When it comes to tire development and technology, the road generally goes from the racetrack to the cul de sac. A great example is Yokohama Tire Corporation’s new passenger tire, the AVID Ascend®, which features orange oil, a special technology born on the track, and which can be seen discussed in the following video: http://youtu.be/TtrgVa7DHYQ
To view Multimedia News Release, go to http://www.multivu.com/mnr/59183-yokohama-tire-corporation-passenger-tire-avid-ascend-features-orange-oil
It has more than 112 years in tire experience; 86 years of service experience. It has serviced 11,000 makes/models and over 500 million vehicles in the last 86 years. Make no mistake. Firestone is a car company.
That’s the concept of the new Firestone brand campaign Bridgestone Americas (Bridgestone) launched this past weekend during the IZOD IndyCar Series Grand Prix of Baltimore IndyCar race.
The commercials use scene set-ups typical to a new car commercial only to reveal more seasoned makes and models as the stars of the campaign. The campaign, entitled, “Drive a Firestone”, is built on the core idea that while we don’t make cars, Firestone is a car company. That’s because whatever you drive, Firestone tires and the service provided by a Firestone retailer can help make your car run stronger, longer. It becomes a Firestone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57818-bridgestone-americas-make-no-mistake-firestone-is-a-car-company
http://www.youtube.com/watch?v=g_18N58EB3A[EXTRACT]
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As February Daytona Speedweeks marks the “official” beginning of the 2012 NASCAR season, The Goodyear Tire & Rubber Company also celebrates being chosen as the exclusive tire supplier to the top three NASCAR racing series through 2017 while also reaching the 58th year of uninterrupted commitment to the sport, making it one of the longest-running supply program participants in sport history.
As the official tire supplier to the NASCAR Sprint Cup, Nationwide and Camping World Truck Series, Goodyear sets out in 2012 on a ‘More Driven’ mission to continue to build on the Company’s more than 100-year racing history by learning, driving innovation and enhancing performance and quality in the sport…and beyond.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54402-goodyear-five-year-exclusive-official-tire-supplier-2012-nascar-season
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The Bridgestone brand’s passion for performance knows no bounds. That passion drives our engineers to develop products and technologies that provide drivers with performance when it matters most – what we like to call “Performance Moments.”
To convey this message, the Bridgestone brand’s new campaign, titled “Time to Perform,” imagines an environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports. Of course, we couldn’t do that without the help of some well-known professional athletes and sports celebrities along the way!
To view Multimedia News Release, go to http://www.multivu.com/players/English/53333-bridgestone-super-bowl-ad-xlvi/
Millions of U.S. drivers are putting themselves at risk and wasting fuel by failing to properly check tire pressure, according to a new survey by the Rubber Manufacturers Association (RMA).
Only 15 percent of motorists revealed that they know how to correctly check tire pressure. Under inflated tires contribute to more than 600 highway fatalities and 33,000 thousand injuries each year, according to the National Highway Traffic Safety Administration (NHTSA). Additionally, under inflated tires cause U.S. drivers to waste 1.2 billion gallons of fuel annually.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/rma/50200/
If everything Goodyear learns making tires for NASCAR inspires what it rolls into tires for everyday drivers, Daytona International Speedway may have been its biggest classroom.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/goodyear/48530/
If everything Goodyear learns making tires for NASCAR inspires what it rolls into tires for everyday drivers, Daytona International Speedway may have been its biggest classroom.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/goodyear/48530/
Goodyear, tires, NASCAR, Daytona, test, repaved, surface, consumer, MultiVu 48530
European motorists put having correct tires on their car second only to not drink driving in terms of its importance to road safety, with 82% of respondents stating that 'having tires in good condition and properly inflated' was 'very important' to their safety when driving.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/goodyear/46303/
