J. C. Penney Company, Inc. (NYSE: JCP) today announced that it is launching an inspiring new philanthropic initiative that invites customers in over 1,100 stores to turn small change into “pennies from heaven” by rounding up their purchases and donating the difference to life-enriching afterschool programs. For more than a decade, jcpenney has been the leading corporate advocate for the afterschool issue by distributing more than $100 million across every jcpenney community. To bolster support for the afterschool movement, jcpenney will unveil its most extensive cause marketing campaign to date. Serving as the Company’s signature cause-related event, pennies from heaven will be held four times a year starting July 31 through Aug. 27 during the Back-to-School season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/jcpenney/48223/
La Costeña’s “Traditions Your Way” contest is searching the nation to recognize those who reinvent and enhance time-honored recipes. From July 4 to August 27, contestants are encouraged to submit a video at www.traditionsyourway.com that conveys how they add their modern twist to a traditional meal with the help of La Costeña. A grand prize winner will get a trip for two to a four-day, three-night culinary retreat at a luxury hotel resort in Santa Fe, New Mexico.
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LeapFrog Enterprises, Inc. (NYSE:LF), today unveiled LeapPad™, a personalized learning tablet designed for kids ages four and up. As the leader in educational entertainment, LeapFrog has combined the latest technology, enhanced educational curriculum, and most entertaining characters to fuel a child’s learning in a durable form factor that mirrors popular adult tablets. LeapPad, now available for pre-sale, is revolutionizing the way children learn by offering the next generation in learning, digital reading and personal creativity. Designed with best-in-class educational curriculum and featuring endless and fun ways to play, this new tablet will be on every family’s wish list this year.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/leapfrog/50860/
New data revealed that nearly 100 percent (99%) of 200 U.S. primary care physicians surveyed agree that heart disease and stroke are the number one cause of death and disability among type 2 diabetes patients; however, almost 40 percent (36%) of these physicians underestimate the number of patients who die from cardiovascular disease. Furthermore, while people with diabetes are two to four times more likely to have heart disease than people without diabetes, the survey, conducted by Harris Interactive and supported by Merck, found only one out of five (21%) patients (n=664) listed heart attack or heart failure as their biggest worry regarding diabetes complications, and even fewer patients (7%) listed stroke.
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Every dog has his day. And yesterday, Atlanta-area dogs sure had theirs, as its first Dream Dog Park was unveiled by Beneful® brand dog food in Johns Creek, Ga.
The entire Johns Creek dog-loving community has awaited this day since last September, when their community dog park was awarded a $500,000 renovation from the Beneful® brand after local resident Pat McNeely and his Siberian Husky Koda were named Grand Prize Winner in the Beneful® WagWorld® Dream Dog Park Contest. Since then, Pat and Koda’s dream ideas have served as inspiration for the renovation that was managed by the Beneful Dream Team, led by TV personality and design expert Jason Cameron and pet expert and bestselling author Arden Moore. The Dream Team duo have worked together to transform the Newtown Dog Park into an enviable adventure destination for dogs and owners. Some of the park’s most interactive and unique elements include a giant bone-shaped ramp with tunnels, two water splash pads and a running trail, all of which were put to good use yesterday as local dogs and their best buddies turned out to celebrate at a special unveiling event.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/benefuldreamdogpark/50201/
The Art Institutes schools are dedicated to providing students with hands-on, real-world education, in- and outside of the classroom. With a career-focused curriculum, experienced faculty and a range of community-based projects, students test their ideas against the needs of the real world.
One unique example is Student Studio: Bonnaroo. In partnership with the Bonnaroo Music and Arts Festival, students from several Art Institutes schools are producing projects to make their creative mark on this year’s festival, June 9-12. The assignment was to create 15 student projects across all four areas of study at The Art Institutes: design, media arts, fashion and culinary.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50588-Art-Institutes-Bonnaroo-Student-Studio/
Get ready to splash, slide and surf. The Best Water Park in the Nation…Just Got Bigger! Six Flags Great America unveils Riptide Bay at Hurricane Harbor, a massive 4-acre water park expansion. With the new addition, Hurricane Harbor will boast 20 acres and offer more slides and attractions than any other water park in the state.
Riptide Bay features four new daring slides with first-of-its-kind Skybox drops. Bombs away as the floor drops out from beneath you and you free-fall five stories into Dive Bomber’s loop or speed down Mega Wedgie’s 80 degree plunge. Race your friends and family on twin versions. New Riptide Bay features also include the only place to surf on Lake Michigan with Surf Rider, a 5-foot-wave surfing simulator, and Monsoon Lagoon, a 14,000 square foot activity pool complete with waterfalls and interactive spray elements. Families can splash through 400 feet of enclosed tubes in Wipeout, a double-funnel raft slide, or relax in new luxury cabanas, a gift shop and tiki snack bar.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/50364/
Bill Gates, co-chair of the Bill & Melinda Gates Foundation, called on government leaders to increase their investments in vaccines and to hold themselves accountable for extending the benefits of vaccines to every child.
In a keynote address at the 64th World Health Assembly, an annual gathering of health ministers and global health leaders, Gates laid out his vision for the impact that broadening access to vaccines can have on the world. “Strong immunization systems will put an end to polio and help us reach all children with five to six new vaccines,” Gates said. “We can save four million lives by 2015, and 10 million lives by 2020.”
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The Take Me Fishing™ campaign knows that unforgettable memories are rarely made in front of the TV or while playing the latest video game simulating “real-life.” That’s one reason why during National Fishing and Boating Week — June 4 – 12 — Take Me Fishing™ is urging kids, families and outdoor adventurers to celebrate summer the “old-fashioned way” — by getting outside and making some real memories on the water. To sweeten the pot, they’re even offering up a trip for four in the 'Memories on the Water' video contest on Facebook!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/takemefishing/50151/
Millions of dog owners agree that life is best enjoyed with the company of their four-legged friends, and a trip to the local dog park is one of the greatest ways to spend quality time together. To recognize and celebrate these special moments, Beneful® brand dog food is announcing its Dream Dog Park Contest that invites dog owners to share ideas for the ultimate dog park for their daily adventures with their best buddy.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/benefuldreamdogpark/50201/
AXE Shower and COMEDY CENTRAL Digital have teamed up to develop the AXE Dirtcathlon – a four-part Web series pitting coed teams against one another other in crazy challenges designed to get them as messy as possible within 90 seconds. The series, hosted by actor/comedian Rob Riggle, will launch today on www.axedirtcathlon.com. The AXE Dirtcathlon will be showcased on COMEDY CENTRAL’s Atom.com website and will also be featured on ComedyCentral.com, Spike.com, Jokes.com, and other Viacom-owned properties.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/axedirtcathlon/50132/
From a four-ton elephant to tiny fly larvae, American Humane Association was on the set of “Water for Elephants” ensuring that every animal in the production was treated humanely and kept safe. American Humane Association awarded this 20th Century Fox film its highest rating, “Monitored: Outstanding - ‘No Animals Were Harmed’ ®.”
“It’s a big endorsement to get from the American Humane Association,” said lead actress Reese Witherspoon. “They’re very conscious of how the animals are treated. They’re on set every day, making sure the animals were provided safe facilities and safe transportation and that they can only work a certain amount of hours. They are just the happiest animals — you can tell!”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/americanhumane/49834/
