Knoxville Zoo is now Zoo Knoxville, emphasizing its commitment to animals first and foremost. The new brand for East Tennessee’s beloved destination attraction is an expression of its core values: wildly fun on the outside, serious about animals on the inside. The launch of the zoo’s new brand is the culmination of extensive market research and reflects the nonprofit organization’s focus on delivering dynamic guest experiences while inspiring action for wildlife and wild places.
“We deliver an unforgettable guest experience. We’re wildly fun,” said Lisa New, president and CEO. “Zoo visitors love connecting with magnificent animals in natural habitats and enjoying facilitated fun. It’s about making lifetime memories with your kids.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7754151-knoxville-zoo-rebranding/
Globally, 1.2 billion people have no access to electricity. On the occasion of VELUX 75th anniversary the company decided to address this issue. Together with the social business Little Sun and the NGO Plan International they are collaborating to bring clean, reliable and affordable light to off-grid regions in Zambia, Sierra Leone and Zimbabwe.
14,500 Natural Light lamps from the VELUX Group have now arrived in Africa and the first recipients can already look forward to a better quality of life.
Among them are young girls between 10 and 18 years of age who live in a safe house in the slum area Mntendere in the Zambian capital Lusaka.
"The lamps mean the girls can do their homework when they get back from school and can feel safer at night, instead of huddling together in the dark after sunset. And it’s particularly important for our children that they feel safe – many are carrying the mental baggage such as the trauma of violence, rape or drugs," says safe house manager Verann Delarey.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7769151-velux-natural-light-and-life-zambia/
Through thousands of hours meeting with women from Dallas to Taipei, Sao Paulo to Paris, Neutrogena® uncovered a universal truth – women are stepping back to examine what’s possible in their lives so they can pursue their dreams. Always on a mission to create, innovate, and rethink what’s possible in skincare, Neutrogena® identified this shared value and was inspired to launch its first-ever global campaign: “Neutrogena. See What’s Possible.™”
“Neutrogena® started as a dream, and through scientific discovery, creative thinking and the resilience to defy expectations without any compromises, a brand was born,” said Alicia Sontag, President, Beauty Care, Johnson & Johnson Consumer Inc. “We support women around the world and are proud to help them put their best face forward as they pursue their own dreams – big or small.”
The “Neutrogena. See What’s Possible™” campaign will debut with a commercial voiced by Brand Ambassador and creative consultant Kerry Washington which features real women following their passions. The empowering video brings to life the brand’s point of view on beauty – what really makes a woman beautiful is the ability to look in the mirror and know that anything is possible. In addition, educational and inspiring digital content designed to encourage her along her journey will be leveraged through social platforms in over 27 countries around the world, making this the largest digitally-driven campaign the brand has ever executed.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770451-neutrogena-see-what-s-possible/
Five international apprentices visited global construction and mining equipment manufacturer XCMG's headquarters in Xuzhou, China for a one-week immersive XCMG Apprentice Program from January 18 to 24.
The program was the company's first time bringing global apprentices to China; five apprentices from the United States, Brazil, Russia, Kenya and Pakistan stood out from a global selection.
The participants came from different backgrounds but shared the same interest towards the construction and machinery industry. In addition to the comprehensive tour led by XCMG employees that included visits to the crane assembly factory and Asia's largest vibration and noise lab, as well as engaging activities like operating excavators, the apprentices also acted as their mentors' assistants, learning about the state-of-the-art technologies in construction machineries through a day's work.
"XCMG has a keen focus on cultivating talents and encouraging communication through educational programs like XCMG Apprentice, which has introduced XCMG's technological and innovational achievements to the international community," said Wang Min, chairman and president of XCMG.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7764851-xcmg-apprentice-program/
Five international apprentices visited global construction and mining equipment manufacturer XCMG's headquarters in Xuzhou, China for a one-week immersive XCMG Apprentice Program from January 18 to 24.
The program was the company's first time bringing global apprentices to China; five apprentices from the United States, Brazil, Russia, Kenya and Pakistan stood out from a global selection.
The participants came from different backgrounds but shared the same interest towards the construction and machinery industry. In addition to the comprehensive tour led by XCMG employees that included visits to the crane assembly factory and Asia's largest vibration and noise lab, as well as engaging activities like operating excavators, the apprentices also acted as their mentors' assistants, learning about the state-of-the-art technologies in construction machineries through a day's work.
"XCMG has a keen focus on cultivating talents and encouraging communication through educational programs like XCMG Apprentice, which has introduced XCMG's technological and innovational achievements to the international community," said Wang Min, chairman and president of XCMG.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7764851-xcmg-apprentice-program/
For decades, drivers have been accustomed to accessing and driving cars with physical keys. But no longer. In a ground-breaking move for the automotive industry, Volvo Cars plans to become the world’s first car manufacturer to offer cars without keys from 2017.
Volvo customers will be offered an application for their mobile phones to replace the physical key with a digital key. The innovative Bluetooth-enabled digital key technology, will offer Volvo customers far more flexibility, enabling them to benefit from entirely new ways to use and share cars.
The new Volvo app enables the digital key on the customer’s mobile phone to do everything a physical key currently does, such as locking or unlocking the doors or the boot and allowing the engine to be started.
