In honor of the 40th Anniversary of the Judgment of Paris this May, Stag’s Leap Wine Cellars will release the 2013 vintage of its iconic S.L.V. Estate Cabernet Sauvignon with a commemorative label replicating the original 1973 S.L.V. Cabernet Sauvignon which took top honors among the red wines at the 1976 Paris Tasting.
Triumphing over two first-growth and other renowned wines of Bordeaux, the 1973 S.L.V. Cabernet Sauvignon brought international recognition to Stag’s Leap Wine Cellars, Napa Valley and the American wine industry as a whole. To mark the historic event, the commemorative 2013 S.L.V. Cabernet Sauvignon carries a small gold band saying “40th Anniversary Vintage,” and releases at the winery May 1, 2016.
“The surprise win in 1976 by Stag’s Leap Wine Cellars – and Chateau Montelena Winery with their Chardonnay – truly changed the course of history,” said Ted Baseler, President and CEO of Ste. Michelle Wine Estates and Stag’s Leap Wine Cellars. “What the Judgment of Paris did was give credibility. It was a trigger event that gave validity to the quality of American wines. It set a high benchmark and legacy for the winery, and one that we work every day to respect and take to new heights.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7409456-stag-s-leap-40th-anniversary-judgment-of-paris/
Water has played an important role in the Stella Artois brewing heritage for more than 600 years, and is an essential ingredient in the Stella Artois that is brewed today. Yet 663 million people lack access to clean water – a global crisis that disproportionately affects women, who spend millions of hours a day collecting it. Stella Artois has again partnered with Water.org to drive awareness of the global water crisis, and calls on consumers to help leave a legacy as the generation that ends this crisis, once and for all.
The “Buy a Lady a Drink” campaign was first launched in 2015 to utilize Stella Artois’ global footprint to help positively impact this important issue. Last year the campaign focused on women’s long journeys for clean water. This year, the campaign showcases the positive impact that access to clean water can have, while inspiring consumers to leave a positive mark on the world.
“I’ve seen how the lives of women and their families can change when they get access to clean water,” said Water.org Co-Founder Matt Damon. “Access to water is access to education, access to work, access to the kind of future we want for all humankind. Thanks to our partnership with Stella Artois, this year’s ‘Buy a Lady a Drink’ campaign helps us tell this story – and gives consumers the chance to help us change it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7733451-stella-artois-partners-with-water-org/
Smart meets simple in the latest innovation from Onelink by First Alert. Pairing First Alert’s legacy of safety and innovation with Apple’s revolutionary HomeKit technology, the new HomeKit-enabled Onelink by First Alert® Wi-Fi Smoke + Carbon Monoxide Alarm – debuting this month – sets the stage for a new era of safe, secure, easy-to-use and simple connected homes. The product is offered in both hardwire (with 10-year sealed battery back-up) and 10-year sealed battery versions to accommodate different consumer needs and building requirements.
The intuitive, easy to install two-in-one alarm protects against threats of smoke and carbon monoxide (CO) and conveniently notifies users on their iOS devices (iPhone, iPad and iPod touch) or Apple Watch. The alarm also can be easily tested or silenced using the Onelink Home app. Siri voice commands allow users to check the status of their detector and ask if an alarm was triggered. Since the Onelink Alarm is HomeKit-enabled, privacy is built in and data is always encrypted, allowing users to feel secure while benefiting from the convenience and safety of a connected home.
To view the multimedia release go to:
http://www.multivu.com/players/English/7694451-first-alert-onelink-wifi-smoke-alarm/
Imagine being diagnosed with one of the most rare and aggressive forms of breast cancer, given a five percent chance to live and told having children will never be an option. Southern California local Kommah McDowell was told just that— and then she went to City of Hope.
It is estimated that almost 40 percent of men and women in the U.S. will be diagnosed with cancer sometime during their lifetime. Kommah, who was diagnosed at age 29, now has her health and her son, thanks to discoveries made at City of Hope, where scientists and doctors turn laboratory breakthroughs into treatments that defeat cancer.
Today, the nonprofit research and comprehensive cancer center near Los Angeles is rolling out a new initiative that builds on its legacy of discovery to let people know that City of Hope not only offers a uniquely patient-centric, integrated approach to care, but also with the help of donors and volunteers, it is pursuing research that will change the future of medicine.
To view the multimedia release go to:
http://www.multivu.com/players/English/7665051-city-of-hope-miracle-science-soul-campaign/
Beringer Vineyards, one of the most acclaimed producers in Napa Valley, announces the launch of Better Beckons, its 2016 multichannel advertising campaign inspired by hand-holding, Instagram sensations Murad and Nataly Osmann. Known for shooting breathtaking photographs of his wife leading him all over the world, Murad has captured the brand’s promise to “bring the better” to consumers in a series of campaign visuals that evoke Beringer’s authentic American heritage.
