducing costs, maximizing return on investment, increasing real estate value, and protecting the environment.
“First and foremost, making the Empire State Building energy efficient was a sound business decision that saved us millions of dollars in the first year,” said Anthony Malkin of the Empire State Building Company. “We have a proven model that shows building owners and operators how to cut costs and improve the value of their buildings by integrating energy efficiency into building upgrades.”
To view Multimedia News Release, go to http://www.multivu.com/players/English/55313-johnson-controls-empire-state-building-efficiency/
