http://forthebetter.com.au/
We took the Attention Powered Car on the world's longest inattention road test and we discovered that on average our drivers lost attention at least once every minute.
The Attention Powered Car then headed back to the RAC Driving Centre where further tests were conducted to investigate initial findings from the road trip.
In this new webisode we explore the effects a passenger can have on a driver's attention levels and ways in which passengers might help drivers regain or keep attention behind the wheel.
To see what we've learning about driver inattention, and to get involved with making WA roads safer, go to http://forthebetter.com.au/
In an effort to learn more about driver
inattention, one of the biggest killers on WA roads, RAC created the
world's first Attention Powered Car -- a car that goes when you're
paying attention and slows when you're not. On the final
leg of our road trip, we visited Narrogin in the Wheatbelt, which is
also often dubbed by emergency services as the 'accident belt'. Here,
single vehicle crashes with young drivers behind the wheel are
particularly high, so we wanted to see if inattention was part of the
problem. Our first driver, Shawn, took the Attention
Powered Car and few mates around town. Not surprisingly, his mates
proved to be a distraction, as well as thinking about his girlfriend
and sadly, friends lost on the road. Next up was Speedway Driver Coby.
She performed well on the open road, but had plenty inattention moments
to match. Perhaps most telling though, was her insight into the minds
of many drivers who even after being made aware of their limitations,
aren't likely to change behaviour. Check out the video to
see the Attention Powered Car on the road and how our drivers
performed. Plus, follow the journey, watch all webisodes from our
journey and keep up-to-date with what we have planned next by visiting
forthebetter.com.au
The Attention Powered Car, developed by
the RAC, is into leg 3 of its road trip around WA visiting towns
including Donnybrook, Nannup and Pemberton, heading to Albany and then
finishing in the Wheatbelt town of Narrogin. In this
episode we put two drivers behind the wheel that drive for a living. We
wanted to see if their professional experience influenced their
attention levels. How will our Ambo and Australia's best truck driver
perform? First up was Mike. As a St John's Ambulance
Volunteer, he needs to be calm and confident driving under pressure and
at high speed. And it showed. So too with our second driver, Murray,
who's TNT Australia's best truck driver. Both came out determined and
focused to prove they had the edge. To some degree they did. Incidences
of inattention were fewer and further between, but they were still
there. Encouragingly, both drivers were much better at refocusing when
they did lose attention. Check out this webisode to see
just how they performed, as well as what insights we are finding about
driver inattention as we take the Attention Powered Car through
southern WA.
The Las Vegas High Roller reached new heights today as the observation wheel’s first passenger cabin was rotated to the highest point on the wheel’s rim. At 550 feet, the rotation of the cabin to the mid-center point of the rim officially makes the High Roller the world’s tallest observation wheel. As the focal point of The LINQ, Caesars Entertainment’s $550 million outdoor retail, dining and entertainment district, today’s feat marks a major milestone for the Las Vegas Strip attraction.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59296-linq-las-vegas-high-roller-observation-wheel-reaches-new-heights
As construction continues to progress steadily at The LINQ, Caesars Entertainment’s $550 million open-air retail, dining and entertainment district, the company announced today the development’s second wave of tenant brands.
Unique retailers will open their first Las Vegas locations including the Polaroid Fotobar retail store and museum, Chilli Beans sunglasses, Vanity Style Lounge and Goorin Bros. hat shop. Style savvy shoppers will also enjoy checking out the latest footwear at 12A.M. Run, backed by popular rapper Nas. For those interested in quenching their thirst, wine aficionados will enjoy The Stomping Grape, featuring a casual approach to lighter and healthier comfort food and drinks.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59294-linq-tenant-and-progress-update-august-2013
Today the EDF Energy London Eye reached an impressive milestone by welcoming its 50 millionth visitor.
Just over 13 years ago in March 2000, the London Eye opened its doors to the public for the first time and has since welcomed everyone from homeless charities to Royalty and guests of all ages from countries all over the globe, on the 135m high observation wheel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62400-EDF-Energy-London-Eye-50-million-milestone
Hands-free technologies might make it easier for motorists to text, talk on the phone, or even use Facebook while they drive, but new findings from the AAA Foundation for Traffic Safety show dangerous mental distractions exist even when drivers keep their hands on the wheel and their eyes on the road. The research found that as mental workload and distractions increase reaction time slows, brain function is compromised, drivers scan the road less and miss visual cues, potentially resulting in drivers not seeing items right in front of them including stop signs and pedestrians. This is the most comprehensive study of its kind to look at the mental distraction of drivers and arms AAA with evidence to appeal to the public to not use these voice-to-text features while their vehicle is in motion.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60391-aaa-research-voice-activated-in-car-tech-undermines-driver-attention
What works up a thirst more than one William Levy? Try six! The seduction begins today as Pepsi NEXT®, the only cola to deliver real cola taste with 60% less sugar, and Levy debut the “Wheel of Levy,” the brand’s latest mission to get America to Drink it to Believe it. The actor flexes his acting muscles to showcase six versatile personas in hot pursuit of one united goal — to get America to try a Pepsi NEXT – for free.
Simply visit WheelofLevy.com to spin the “Wheel of Levy,” decide on which Levy compels you to give into the unbelievable taste of Pepsi NEXT and register to receive a 2 Liter of Pepsi NEXT. And don’t worry; there is a Levy for everyone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60686-pepsi-next
New research from Carfax shows that consumers are at considerable risk due to auto recalls being ignored. In fact, the number of cars for sale online with unfixed recalls increased an average of more than 25% in Iowa, Missouri, Kansas, Illinois, Indiana, Wisconsin and Michigan. Buyers in these neighboring Midwest states need to be concerned about this disturbing trend. Fortunately, finding open recalls and getting them fixed is easy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60855-carfax-new-research-unfixed-recalled-cars-put-lives-at-risk
Joerns Healthcare has launched the Dolphin Fluid Immersion Simulation® system that more effectively prevents and treats pressure-related injuries than other surfaces. This patented technology simulates the effect of floating in water for patients on hospital beds, stretchers, and in wheel chairs. The Dolphin technology continually adjusts to the patient’s body, promoting tissue perfusion and oxygenation, and minimizing injury related to compromised blood flow. The Dolphin is also proven to accelerate healing of advanced stage or multiple pressure ulcers, muscle flaps, skin grafts, burns and other wound conditions.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58463-joerns-dolphin-fluid-immersion-simulation-system-pressure-related-injuries
The tyre placard provides crucial information for the safety and performance of your vehicle. Look for the tyre placard on the driver’s door pillar, in the glove box or under the front bonnet. Vehicle manufacturers are required by law to provide this information. If you follow it this will prolong the life of your tyres and also prevent other related issues such as wheel alignment problems. The three key pieces of information the tyre placard provides are: tyre size for your vehicle as recommended by the manufacturer, maximum vehicle load and optimum tyre pressure. Remember that tyre pressure is best measured when tyres are cold and you need to ensure the gauge you use is accurate. If you have trouble finding the tyre placard in your car, bring it in to a Tyrepower store and one of our friendly team will assist you. You can check it here www.tyrepower.com.au