Beringer Vineyards was founded in 1876 by two brothers from Germany, Jacob and Frederick Beringer, who built their legacy on the pioneering belief that great wine could be made in Napa. Today, one of California’s most iconic wineries known for quality at a variety of price points, Beringer’s storied heritage is rooted in the spirit of American optimism - the belief that the best has yet to come.
“Better Beckons is a natural extension of my photography style, as it invites viewers to experience authentic and unique moments,” observed Osmann, creative director behind the campaign. “Photographing material from a first-person perspective is ideal to capture one’s own sense of curiosity and create an optimistic view that suggests there is more to be seen.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7643251-beringer-better-beckons-murad-osmann/
Continuing a legacy of artistic collaboration that spans centuries, Hennessy welcomes multi-disciplinary artist Ryan McGinness as the designer of the new Hennessy V.S Limited Edition bottle. McGinness’ take on the iconic Hennessy V.S label features a distinctive radiant pattern in fluorescent colors that glow under black light, and is now available for purchase online and at select wine & spirits retailers nationwide.
Known for using the visual language of contemporary symbology, the New York-based McGinness is credited with elevating the status of the icon to fine art. His works have been exhibited in museums around the world.
The new Hennessy V.S Limited Edition is the fifth in a series that has included critically acclaimed artists, KAWS, Futura, Os Gemêos and Shepard Fairey, the collaboration with McGinness is a perfect embodiment of Hennessy’s 250 years of dedication to the art of blending. McGinness acknowledges the strong similarities between his artistic approach and the creation of Hennessy Cognac: “My process of combining elements and compounds to form mixtures parallels Hennessy’s artful blending of eaux-de-vie to create Cognac. The shared approach to our crafts is part science and part art.”
To view the multimedia release please visit:
http://www.multivu.com/players/English/7582851-hennessy-ryan-mcginness-limited-edition/
Here East, London’s home for making based at the former Press and Broadcast Centres on Queen Elizabeth Olympic Park, today launches a short promotional film to demonstrate its vision and reveal the spirit of invention and discovery that lies at the heart of Here East’s offer to the tech, creative and making communities.
Forty crew members, a six tonne, thirty foot technocrane, a 4K drone and one hand-crafted robot were commissioned specifically by Here East to launch its marketing strategy and to create the unique footage of this ground-breaking London 2012 legacy project. The film aims to capture the attention of those entrepreneurial, creative businesses looking to scale, as well as established companies seeking to become more entrepreneurial.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422451-here-east-enlists-robots-drones/
Subaru of America, Inc. (SOA) has reported record sales of 513,693 vehicles for the 2014 calendar year. This is an increase of 21 percent over the previous record of 424,683 vehicles, which was set in 2013. This sixth consecutive record also represents the largest ever single–year increase in volume for the brand.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7074156-subaru-reports-record-sales-2014/
When he was diagnosed with a terminal illness a few years ago, Walter Wheat didn’t know how he would provide for his family. Then he discovered he had the ability to produce restaurant-quality brownies for the black market. Full of delicious edible desserts and baked goods like Ricin Krispie Squares and Heisen(Batten)Burg Cake, BAKING BAD is his legacy. Let’s cook,B_ _ _ _!
Find out more at http://bit.ly/BakingBad and join the chat on Twitter using #BakingBad Comedy/humor
Jockey International, Inc. announces a new marketing campaign under the platform “Supporting Greatness” which features historical greats Babe Ruth, Buzz Aldrin and George Patton. The iconic underwear brand tapped its rich history of superior products and high-profile fans to showcase the legacy of great men who were supported by Jockey during their remarkable careers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7299651-jockey-unveils-new-men-s-marketing-campaign-supporting-greatness-ruth-aldrin-patton/
Music lovers, surfers, thrill seekers and thousands of young people across the country will be able to experience the fun, potentially life-saving messages of the nation’s largest youth smoking prevention tour. truth® begins its 14th annual summer tour on Friday, June 13 in Houston, Texas, with its first stop on the Vans Warped Tour. truth’s crew of young adult “tour riders” will interact with teens and young adults across the country – providing them with facts and information about the marketing tactics of the tobacco industry and the health effects, addictiveness and social consequences of tobacco use.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7248451-truth-youth-smoking-prevention-campaign-kicks-off-2014-annual-summer-tour/
In 2013 Herman Miller introduced Living Office, an enlightened and more human-centred framework to approach contemporary office design. Continuing the company’s legacy of leadership in the design of the modern workplace, Living Office addresses wants and needs that are fundamental to all humans, while adaptive to the unique purpose, character and activities of individuals and organisations. Ultimately, Herman Miller’s Living Office seeks to inspire and enable a more natural and desirable workplace, fostering greater connection, creativity, productivity, and prosperity for all.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7242951-herman-miller-brings-living-office-life-new-insights-tools-furnishings