This new technology will also offer customers the possibility to receive more than one digital key on their app allowing them to access different Volvo cars in different locations – according to their changing mobility needs.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7761852-volvo-phone-as-key/
The Goodyear Tire & Rubber Company today announced NASCAR star Dale Earnhardt Jr., 26-time NASCAR winner, will be the featured expert who chooses Goodyear tires on and off the track in a series of broadcast, digital and print ads.
“We’ve already had a relationship due to the confidence that I have in Goodyear tires on the track with the 88 car and on the street with my own personal car,” said Earnhardt Jr. “There’s a huge trust factor that we’ve had for a really long time, so this feels like a continuation of something that has been going on for a while.”
Earnhardt Jr., NASCAR’s most popular driver 13 years running and one of America’s favorite athletes, has accomplished his significant racing achievements on Goodyear tires including his first NASCAR Sprint Cup victory in 2000 and Daytona 500 victories in 2004 and 2014.
To view the multimedia release go to:
http://www.multivu.com/players/English/74044510-goodyear-dale-earnhardt-jr/
Bahama Breeze Island Grille is kicking off Viva la ‘Rita 2016 on National Margarita Day, February 22, introducing six new handcrafted margaritas that take tequila’s exotic flavor to daring new levels of sassy and spicy goodness.
Some say that margaritas are the most popular cocktail, with Americans consuming an average of 185,000 margaritas per hour (Brown-Forman, 2008). As if going out for margaritas wasn’t an adventure already, Bahama Breeze invites guests to escape to the Islands for a brand-new Caribbean-twist on the classic cocktail, featuring six authentic island flavors. This year, to add to the Viva la ‘Rita fun, Bahama Breeze has brought Margarita Mondays to the mix. Guests can make Mondays during Viva la ‘Rita the best day of the week with $20 pitchers of all of the new margaritas. Viva la ‘Rita kicks off its first Margarita Monday celebration on National Margarita Day on Monday, February 22 and the event runs through April 10.
To view the multimedia release go to:
http://www.multivu.com/players/English/7749051-bahama-breeze-viva-la-rita/
Zoës Kitchen (NYSE: ZOES), a fast casual Mediterranean-inspired restaurant group, today introduced several unique ingredients to their menu, bringing the flavors and benefits of Mediterranean eating to guests via four new menu offerings.
Innovating within the restaurant space, Zoës Kitchen is the first restaurant group to introduce the lupini bean to the United States, adding this protein-packed, mild-flavored legume to their menu across 170 restaurants in 17 states. Farro will also be incorporated in the menu, an ancient, savory, fiber-rich grain that is commonly used in place of pasta and rice in the Mediterranean. Calabrian peppers, from Calabria, Italy, will add a slightly sweet and mildly spicy flavor to several dishes. Light and crispy piadina flatbread will offer guests an alternative to traditional breads used for sandwiches in the US.
To view the multimedia release go to:
http://www.multivu.com/players/English/7753651-zoes-kitchen-new-mediterranean-dishes/
Taking center stage at the 2016 Chicago Auto Show are more than 20 vehicles that made their world debut during the Media Preview including the Kia Niro, Ram Power Wagon, Nissan Armada, Toyota Tacoma TRD Pro, Chevrolet Trax, Hyundai Santa Fe and Infiniti Q50 among others. More than a dozen concept cars are also on parade, including the Acura Precision, Buick Avista, Genesis Vision G, Kia Telluride and Nissan Murano Winter Warrior.
This year marks the 108th edition of the Chicago Auto Show. First staged in 1901, the Chicago Auto Show is the largest auto show in North America and has been held more times than any other auto exposition on the continent. The show runs from Feb. 13-21 and opens at 9 a.m. each day. There are nearly 1,000 different vehicles on display throughout the more than 1 million sq. ft. of McCormick Place.
To view the multimedia release go to:
http://www.multivu.com/players/English/7660251-chicago-auto-show-2016/
Clayton, one of America’s largest homebuilders, announced the launch of a customer-driven ‘Clayton Built™ Storytelling’ initiative. The video series reinforces the national homebuilder’s purpose of opening doors to a better life, one home a time, through the eyes of manufactured and modular homeowners across America. The goal of the series is to tell the before and after stories of real customers who purchased Clayton Built™ homes.
The first video in the series tells the story of long-time spouses, Lucille and Lee Allen, as they reflect on the past 10 years of living in a Clayton Built™ home. The couple recounts this pivotal point in their lives and the excitement they experienced as their new home was delivered. They marvel as the home is built in steps by trained craftsmen and assembled in two sections at the final home site.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716451-clayton-homes-storytelling-campaign/
Kia Motors America (KMA) today unveiled the all-new 2017 Optima Plug-in Hybrid (PHEV) at the Chicago Auto Show. Kia’s first PHEV joined two other fuel-efficient additions to the brand’s growing line-up of eco-friendly vehicles, including the all-new 2017 Niro Hybrid Utility Vehicle (HUV) and all-new 2017 Optima Hybrid (HEV), all three of which are being introduced under the Kia Motors EcoDynamics environmentally friendly sub-brand. A host of new technologies and features in the Kia Optima PHEV, including a more powerful hybrid engine, a smarter and more robust telematics system, exterior design enhancements, and greater interior refinement, all combine to deliver a superior hybrid drive experience.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7731854-kia-optima-plug-in-hybrid-chicago-auto-show/
