New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation
Video gamers, roller coaster riders, surfers and music lovers across the country will be able to experience the fun and educational messages of the nation’s largest youth smoking prevention campaign. truth® begins its 14th annual nationwide summer tour on Saturday, June 15 in Seattle with its first stop on the Vans Warped Tour. truth’s crew of young adult “tour riders” will interact with teens across the country – educating them about the marketing tactics of the tobacco industry and the health effects, addictiveness and social consequences of tobacco use.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58845-truth-youth-smoking-prevention-summer-tour-to-travel-more-than-30-states
Littered cigarette butts are more than just an eye sore. According to environmental clean-up reports, cigarette butts are the No. 1 littered item on U.S. roadways and the No. 1 item found on beaches and waterways worldwide. A new survey conducted by Legacy, shows that while more than 88 percent of Americans surveyed think that cigarette butts are an environmental concern, more than 44 percent of those polled who had ever smoked admit to having dropped a cigarette on the ground and nearly 32 percent have dropped a cigarette out of a car window.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53122-legacy-leave-no-trace-psa-toxic-waste-cigarette-litter-earth-day
Coast 2 Coast Mixtape Vol. 224 Hosted by Kendrick Lamar can unquestionably be one of the most smoking mixtape collections to end 2012 accumulating the revamped year with a blast. Matthew Schultz is blasting on the music scene & is prepared to make is stamp in the industry. Matthew Schultz is stacked up on Reverbnation as #1 in the USA as Singer/Songwriter and #2 in the globe on the Reverbnation Global Charts.
-New Artist Matthew Schultz was chosen to be offered on Kendrick Lamar\\\'s New Mixtape Album by Coast 2 Coast volume 224 with his revamped hit melody \\\
Each December, smokers across America decide to quit as one of their New Year’s resolutions. Out of the more than 45 million smokers in the United States, nearly 69 percent want to quit. Tobacco-related disease is the leading cause of preventable death in the United States; smokers, therefore, need to be armed with all of the available information to make the best, most informed choices about the smoking cessation medications and resources available. Successful quitters, like Cindy, spend the season supporting smokers who are ready to take a step towards quitting in the New Year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58843-legacy-quit-smoking-cigarettes-ex-free-online-program-new-years-resolution
GlaxoSmithKline (GSK) Consumer Healthcare today announced the launch of Quit.com, a total quit-smoking online resource to help smokers quit their cigarette addictions and stay smoke-free. Every smoker is different; therefore every smoker’s approach to quitting may need to be different. Quit.com houses personalized tools in a central, online location to help smokers navigate quitting smoking, no matter where they may be in their quit journey.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59000-glaxosmithkline-consumer-healthcare-launches-quit-com-helps-smokers-quit
In 1995, R.J. Reynolds targeted gays in a marketing campaign titled Project SCUM. Today, an edgy Delicious Lesbian Kisses (DLK) campaign draws attention to smoking among lesbians; The Network for LGBT Health Equity helps bridge the gap between Lesbian, Gay, Bisexual and Transgender (LGBT) organizations and tobacco control funding; and the CRUSH campaign uses ‘cuties’ to spread the message that being tobacco free is sexy.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53121-legacy-report-tobacco-control-in-lgbt-communities
When searching the pharmacy shelves, people looking for help to support healthy good cholesterol with a dietary supplement niacin may inaccurately associate the ingredient nicotinic acid with smoking cessation because it sounds like nicotine, warns leading cardiologist, Dr. Carl Lavie, Medical Director of Cardiac Rehabilitation and Prevention at the John Ochsner Heart and Vascular Institute, New Orleans, LA. In fact, nicotinic acid is the only form of dietary supplement niacin that is clinically proven to support good cholesterol, also known as high-density lipoprotein cholesterol, or HDL.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58806-upsher-smith-cardiologist-advice-niacin-nicotinic-acid-flush-free
