At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
Jewelry Television (JTV) is excited to once again join Go Red For Women® in February to support the fight against heart disease. The national jewelry retailer and broadcast network will promote a ‘Love Your Heart’ comprehensive multimedia campaign to increase awareness and educate viewers about the risks of heart disease and to raise funds for the American Heart Association’s Go Red For Women® movement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7372631-jewelry-television/
Sigrid Olsen opens a significant new chapter in her career this spring. SIGRID OLSEN Studio, a new seasonal fashion collection for women, premieres in partnership with leading entertainment and lifestyle retailer, HSN and will launch in April.
Sigrid will enhance her multi-faceted creative talents, adding national broadcast persona to the roster, and promote her inspired, artisan chic designs on-air with HSN across its various platforms, including TV, online and mobile. HSN reaches 96 million households in the U.S. and offers its customers a curated assortment of exclusive products and top brand names 24 hours a day, seven days a week.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7142231-sigrid-olsen-new-designs-for-living/
Today, Walmart’s VUDU service joins Disney Movies Anywhere (DMA) as a participating retailer, further enhancing U.S. consumers’ ability to manage and enjoy their digital collections of Disney, Pixar, and Marvel movies at home and on the go.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7376631-disney-movies-anywhere/
Nick Jonas celebrated the unveiling of the specialty retailer’s 2014 Holiday Windows. This event marked the 100th anniversary of Lord & Taylor’s iconic Fifth Avenue building.
Nick Jonas joined the retailer in unveiling the windows and performed two traditional holiday songs as well as two songs from his recently released self-titled solo debut, including his chart-topping single and radio hit, “Jealous”. Following his performance, Nick Jonas made an in-store appearance, where he took photos with customers and handed out signed copies of his recently released self-titled album.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7377551-lord-and-taylor-2014-annual-holiday-windows-with-nick-jonas/
Jewelry Television® (JTV) announced that the company is launching a branding initiative aimed at better connecting with current jewelry and gemstone consumers, as well as enhancing efforts to attract new customers.
The 20-year-old jewelry retailer is embarking on the brand image campaign using the song, ‘Beautiful Life,’ licensed from the pop group ‘Ace of Base,’ and the theme line ‘Jewelry Love.’ The campaign is motivated by an intense passion for jewelry and gemstones shared by Jewelry Television® and its customers.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65955-jewelry-tv-love-brand-launch-style-quiz
TOURNEAU, the world's leading retailer of luxury timepieces for more than a century, will spring time forward this weekend in accordance with Daylight Saving Time, which takes place at 2 a.m., Sunday, March 9. At TOURNEAU, the arduous task of updating the extensive watch inventory at more than 30 stores nationwide, will begin Friday morning when close to 1,000 TOURNEAU watch professionals will change more than 100,000 timepieces from the 100 brands carried throughout the retailer.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65798-tourneau-watch-retailer-springs-forward-for-daylight-savings-time
Matalan, the UK’s leading out of town fashion and homeware retailer launched a city centre store in Liverpool at the beginning of this month – and who better to open the flagship store than lovely Liverpool lass, Abbey Clancy?
As well as opening the store, the stunning model turned TV presenter has launched an incredible range exclusively for Matalan, just in time for the party season.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63496-abbey-clancy-with-matalan
To celebrate the launch of their Autumn/Winter collection, French fashion retailer La Redoute recently hosted an exclusive Press Day to showcase their latest range. Influential members of the fashion and blogging community attended the event, taking a sneak peak at what trends are set to be big for the upcoming season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63474-la-redoute-press-day
The 2013 Christmas Book was unveiled today by luxury retailer Neiman Marcus in Dallas. The 87th edition of this legendary book continues Neiman Marcus’s unmatched tradition of offering its customers a selection of spectacular and unique holiday gifts sure to make even their wildest dreams come true.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62566-neiman-marcus-2013-christmas-book-87th-edition
The world’s leading luxury retailer has teamed up with one the world’s finest malt whisky brands to create a truly unique collection of rare whiskies.
The Dalmore Paterson Collection – the only one of its kind in the world – goes on sale and will take pride of place in the newly refurbished Fine Spirits Room at Harrods from 16 July 2013 for £987,500.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61942-harrods-the-dalmore-rare-whisky-collection
The fashion industry is changing. A trend transformation has already taken place this year with London Plus Size Fashion Weekend (LPSFW), the first of its kind which was held during this year’s spring / summer London Fashion Week.
Stylish plus size retailer Curvissa are continuing to celebrate this penchant for size, something which is expressed in their latest TV ad campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60667-curvissa-summer-shoot-behind-the-scenes
