Teens across the country can now engage with the nation’s largest smoking prevention campaign through fashion. Vans®, the original action sports footwear and apparel brand, has teamed up with the truth® smoking prevention campaign to launch a limited edition collection of footwear and apparel. This collection features a Vans shoe, tee and socks, all adorned with a one-of-a-kind “smoke monster” design.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7313751-vans-x-truth-shoe-collection-smoking-prevention-campaign/
UGG Australia is excited to launch its first-ever global brand marketing campaign titled “THIS IS UGG.” for the fall 2014 season. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers' lives. Whether personal or intimate, reflective or celebratory, it's often the smaller moments where life's most important interactions and connections occur. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310251-tom-brady-featured-in-ugg-for-men-fall-2014-campaign-this-is-ugg/
Lifestyle brand UGG Australia announced today the launch of its first global brand marketing campaign called “THIS IS UGG.” The campaign debuts on August 18th around the world. “THIS IS UGG” is designed to connect with consumers on emotional levels that transcend any product, with the goal of further strengthening UGG as a global, premium lifestyle brand, year round. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers’ lives. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. The campaign will use this storytelling platform to showcase such moments and illustrate the fact that UGG ‘Feels Like Nothing Else.’
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299751-ugg-australia-launches-first-global-brand-campaign-this-is-ugg/
Allen Edmonds, a premium men’s shoe manufacturer headquartered in Port Washington, Wis., celebrates out-of-the-box thinking and innovative design in its second annual collaboration with Parsons The New School for Design.
Parsons design students were invited to explore Allen Edmonds’ design archives and collaborate with master shoemakers to reimagine classic American style. Students brought a range of ideas to the table - including sustainable materials and Midwestern values.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7210753-allen-edmonds-parsons-the-new-school-for-design-collaboration
HOKA ONE ONE® is proud to announce the signing of 2012 Olympic silver medalist Leo Manzano, who specializes in the 1500-meter and mile distances, to a multi-year agreement.
Manzano, 29, was a five-time NCAA Champion at the University of Texas, and has been ranked among the top three milers in the U.S. for the past seven years. A model of consistency, he has made every U.S. Olympic and World Championships team since 2007. Known for his signature kick, Manzano was in sixth place coming off the final turn at the London Olympics before storming up the homestretch to earn a silver medal—the first Olympic medal of any kind for the U.S. at 1500 meters since Jim Ryun in 1968.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7160651-hoka-one-one-signs-olympic-silver-medalist-leo-manzano
The Affiliated Business Group (ABG), a division of DSW Inc. (NYSE: DSW) and Yellow Box Corporation, announced a joint agreement distinguishing ABG as the exclusive retail operator for the Yellow Box brand.
Yellow Box is a leading women’s footwear wholesaler most notably recognized for its iconic jeweled sandals for women. The brand has a loyal following among women and girls who love the brand’s unique comfort and trendsetting fashion.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7147051-dsw-affiliated-business-group-abg-exclusive-retail-operator-yellow-box
Let the daydreams of traveling, long beach days and summer break planning begin; after a long winter, it’s finally sandal season! Teva® (a division of Deckers Outdoor Corporation NASDAQ: DECK) welcomes the spring season by celebrating the adventurous spirit with the global launch of a new integrated marketing campaign supporting its iconic Originals Collection.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7151151-teva-s14-originals-collection-modern-day-adventurous-spirit-spring
Hold your nose. This story stinks…literally! New York is used to its fair share of interesting smells, but for the first time ever, the city had the odorous honor of hosting the Annual Odor-Eaters National Rotten Sneaker Contest, a competition that tests just how offensive sneakers can get. Ready to be judged were seven finalists, ages five to fourteen, from across the nation. They gathered at Ripley's Believe It or Not! in Times Square today wearing the decrepit and redolent rubber-soles that won them regional recognition. Only one competitor's sneakers were declared the stinkiest, and they belonged to 12 year old Jordan Armstrong from White Sands Missile Range, Las Cruces, NM.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65107-odor-eaters-39th-national-rotten-sneaker-contest-new-york-city-winner
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JustFab, the worldwide leading fashion subscription e-commerce site and lifestyle fashion brand, today announced its brand partnership with Latin superstar Paulina Rubio. The collection consists of shoes and handbags available exclusively on JustFab.com beginning today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63430-justfab-launches-exclusive-fashion-collection-latin-star-paulina-rubio
Ann Taylor partners with Vince Camuto to relaunch and expand its footwear collection, doubling its assortment in stores and online. Lisa Axelson, Head of Design, and her team designed the new collection to capture the chic, sophisticated aesthetic of the iconic brand.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62804-ann-taylor-relaunch-expand-footwear-collection-vince-camuto-kate-hudson
