The question is whether to buy an entire vineyard or just a bottle of tequila - the answer to this question doesn’t always depend on the price. While normally nobody would even give it a thought, a fine tequila distillery in Mexico has filled a bottle that probably will not change hands for any less than 3.5 million U.S. dollars - the equivalent of an unbelievable 2.5 million Euros. Prince William and Kate would be surprised, as a bottle of their wedding Champagne only costs a mere 165 euros. German TV legend Günther Jauch is more interested in the products of his own vineyard - from which the quiz master learns a lot, as he says.
At the Goody\\\\\\\'s Fast Relief 500 at Martinsville Speedway in Virginia, the friendly rivalry between racing legend and Goody\\\'s spokesman Richard Petty, and country music superstar and BC Powder spokesman Trace Adkins, got serious for two very good causes. Victory Junction, chosen by Petty, and Adkins\\\\\\\' chosen charity, Wounded Warrior Project, each received a donation of $50K from the powder brand they represent. Last year, BC and Goody\\\\\\\'s launched their joint Pick A Powder Campaign (www.pickapowder.com) to see which powder is the fastest at getting rid of pain. While the rivalry led by their respective spokesmen remains neck and neck, today\\\\\\\'s truce resulted in a total donation of $100,000.
Whyte & Mackay has successfully recreated the century-old whisky buried under the Antarctic ice by famous explorer Ernest Shackleton.
The company’s master blender Richard Paterson spent a painstaking eight weeks marrying and blending a range of malts to get an exact replica of the 100-year-old Mackinlay’s liquid.
And according to one independent expert, he has got the copy exactly right.
Renowned whisky writer Dave Broom is the only other person in the world to taste both the original whisky and Whyte & Mackay’s new liquid.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/whytemackay/48896/
Today, Valvoline™, a brand of Ashland Inc., announced the wide-scale availability of NextGen™ motor oil. The new formula is made from 50 percent recycled oil and delivers 100 percent Valvoline engine protection. NextGen motor oil is great for engines and better for the environment, exceeding industry specifications with reduced environmental impact compared to non-recycled motor oil.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/valvoline-nextgen/49478/
Perrier-Jouët Celebrates its 200th Anniversary in Paris with the Unveiling of the World’s First Living Legacy Champagne.
Perrier-Jouët Bi-Centenaire tells the unexpected tale of a great vintage wine with two stories. The first takes place today: a champagne-lover treats himself to a magnum of Perrier-Jouët Belle Epoque 1998. Many years later, a descendant in turn enjoys a magnum of Belle Epoque 1998, passed down through the generations, preciously stored in a private cellar in Perrier-Jouët for up to 100 years.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/champagneperrierjouet/48887/
Six Flags Magic Mountain, in partnership with Warner Bros. Consumer Products and DC Entertainment, today launched their next generation of thrills with the debut of the new ride experience, SUPERMAN: Escape from Krypton. Taking the record-breaking 100-mph-in-seven-seconds feature and elevating it to the next level of extreme by reversing the direction of the vehicles and sending riders shooting backwards up 41-stories into the sky, SUPERMAN: Escape from Krypton leaves riders hanging for several seconds of weightlessness before they plummet back to earth … face first!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/49033/
Beginning in mid-March, the AARP/Walgreens Wellness Tour will once again travel the country, embarking on a ten-month tour to provide an expected $14 million worth of free health tests. The national mobile tour will conduct free health-testing events in communities throughout the United States and Puerto Rico. The free tests—which include total cholesterol levels, blood pressure, bone density, glucose levels, waist circumference and body mass index—are valued at $100 per person and may help provide adults with a critical foundation for early disease detection and prevention.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/walgreens/48029/
TFM&A and OA&A Expo opened its doors today to thousands of marketing and advertising professionals, all there to see the 250+ exhibitors across digital, CRM, data and direct marketing solutions, more than 100 case-study led seminars and 10 cutting-edge keynotes from industry experts including Google, Cap Gemini and Microsoft.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tfma/47614/
Toyota today announced its “100 Cars for Good” program, which will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public.
Beginning March 7, 2011, registered 501c(3) non-profit organizations can apply online through Toyota’s Facebook page at www.facebook.com/toyota for a chance to win a Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna, or Sienna Mobility. A six-year 100,000 mile powertrain warranty will also be provided for each vehicle awarded. Applications submitted by March 21, 2011 will be reduced to 500 finalist organizations that will be in the running to win a vehicle. These final organizations will be selected by an independent panel of judges who are experts in the fields of philanthropy and social responsibility. Finalists can submit videos, create their own online profiles and rally their friends and supporters to encourage voting for their organization.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/toyota/48876/
EMD Serono, Inc., an affiliate of Merck KGaA, Darmstadt, Germany, today announced the opening of a state-of-the-art research center in Billerica, MA, establishing it as a “hub” within the Merck KGaA research organization. Representing a $65 million investment, the Billerica research facility supports the company’s commitment to developing and discovering innovative treatments in oncology, neurodegenerative diseases and infertility. Nearly 100 new jobs will be added in Massachusetts as a result of the building expansion.
To view Multimedia News Release, go to
http://multivu.prnewswire.com/mnr/emdserono/48166/
TFM&A, the UK’s longest running marketing, advertising and media exhibition, has just announced its educational line-up for 2011, which includes over 100 case-study led sessions from leading global brands and 10 keynote sessions from industry experts.
TFM&A 2011 will be taking place at Earls Court 2, London on the 1st and 2nd March and this year has more sessions and bigger theatres than ever before.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/tfma/47589/
