Horseshoe Casino Cleveland, Ohio’s first full-service casino, officially opened its doors to the public the evening of Monday, May 14.
Horseshoe Cleveland was developed by Rock Ohio Caesars LLC (ROC), a joint venture between Rock Gaming LLC and Caesars Entertainment Corporation (NASDAQ: CZR). Caesars Entertainment manages the casino’s day-to-day operations. Horseshoe Cleveland is a full member in Total Rewards, Caesars Entertainment’s loyalty program.
The grand-opening event was attended by Gary Loveman, chairman, CEO and president of Caesars Entertainment Corporation; Dan Gilbert, chairman of Rock Gaming; Marcus Glover, general manager and senior vice president of Horseshoe Cleveland; Cleveland Mayor Frank Jackson; and many others. More than 4,000 members of the public lined up for hours to be the first to experience downtown Cleveland’s newest world-class entertainment destination.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56214-caesars-horseshoe-casino-cleveland-ohio-opening
Pinnacle Entertainment, Inc. (NYSE: PNK) today announced it is offering players a wealth of extraordinary benefits in its mychoice guest loyalty program. Just one year after enhancing the program, Pinnacle is now offering an innovative new benefit: annual trips to Atlantis, Paradise Island resort in The Bahamas. Atlantis joins an array of iconic brands already available to mychoice members such as the opportunity to earn an annual lease on Mercedes-Benz vehicles, cruises on Royal Caribbean International and stays at Wynn Las Vegas and Encore.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55465-pinnacle-entertainment-mychoice-casino-rewards-program
A line-up of A-list entertainers helped usher in a new era of excitement for Caesars Entertainment as company celebrates the expansion of Total Rewards, the country’s leading entertainment loyalty program.
Following a multi-city concert extravaganza featuring today’s top acts including Cee Lo Green, Mariah Carey, Maroon 5, Mary J. Blige, P. Diddy and Gavin DeGraw, Caesars launched “Escape to Total Rewards,” the largest promotion in company history. Aimed at demonstrating the breadth and depth of the loyalty program’s network of offerings and experiences, “Escape to Total Rewards” further illustrates the value of the loyalty program for entertainment-seekers beyond the traditional gamer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55004-escape-to-total-rewards
U.S. insurance consumers want their insurers to offer more personalized service and reward customer loyalty, according to Ernst & Young’s Global Consumer Insurance Survey 2012. The survey also finds that consumers of life/annuity and property/casualty policies are willing to buy multiple products from the same carrier if they are tailored to meet their individual needs, and that Millennials believe the strength and health of an insurer’s brand is more important than the price of the insurance product.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54774-ernst-young-global-consumer-insurance-survey-2012
For more than six decades, Land Rover has been designing and building 4x4s that define capability, versatility and usability. Like no other vehicle, Defender inspires affection and loyalty the world over. It is the original reconfigurable vehicle, inspiring people to go beyond whether they are explorers, ecologists, UN aid workers or Red Cross medics.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/landrover/52114/
The membership for Swissôtel Circle is divided into three alpine-inspired tiers: Inizia, Elevà and Zenit. These categories make reference to the brand’s Swiss origin and are expressions from Romansh, the fourth official language in Switzerland and language of the craggy eastern Alps – a region where Swiss tourism was born.
The journey with Swissôtel circle starts for loyal guests with Inizia as soon as they have registered and stayed for five nights in one or more of the company’s properties. These guests enjoy benefits such as personalised room preferences, priority waitlist status, complimentary access to spa and sport facilities as well as Advantage Awards, which they may exchange for free upgrade, free breakfast or free internet access.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/swissotel/50538/
The Yankee Group reports that companies that incorporate rich media into their communications see increased interaction with their content, stronger competitive positioning, higher-quality leads and greater customer loyalty. This is supported by our recent multimedia survey which revealed that press releases with multimedia content were viewed on average 77% more than text only releases.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49792-PRNewswire-Visual-PR/
Pinnacle Entertainment, Inc. (NYSE: PNK) today announced it is reshaping casino industry rewards with the re-launch of its mychoice™ guest loyalty program. The new mychoice offers guests the opportunity to earn annual lease payments on Mercedes-Benz vehicles, cruises on Royal Caribbean International® and stays at Wynn Las Vegas and Encore, two of Las Vegas’ premier resort properties, through an innovative cross-marketing agreement with Wynn Las Vegas, LLC.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pinnacle/48881/
Inwi, the ambitious challenger operator in Morocco, has today announced the roll out of Sicap Customer Retention Platform, a flexible, plug and play solution which rewards Inwi subscribers for their mobile, fixed or Internet service loyalty.
The Sicap Customer Retention Platform is powered by the “Loyalty Manager”, a flexible real-time promotions and campaigning enabler.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/sicap/47598/
The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
MGM MIRAGE (NYSE:MGM) shareholders today approved at their annual meeting a proposal to rebrand the iconic hospitality leader “MGM Resorts International.” In addition, the Company announced today that it will relaunch its Players Club loyalty program as M life.
On May 19, Siempre Mujer magazine hosted a breakfast panel at Tribeca Cinemas in Manhattan to get to the heart of Latina beauty habits. The panel addressed key topics ranging from feelings about aging to brand loyalty.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/siempremujer/44163/
